2011 News

WWE and J Sports Sign Five Year Renewal
February 2, 2011
TOKYO, FEBRUARY 2, 2011 - WWE (NYSE:WWE) has extended its relationship with J SPORTS Broadcasting Corporation in Japan for five more years. The new agreement, which takes effect immediately, gives J SPORTS the exclusive Pay TV broadcast rights for WWE's weekly programming in Japan.

Through J SPORTS, WWE content is available in more than 7.6 million homes across the country. In addition to “RAW”®, “SmackDown”®, and “NXT”™, J SPORTS will add “WWE Superstars” to its programming lineup beginning in February. With this addition, J SPORTS will carry six, first-run hours of WWE weekly programming in high definition.

Announcing the deal, Andrew Whitaker, Executive Vice President of International for WWE, said “J SPORTS has been a trusted partner of WWE since 1998 and, as Japan’s biggest sports channel, together we have pushed the WWE brand to new heights in popularity. We look forward to delivering more content to our fans in Japan and continuing our strong relationship with J SPORTS.”

"We are very pleased to reach an agreement with WWE to renew our deal until 2015," said Kazushige Sasajima, President of J SPORTS Broadcasting Corporation. "Our experience working with WWE over the years has been tremendous. Based on this firm and long-term partnership, we very much look forward to contributing to the continued growth of world class sports entertainment in Japan."

Additional information on WWE (NYSE: WWE) can be found at wwe.com and corporate.wwe.com.

- ENDS -

Media Contacts:

WWE Japan
Hiroomi Tokumasu
Email: Hiroomi.Tokumasu@wwecorp.com
Tel: +81-3-5456-6050

Aya Kiyohara
Email: Aya.Kiyohara@wwecorp.com
Tel: +81-3-5456-6050

WWE Investor Relations
Michael Weitz
Tel: +1-203-352-8642
Email: michael.weitz@wwecorp.com

Hodaka Watanabe
Email: hodaka.watanabe@jsports.co.jp
Tel: +81-3-5500-3475

Notes to Editors:

About WWE
WWE a publicly traded company (NYSE: WWE), is an integrated media organization and recognised leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family-friendly US PG rated content across all of its platforms, including television programming, pay-per-view, digital media, publishing and studios. WWE programming is broadcast in more than 145 countries and 30 languages, reaching more than 500 million homes worldwide. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, Chicago, London, Shanghai, Singapore, Tokyo and Mexico City. Additional information on WWE (NYSE: WWE) can be found at corporate.wwe.com.

All WWE programming, talent names, images, likenesses, slogans, wrestling moves, trademarks, copyrights and logos are the exclusive property of WWE and its subsidiaries. All other trademarks, logos and copyrights are the property of their respective owners.

Forward-Looking Statements
This news release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are subject to various risks and uncertainties. These risks and uncertainties include risks relating to maintaining and renewing key agreements, including television distribution agreements; the need for continually developing creative and entertaining programming; the continued importance of key performers and the services of Vincent McMahon; the conditions of the markets in which we compete; acceptance of the Company's brands, media and merchandise within those markets; uncertainties relating to regulatory and litigation matters; risks resulting from the highly competitive nature of our markets; the importance of protecting our intellectual property and complying with the intellectual property rights of others; risks associated with producing live events both domestically and internationally; uncertainties associated with international markets; risks relating to our film business and any new business initiative which we may undertake; risks relating to the large number of shares of common stock controlled by members of the McMahon family; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated. In addition, our dividend is significant and is dependent on a number of factors, including, among other things, our liquidity and historical and projected cash flow, strategic plan (including alternative uses of capital), our financial results and condition, contractual and legal restrictions on the payment of dividends, general economic and competitive conditions and such other factors as our Board of Directors may consider relevant, including a waiver by the McMahon family of a portion of the dividends.