Slim Jim Named Presenting Sponsor of WrestleMania XXVI
Stamford, Ct – February 22, 2010 – World Wrestling Entertainment® and Slim Jim® announced today an integrated promotional deal. Slim Jim, a ConAgra Foods brand, will be the “Official Meat Snack of WWE” and is the presenting sponsor of WWE’s WrestleMania XXVI®, in Glendale, Arizona on March 28 and SummerSlam®, in Los Angeles, California on August 15. As part of the deal, WWE Superstar Edge® will serve as a spokesperson for Slim Jim.
The one-year deal extends the relationship begun last year as part of the brand’s “Spicy Side” campaign and shows consumers what happens when their alter ego encounters the snap of the bold and spicy flavor of a Slim Jim. It will feature numerous promotional activities involving WWE’s television programming, WWE.com, live events and publications throughout the year.
On behalf of Slim Jim, Edge will be making personal appearances and hosting the “Live Like Edge” sweepstakes as well as “The Slim Jim Showdown,” a mobile phone contest. A new “Spicy Side” commercial featuring Edge will debut on USA Network and MyNetworkTV during Monday Night Raw® and Friday Night SmackDown®, as well as online at SpicySide.com and WWE.com. The commercial will also be seen at WWE live events throughout the year.
The “Spicy Side” campaign demonstrates the constructive energy one’s alter ego may experience following the over-the-top, ‘rip-and-tear’ eating experience of Slim Jim. The campaign integrates TV, experiential marketing, in-store, online and public relations activities, as well as an interactive Web site at www.spicyside.com that offers gaming and social networking experiences.
World Wrestling Entertainment, Inc., a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family-friendly, PG content across all of its platforms including television programming, pay-per-view, digital media and publishing. WWE programming is broadcast in more than 145 countries and 30 languages and reaches more than 500 million homes worldwide. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, Chicago, London, Shanghai, Sydney, Tokyo and Toronto.
ABOUT SLIM JIM
Slim Jim is the No. 1 brand of meat sticks. The brand offers a variety of snack items, including meat sticks, beef jerky, beef steak, and beef and cheese and is available in a variety of flavors at convenience, grocery and mass stores. The brand offers a one-of-a-kind snacking experience, with its intense spicy flavor and snap that consumers love.
ABOUT CONAGRA FOODS
Slim Jim is a brand of ConAgra Foods, Inc. (NYSE: CAG). ConAgra Foods is one of North America’s leading food companies, with brands in 97 percent of America’s households. Consumers find Banquet, Chef Boyardee, Egg Beaters, Healthy Choice, Hebrew National, Hunt’s, Marie Callender’s, Orville Redenbacher’s, PAM, Peter Pan, Reddi-wip and many other ConAgra Foods brands in grocery, convenience, mass merchandise, and club stores. ConAgra Foods also has a strong business-to-business presence, supplying potato, other vegetable, spice and grain products to a variety of well-known restaurants, foodservice operators and commercial customers. For more information, please visit us at www.conagrafoods.com.
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