Totino's and WWE Announce First-Ever Partnership
The first of two consumer promotions begins today and will feature the new WWE 2K14 video game key art on millions of Totino’s Pizza Rolls packages across the country. As part of the national promotion, consumers can enter an online sweepstakes for a chance to win a variety of prizes. The partnership will also feature numerous promotional activities across WWE pay-per-views, live events, WWE 2K14 in-game advertising, WrestleMania® Axxess and extensive digital and social media integration.
"With a passionate fan base, vast reach, and unmatched digital and social engagement, the Totino's brand is excited to partner with WWE," said Melissa Wildermuth, Integrated Communications Director for Totino’s. “Our pizza rolls are a great tasting, quick and easy snack to prepare while watching WWE events. The pizza rolls are ready in about 60 seconds, ensuring that fans do not miss their favorite match.”
“WWE is proud to partner with General Mills and Totino’s to reach millennials and families,” said Michael Pine, Head of Global Sales and Partnership Marketing, WWE. “Totino’s is the ideal partner to ensure our millions of fans are satisfied while enjoying the unmatched excitement of WWE’s family-friendly entertainment.”
More details will be released at a later date about phase two of the Totino’s and WWE partnership leading up to WWE’s signature event, WrestleMania 30, taking place on Sunday, April 6, 2014 at the Mercedes-Benz Superdome in New Orleans.
About General Mills
General Mills is one of the world’s leading food companies, operating in more than 100 countries around the world. Its brands include Cheerios, Fiber One, Häagen-Dazs, Nature Valley, Yoplait, Betty Crocker, Pillsbury, Green Giant, Old El Paso, Wanchai Ferry, Yoki, and more. Headquartered in Minneapolis, Minn., USA, General Mills had fiscal 2013 worldwide sales of US $17.8 billion.
WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms. WWE programming is broadcast in more than 150 countries and 30 languages and reaches more than 650 million homes worldwide. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, London, Miami, Mumbai, Shanghai, Singapore, Istanbul and Tokyo.
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