WWE and 7-Eleven Partner for Third Year
DALLAS & STAMFORD, Conn., Aug. 01, 2011 – WWE and 7-Eleven, Inc. today announced that after two successful partnerships, the companies will get back in the ring for the month of August to promote WWE collectible Slurpee® and Super Big Gulp® cups and straws. This marks the first time 7-Eleven has had three consecutive summer promotions with one entertainment property.
7-Eleven will offer the exclusive collectible cups and straws highlighting WWE’s biggest Superstars and Legends including John Cena®, The Rock®, The Miz®, Stone Cold Steve Austin®, Rey Mysterio®, Randy Orton®, Shawn Michaels® and “Rowdy” Roddy Piper®. The cups feature action shots of each Superstar and Legend from WWE All Stars™, the latest WWE video game released by THQ.
Consumers who purchase a Slurpee beverage and a TWIX® candy bar may enter to win an all-expenses-paid, VIP trip to WrestleMania® XXVIII to be held at the Sun Life Stadium in Miami on Sunday, April 1, 2012 featuring The Rock vs. John Cena in the main event. To register for the VIP trip to WrestleMania, consumers should go to Slurpee.com and enter their Slurpee Nation™ reward points and TWIX game codes. Slurpee cup codes may also be entered online or via text to “711-711” for a chance to win exciting WWE merchandise including WrestleMania XXVII DVD’s and WWE branded t-shirts, action figures, baseball caps, videogames, sweatbands and more.
All 7,400 7-Eleven retail locations in the U.S. and Canada will have a significant WWE presence as the cross-promotional partnership begins today. It will be supported by TV ads featuring WWE Superstar The Miz throughout WWE programming and at live events, WWE social media properties and WWE Magazine.
“WWE has incredibly loyal and enthusiastic fans who flock to 7-Eleven for collectible beverage cups featuring their favorite Superstars and Legends,” said Jesus Delgado-Jenkins, 7-Eleven’s senior vice president of merchandising, marketing and logistics. “Couple this popular promotion with the intense heat gripping much of the nation, and we expect legendary Slurpee and Super Big Gulp drinks to be superstars themselves this month.”
“It is a testament to the branding power of both 7-Eleven and WWE that has enabled us to undertake a third consecutive summer promotion,” stated Michelle Wilson, Chief Marketing Officer, WWE. “We look forward to another successful partnership that drives WWE fans to 7-Eleven stores to collect cups and straws as part of their WWE memorabilia collection.”
WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms. WWE programming is broadcast in more than 145 countries and 30 languages and reaches more than 500 million homes worldwide. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, London, Mumbai, Shanghai, Singapore and Tokyo.
Additional information on WWE (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/.
About 7-Eleven, Inc.
7-Eleven, Inc. is the premier name and largest chain in the convenience retailing industry. Based in Dallas, Texas, 7-Eleven operates, franchises or licenses more than 8,600 7-Eleven® stores in North America. Globally, there are approximately 41,400 7-Eleven stores in 16 countries. During 2010, 7-Eleven stores worldwide generated total sales close to $63 billion. 7-Eleven has been honored by a number of companies and organizations recently. Accolades include: #2 on Forbes magazine’s 2011 list of Top Franchises for the Money; #4 spot on Entrepreneur magazine’s Franchise 500 list for 2009, #3 in Forbes magazine’s Top 20 Franchises to Start, and #2 in Franchise Times Top 200 Franchise Companies. Hispanic Magazine named 7-Eleven in its Hispanic Corporate Top 100 Companies that provide the most opportunities to Hispanics. 7-Eleven received the 2010 Retailer of the Year honor from PL Buyer because of the company's private-label brand initiative. 7-Eleven is franchising its stores in the U.S. and expanding through organic growth, acquisitions and its Business Conversion Program. Find out more online at www.7-Eleven.com.
Justine Sacco, WWE
212-909-9302 / 203-406-3647
Margaret Chabris, 7-Eleven
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