DK Publishing and WWE Announce Global Partnership
The agreement will include up to 18 DK releases over three years, including the two upcoming commemorative books WWE 50: Celebrating 50 Years of Sports Entertainment, which chronicles the company's 50 year history and 30 Years of WrestleMania, the ultimate guide to WWE’s annual pop-culture extravaganza. DK will also publish a new line of children’s books focusing on the careers of John Cena®, Dwayne “The Rock®” Johnson and other top WWE Superstars, as well as sticker books, autobiographies and various historical guides.
The agreement is worldwide and also includes digital rights and various subsidiary rights.
"The multi-year publishing partnership between WWE and DK will bring a diverse and exciting line of print and digital books to WWE fans,” said Alex Allan, Global Publisher of DK.
“Our new product line, WWE Books, will combine exciting content from WWE with DK's award-winning and visually-stunning illustration and design," said Mike Degler, Publisher of BradyGames, who brokered the deal.
“WWE is committed to delivering a wide array of content on many different platforms, and this partnership will give our fans another way to experience the greatest moments, events and Superstars in WWE history,” said Casey Collins, Executive Vice President, Consumer Products, WWE. “With DK, we can build on the success of our popular WWE Encyclopedia and provide a variety of compelling content for years to come.”
About DK Publishing
DK is the bestselling and award-winning publisher known for informing, entertaining, and educating global audiences through beautifully designed content. DK also publishes the Eyewitness series for children and Eyewitness Travel Guides.
BradyGames, Alpha Books, and Rough Guides are also available from DK, a division of Penguin Group.
WWE, a publicly traded company (NYSE: WWE), is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family friendly entertainment on its television programming, pay-per-view, digital media and publishing platforms. WWE programming is broadcast in more than 150 countries and 30 languages and reaches more than 650 million homes worldwide. The company is headquartered in Stamford, Conn., with offices in New York, Los Angeles, London, Miami, Mumbai, Shanghai, Singapore, Munich and Tokyo.
Additional information on WWE (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities, go to http://www.wwe.com/worldwide/.
Trademarks: All WWE programming, talent names, images, likenesses, slogans, wrestling moves, trademarks, logos and copyrights are the exclusive property of WWE and its subsidiaries. All other trademarks, logos and copyrights are the property of their respective owners.
Forward-Looking Statements: This press release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995, which are subject to various risks and uncertainties. These risks and uncertainties include, without limitation, risks relating to entering into, maintaining and renewing key agreements, including television and pay-per-view programming and our new network distribution agreements; the need for continually developing creative and entertaining programming; the continued importance of key performers and the services of Vincent McMahon; the conditions of the markets in which we compete and acceptance of the Company's brands, media and merchandise within those markets; our exposure to bad debt risk; uncertainties relating to regulatory and litigation matters; risks resulting from the highly competitive nature of our markets; uncertainties associated with international markets; the importance of protecting our intellectual property and complying with the intellectual property rights of others; risks associated with producing and travelling to and from our large live events, both domestically and internationally; the risk of accidents or injuries during our physically demanding events; risks relating to our film business; risks relating to increasing content production for distribution on various platforms, including the network; risks relating to new businesses generally and risks specific to the new network; risks relating to our computer systems and online operations; risks relating to the large number of shares of common stock controlled by members of the McMahon family and the possibility of the sale of their stock by the McMahons or the perception of the possibility of such sales; the relatively small public float of our stock; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated. In addition, our dividend is dependent on a number of factors, including, among other things, our liquidity and historical and projected cash flow, strategic plan (including alternative uses of capital), our financial results and condition, contractual and legal restrictions on the payment of dividends, general economic and competitive conditions and such other factors as our Board of Directors may consider relevant.