WWE and the Community
WWE has a strong philosophy to give back to the communities and children whom we touch. "WWE Community" is WWE's charitable arm that focuses on the company's anti-bullying campaign, literacy programs, civic engagement, military support and 30 year partnership with The Make-A-Wish Foundation. We do not accept unsolicited charitable requests. For questions about our programs, please email: InYourCorner@wwecorp.com, call 203-352-1000 or write to In Your Corner, 1241 E Main Street, Stamford, CT 06901.
To learn more about WWE’s recent community activities, please click here.
Be a STAR Anti-Bullying Campaign
Be a STAR (Show Tolerance And Respect) was founded by The Creative Coalition and WWE in April 2011. The mission of Be a STAR is to ensure a positive and equitable social environment for everyone regardless of age, race, religion or sexual orientation through grassroots efforts beginning with education and awareness. Be a STAR promotes positive methods of social interaction and encourages people to treat others as equals and with respect because everyone is a star in their own right.
Currently, Be a STAR has 58 alliance members, including National Education Association Health Information Network (NEA HIN), GLAAD, STOMP Out Bullying, The Ad Council and the United Federation of Teachers all partnering together to take action against bullying.
As part of its mission, the alliance unveiled a free anti-bullying curriculum created by NEA HIN and True Educator, Inc. The teacher’s resource aide aligns with national education standards to complement existing mandated curriculums, and consists of nine lesson plans and video clips that teachers can access for free. The curriculum has been downloaded by more than 3,000 educators across the country.
Furthermore, The Alliance debuted Be a STAR Chapter Toolkits to help schools and communities start their own Be a STAR chapters. The free kit includes a guide on how to start a Be a STAR chapter, suggested activities, resources, a poster and other useful tools to combat bullying. The chapter toolkit has been downloaded by more than 4,000 students across the country.
Through the Be a STAR website, over 30,000 people from all 50 US states and from 91 international countries have taken the pledge to end bullying through WWE’s Be a STAR program.
In an ongoing effort to spread the word about tolerance and respect, WWE Superstars and Divas visit two - three schools or community centers per month to speak with students about bullying issues including sharing their own personal stories. Additionally, the Be a STAR program also has many celebrities and public officials participated in these events and support Be a STAR and the fight against bullying including the Mayor of Los Angeles Antonio Villaraigosa, Congresswoman Linda Sanchez, James Durbin, Micah Jesse, AnnaLynne McCord, Jordan Sparks and more.
"Be a STAR is a tremendous program which provides kids and their teachers with positive tools to prevent bullying. The Educators Resource Guide offers non-threatening, non-humiliating solutions to a problem that causes more than 150,000 young people to miss school every day. WWE and The Creative Coalition have launched an anti-bullying campaign that is substantive enough for adults and cool enough for kids." - Solomon Alexander, St. Louis Sports Commission.
Circle of Champions
WWE’s Circle of Champions grants the wishes of children with life-threatening illnesses who desire to meet their favorite WWE Superstars and Divas. Since 1982, WWE Superstars have conducted more than 6,000 meet-and-greet sessions with sick children in the United States, Canada, Great Britain, Ireland, Spain, Germany, France, Mexico, Australia and New Zealand, to name a few.
WWE grants hundreds of wishes a year to children around the world who have requested meets with our WWE Superstars through various wish organizations including the Make-A-Wish Foundation, Starlight Children’s Foundation, Kids Wish Network, the Rainbow Connection, Sunshine Foundation of Canada and A Wish with Wings in North America and internationally from Dreams Come True, Rays of Sunshine and Willow Foundation. In 2012, WWE granted 129 wishes within the United States and abroad and also entertained 44 wish families at WrestleMania 28.
WWE Superstar John Cena, who serves as a Make-A Wish Ambassador, received the 300th wish award in Phoenix granted through the Make-A-Wish Foundation. Cena is the only celebrity to have ever accomplished this achievement. Of the top 25 celebrity wish granters on the Make-A-Wish roster, six of them are former and current WWE Superstars including The Undertaker, Rey Mysterio, Triple H and The Rock.
Muscular Dystrophy Association
In August 2012, WWE and the Muscular Dystrophy Association (MDA) joined forces to launch MDA’s “Make A Muscle, Make a Difference” campaign at WWE’s SummerSlam kick-off party. The event raised awareness for muscle diseases and featured members of MDA’s celebrity muscle team such as WWE Superstar Triple H, Nancy O’Dell, Alison Sweeney and others.
WWE continues to support MDA. Most recently, WWE Hall of Famer Sgt. Slaughter has appeared at regional “Make A Muscle, Make a Difference” fundraising events in cities like New York, Boston, Charlotte and Milwaukee on behalf of WWE Superstar Triple H who maintains his role as spokesperson for the campaign. At a recent event in Boston, while acting as auctioneer, Sgt. Slaughter raised $13,500 which will send several children with Muscular Dystrophy to summer camp. WWE has been invited to join the MDA Boston’s planning committee for 2014 as an honorary member.
Breast Cancer Awareness
In September 2012, WWE announced a partnership with Susan G. Komen for the Cure featuring WWE Superstar John Cena. In recognition of Breast Cancer Awareness Month, Cena wore co-branded, pink and black ring gear that fans were able to purchase throughout October to support Susan G. Komen, the world’s largest nonprofit funder of breast cancer research and community outreach programs. One hundred percent of WWE’s profits from the Cena merchandise were donated to Susan G. Komen. Led by Cena, the WWE Universe was able to raise $1 million for Susan G. Komen.
WrestleMania Reading Challenge
WWE, the Pearson Foundation’s We Give Books and the American Library Association’s Young Adult Library Services Association (YALSA) are partnering together for an expanded WrestleMania Reading Challenge for students ages 4-18. Now through Friday, March 7, students can go to WWEReadingSuperstar.com to read free digital books or write an essay to their favorite WWE Superstar. Participants are eligible to win prizes like a trip to WrestleMania 30 or a visit from a WWE Superstar. Other prizes include grants for school and public libraries. In 2013, more than 25,000 kids across America participated in this digital element, reading more than 110,000 books.
WWE Superstars and Divas regularly visit military bases and hospitals, including Walter Reed Army Medical Center (prior to closing its doors in 2011) and Bethesda Naval Hospital, to bolster the morale of our troops. Since 2002, WWE has produced WWE’s Holiday “Tribute to the Troops” with WWE Superstars and Divas performing before troops in Iraq, Afghanistan and the United States. In addition, WWE offers all U.S. military personnel free tickets to all its live events in the United States.
WWE also is a proud supporter of the National Guard’s Youth ChalleNGe Program, which assists youths in obtaining their G.E.D. or becoming educated in technical trades.WWE Superstar Kofi Kingston serves as spokesperson for the program.
In 2012, WWE announced its latest military partnership with Hire Heroes USA. Hire Heroes USA works to create job opportunities for US military veterans and their spouses through personalized employment training and corporate engagement.