2012 News


WWE Universe Touts It Out
July 17, 2012
STAMFORD, Conn., July 17, 2012 – WWE (NYSE:WWE) today announced that immediately after WWE featured fan Touts – 15-second self-recorded videos – during Monday Night Raw, the social media platform’s app skyrocketed from No. 37 to No. 6 in the Free Photo & Video category on the iTunes App Store. The Tout app was downloaded more than 30,000 times within hours of the broadcast.

During last night’s episode of Monday Night RAW, fans submitted Touts that were later aired during the live broadcast on the USA Network; Touts are also distributed across WWE’s vast array of assets, including television, live events, WWE.com and to more than 100 million of its social media followers. Now, Tout is No. 116 on the overall Free Apps list (out of 900,000+ apps), speaking volumes to the power of the WWE Universe and the WWE brand.

This news comes a week after WWE’s announcement that the global entertainment company became an investor and strategic marketing partner of Tout Industries, Inc.

Tout is a social media platform whose smartphone and Web applications enable real-time video status updates that can be shared instantly to Tout.com, Twitter, Facebook, Pinterest, SMS and email contacts. Through Tout's reply feature, WWE fans now have the chance to be seen and heard via Tout real-time video updates, encouraging a new dynamic social experience for WWE fans to interact with the brand.

“The partnership with WWE has proven that when you give enthusiastic fans the ability to easily share and interact with real-time video status updates, they will jump at the chance,” said Michael Downing, CEO, Tout.com. “WWE’s passionate fan base and tremendous reach across a variety of media assets create an extraordinary opportunity to engage fans and followers. We are uniquely positioned to provide this technology, and look forward to rolling it out across a diverse range of media and brand properties.”

About WWE
WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms. WWE programming is broadcast in more than 145 countries and 30 languages and reaches more than 600 million homes worldwide. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, Miami, London, Mumbai, Shanghai, Singapore, Istanbul and Tokyo.

Additional information on WWE (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/.

About Tout
Headquartered in San Francisco, Tout is a social media technology company whose smartphone and Web applications enable real-time video status updates that can be shared instantly with friends, family or the whole world through Facebook, Twitter, or even published to your own site via the Tout Widget and API. Tout enables users to capture and share 15-second videos with 2-clicks from the Web, iPhone, iPad or Android smartphones. Tout is a technology spin-out of SRI (Stanford Research Institute), responsible for such innovations as intelligent personal assistant technology SIRI acquired by Apple. Since launch, Tout has had over 23 million visitors to its application, making it one of the fastest growing social media services. Visit www.tout.com or follow us on Facebook and on Twitter @Tout.

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Media Contacts:
Tara Settembre
WWE
203-328-2511
tara.settembre@wwecorp.com

Scott Epstein, Chief Marketing Officer
Tout.com
415-237-1303
scott@tout.com

Lewis Kay
PMK*BNC
310-854-4800
Lewis.Kay@pmkbnc.com

Investor Contacts:
Michael Weitz
WWE
203-352-8642
Michael.Weitz@wwecorp.com

Trademarks: All WWE programming, talent names, images, likenesses, slogans, wrestling moves, trademarks, logos and copyrights are the exclusive property of WWE and its subsidiaries. All other trademarks, logos and copyrights are the property of their respective owners.

Forward-Looking Statements: This press release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are subject to various risks and uncertainties. These risks and uncertainties include, without limitation, risks relating to maintaining and renewing key agreements, including television and pay-per-view programming distribution agreements; the need for continually developing creative and entertaining programming; the continued importance of key performers and the services of Vincent McMahon; the conditions of the markets in which we compete and acceptance of the Company's brands, media and merchandise within those markets; our exposure to bad debt risk; uncertainties relating to regulatory and litigation matters; risks resulting from the highly competitive nature of our markets; uncertainties associated with international markets; the importance of protecting our intellectual property and complying with the intellectual property rights of others; risks associated with producing and travelling to and from our large live events, both domestically and internationally; the risk of accidents or injuries during our physically demanding events; risks relating to our film business; risks relating to increasing content production for distribution on various platforms, including the potential creation of a WWE Network; risks relating to our computer systems and online operations; risks relating to the large number of shares of common stock controlled by members of the McMahon family and the possibility of the sale of their stock by the McMahons or the perception of the possibility of such sales; the relatively small public float of our stock; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated. In addition, our dividend is dependent on a number of factors, including, among other things, our liquidity and historical and projected cash flow, strategic plan (including alternative uses of capital), our financial results and condition, contractual and legal restrictions on the payment of dividends, general economic and competitive conditions and such other factors as our Board of Directors may consider relevant.