2011 News

WWE and Sky Deutschland Sign Three Year Renewal Deal
January 10, 2011

London – World Wrestling Entertainment, Inc. (NYSE:WWE) has extended its ten year relationship with Sky Deutschland in Germany, Austria and Switzerland for another three years, taking the partnership through the end of 2013. The renewal broadens their remit to include TV, digital and mobile platforms.  WWE and Sky Deutschland began their relationship in 2000.

The new distribution agreement, starting in January 2011, sees Sky Deutschland broadcasting the full length versions of WWE's flagship show “RAW”® for the first time, as well as WWE's 13 annual pay-per-views.

The deal also brings the rookie and Superstar show "NXT®" and highlight shows, “WWE Experience”™ and “AfterBurn”®, to Sky Deutschland's more than 2.5 million homes across Germany, Austria and Switzerland. For the first time ever WWE's weekly programs will air in high definition on Sky Sports.

Sky Deutschland will also carry live broadcasts of the thirteen WWE pay-per-view events annually on Sky Select, including perennial favourites WrestleMania®, Royal Rumble®, SummerSlam® and Survivor Series®. These four WWE pay-per-view events on Sky Select will air live and in HD.

Announcing the deal, Andrew Whitaker, Executive Vice President of International for WWE, said “This renewal will take WWE’s relationship with Sky Deutschland into its thirteenth year and is testament to the ever growing popularity of WWE in Germany, Austria and Switzerland. We look forward to expanding the brand by delivering more content to our fans on the different platforms of Sky Deutschland.”

Roman Steuer, Vice President Sports of Sky Deutschland: "We are very pleased to continue our long and successful cooperation with the WWE. In the upcoming three years, we will offer our subscribers in Germany, Austria and Switzerland the most extensive and up-to-date WWE coverage in the history of German-language television. The unique mixture of sport and entertainment is representative of Sky's programming diversity and will be an important component of our high-value sports service in the future."

Additional information on World Wrestling Entertainment Inc (NYSE: WWE) can be found at wwe.com and corporate.wwe.com.

Media Contacts:
Julie Newton
Tel: +44 20 7349 1746
Email: Julie.newton@wwecorp.com

Sky Deutschland
Thomas Kuhnert
Tel: +49 (0)89 9958 6883
Email: thomas.kuhnert@sky.de

WWE Investor Relations
Michael Weitz
Tel:  203-352-8642
Email:  michael.weitz@wwecorp.com

Notes to Editors:
About WWE
World Wrestling Entertainment, Inc. a publicly traded company (NYSE: WWE), is an integrated media organization and recognised leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family-friendly US PG rated content across all of its platforms, including television programming, pay-per-view, digital media, publishing and studios. WWE programming is broadcast in more than 145 countries and 30 languages, reaching more than 500 million homes worldwide. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, Chicago, London, Shanghai, Singapore, Tokyo, Toronto and Mexico City. Additional information on World Wrestling Entertainment, Inc. (NYSE: WWE) can be found at corporate.wwe.com.

All WWE programming, talent names, images, likenesses, slogans, wrestling moves, trademarks, copyrights and logos are the exclusive property of World Wrestling Entertainment, Inc. and its subsidiaries.  All other trademarks, logos and copyrights are the property of their respective owners.

Forward-Looking Statements
This news release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are subject to various risks and uncertainties. These risks and uncertainties include risks relating to maintaining and renewing key agreements, including television distribution agreements; the need for continually developing creative and entertaining programming; the continued importance of key performers and the services of Vincent McMahon; the conditions of the markets in which we compete; acceptance of the Company's brands, media and merchandise within those markets; uncertainties relating to regulatory and litigation matters; risks resulting from the highly competitive nature of our markets; the importance of protecting our intellectual property and complying with the intellectual property rights of others; risks associated with producing live events both domestically and internationally; uncertainties associated with international markets; risks relating to our film business and any new business initiative which we may undertake; risks relating to the large number of shares of common stock controlled by members of the McMahon family; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated. In addition, our dividend is significant and is dependent on a number of factors, including, among other things, our liquidity and historical and projected cash flow, strategic plan (including alternative uses of capital), our financial results and condition, contractual and legal restrictions on the payment of dividends, general economic and competitive conditions and such other factors as our Board of Directors may consider relevant, including a waiver by the McMahon family of a portion of the dividends.