WWE announced today that Dream Theatre Private Limited, an entertainment company based in Mumbai, has been appointed as a licensing agent in India for WWE.
Dream Theatre will secure licensees to launch WWE products across apparel, bags, stationery, gifts and novelties lines. The team will also focus on consumer promotions to make WWE products more accessible to its large fan base in India. WWE products will be available in leading retail chain stores across the country including Shoppers Stop, Hamleys, Pantaloons, Lilliput and Giny & Jony.
Jiggy George, Founder and CEO, Dream Theatre Private Limited stated of the new partnership “We are delighted to partner with WWE and reach out to its superb fan base in India. WWE is immensely popular with fans of all ages and this partnership greatly fortifies Dream Theatre’s portfolio.”
“There is a great demand for official WWE products in India by our tremendous fan base which has been built off of our highly rated television programming seen in the marketplace over the last ten years,” added Andrew Whitaker, Executive Vice President of WWE International. “Our partnership with such a well-known, established agent in the region as Dream Theatre is a major step towards meeting that demand.”
With nine hours of WWE programming broadcast each week on Ten Sports, WWE Superstars, Divas and Hall Of Famers can be seen on more than 68 million homes across the country.
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About Dream Theatre
Dream Theatre is a start up Entertainment Company that uses the power of licensing to build new brands, enhance the strength and presence of existing brands, represent companies on syndication and licensing and consult on retail and licensing projects thereby creating an optimal synergy between the brand property owners, retailers and their corresponding end-users. Dream Theatre represents WB on exclusive portfolios for India, Discovery Communications, Chorion for Noddy and Mr. Men and Little Miss and Hit Entertainment for Bob the Builder, Thomas the Tank Engine across India and South Asia.
The company is set up by Mr. Jiggy George, who has over 15 years of experience in marketing, sales and the licensing industry – having worked with Viacom, Turner & the Times Group. Armed with a very competent and experienced core team, Jiggy aims at building the first professional Licensing enterprise of its kind in the country and aims at creating out of box licensing models for brands across innovative categories
Additional information on Dream Team can be found at www.dreamtheatre.com
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