2011 News


December 22, 2011

The votes are in, WWE® and its Superstars are the proud winners of six 2011 Mashable Awards including being named “Digital Company of the Year” and "Must Follow Brand on Social Media." The fifth annual Mashable Awards presented by Buddy Media is a community-nominated voting program that honors the year's best in Mashable’s core content areas: Social Media, Tech, Business and Entertainment.

December 22, 2011

Stephanie McMahon, WWE’s Executive Vice President of Creative, was recently voted onto the Board of Directors for the USO Metropolitan Washington. WWE has a long history of supporting our men and women in the armed forces, so it is an honor for WWE to join the efforts of the USO Metropolitan Washington and support their important mission to serve those who serve and their families.

December 21, 2011

WWE® (NYSE:WWE) announced today that it will follow up on its success on Russian television with its first live tour stop ever in the country. WWE RAW® World Tour will perform at Luzhniki Small Sports Arena in Moscow on Wednesday April 11, 2012.

December 14, 2011

WWE today announced the appointment of Andrew Judelson as Executive Vice President of Sales & Partnership Marketing, effective January 2, 2012. Judelson, previously a senior executive from Sports Illustrated Group, the NHL and most recently U.S. Ski and Snowboard Association (USSA), will report to WWE Chief Marketing Officer, Michelle D. Wilson.

December 13, 2011

WWE (NYSE:WWE) announced today that it will bring the WWE Raw World Tour for the first time to the Zayed Sports City, International Tennis Complex in Abu Dhabi from Thursday, February 9 through Saturday, February 11, 2012. This marks the second time within a year that WWE is bringing its World Tour to the Middle East.

December 8, 2011

WWE (NYSE:WWE) and MNC Sports today announced a six-month television distribution deal that will bring WWE’s flagship weekly TV show WWE Raw® and WWE Specials such as WWE TLC, WrestleMania and Royal Rumble to Indonesia.

December 1, 2011

WWE, USA Network and NBC will honor the men and women of the United States Armed Forces with the ninth annual holiday special, “WWE Tribute to the Troops” presented by Slim Jim. The program will air as a two-hour special on USA Network on Tuesday, December 13 (9-11 p.m. ET / 8-10 p.m. CT) and as a one-hour special on NBC on Saturday, December 17 (9-10 p.m. ET / 8-9 p.m. CT).

November 22, 2011

In accordance with the Talent Wellness Program, WWE (NYSE:WWE) has suspended Ron Killings (R-Truth) for 30 days effective immediately for his first violation of the company’s policy.

November 21, 2011

WWE (NYSE:WWE) announced today that its Chief Financial Officer, George A. Barrios, will participate in the UBS 39th Annual Global Media and Communications Conference on December 5, 2011, in New York, NY.

November 7, 2011

WWE® announced today that first day ticket sales for WrestleMania XXVIII in Miami resulted in a record gross of $6.3 million, shattering the previous first day record of $4.8 million for the 25th Anniversary of WrestleMania.

November 4, 2011

WWE (NYSE:WWE) announced today that its Chief Financial Officer, George A. Barrios, will participate in the Wells Fargo Technology, Media, and Telecom Conference, on November 9, 2011, in New York, NY.

November 3, 2011

WWE (NYSE:WWE) today announced financial results for its third quarter ended September 30, 2011. Revenues totaled $108.5 million as compared to $109.6 million in the prior year quarter.

November 2, 2011

WWE® announced today that tickets for its annual pop culture extravaganza, WrestleMania XXVIII, will go on sale this Saturday, November 5 at 10 AM ET. WrestleMania XXVIII will take place Sunday, April 1, 2012 at the Sun Life Stadium in Miami, FL. The event will be headlined by the highly anticipated main event featuring “the most electrifying man in all of entertainment,” The Rock® against WWE Superstar John Cena®.

November 1, 2011

In accordance with its Talent Wellness Program, WWE (NYSE:WWE) has suspended Matthew Korklan (Evan Bourne®) for 30 days effective immediately for his first violation of the company’s policy.

October 28, 2011

WWE (NYSE:WWE) announced that its Board of Directors today declared the Company’s regular quarterly dividend of $0.12 per share for all Class A and B shares of common stock. The record date for the dividend will be December 15, 2011, and the payment date will be December 27, 2011.

October 24, 2011

WWE® announced today that WrestleMania XXVII generated $62.1 million in economic impact for the city of Atlanta, according to a study conducted by the Enigma Research Corporation.

October 17, 2011

In accordance with its Talent Wellness Program, WWE (NYSE:WWE) has suspended Heath Miller (Heath Slater®) for 30 days effective immediately for his first violation of the company’s policy.

October 17, 2011

WWE (NYSE:WWE) announced that it will report its 2011 third quarter results on November 3, 2011, before the opening of the market. The Company’s Chairman and CEO, Vincent K. McMahon, and senior management will host a conference call beginning at 11:00 a.m. ET to discuss the results.

October 11, 2011

WWE® announced today that “the most electrifying man in entertainment,” The Rock, will return to the city of Boston at the TD Garden on Monday, November 14 for a special three hour Raw® SuperShow that will air live on USA Network at 8 PM ET/7 PM CT.

October 6, 2011

Today, co-founders of the anti-bullying initiative be a STAR, The Creative Coalition and WWE announced that Wednesday, October 12th will be Global be a STAR Day in support of National Bullying Prevention Month.

October 6, 2011

In accordance with its Talent Wellness Program, WWE (NYSE:WWE) has suspended Fred Rosser (Darren Young™) for 30 days effective Wednesday, October 5 for his first violation of the company’s policy.

September 21, 2011

WWE® (NYSE:WWE) and SIC Radical announced a new agreement that brings WWE SmackDown to two million homes in Portugal. WWE SmackDown can now be seen on Sunday nights at 7:45pm.

September 16, 2011

WWE Studios (NYSE:WWE) announced today it has acquired all US distribution rights to the Toronto International Film Festival cult hit The Day, Doug Aarniokoski’s visceral action thriller. The film screened to sold-out crowds in the Midnight Madness section of the Festival. WWE® will use its television, digital/social media and print assets, which reach more than 20 million people domestically each week, to help market the release of film.

September 15, 2011

WWE (NYSE:WWE) announced today that its Chief Financial Officer, George A. Barrios, will participate in the 2nd Annual Credit Suisse Investor Conference, on September 27, 2011, in New York, NY.

September 7, 2011

WWE (NYSE:WWE) today announced that Michael Luisi has been named President, WWE Studios, effective immediately. In his new role, Luisi will oversee WWE Studios and all of its motion picture productions and initiatives worldwide. Luisi will continue to report directly to WWE Chairman and CEO Vince McMahon.

August 31, 2011

Syfy’s first ever WWE SmackDown live special, SuperSmackdown Live, pinned 3.3 million total viewers last night, Tuesday, August 30 from 8-10PM/ET. The program garnered 1.45 million Adults 18-49 and 1.3 million Adults 25-54. The performance put Syfy in the #1 spot in Cable Primetime for the

August 25, 2011

WWE® (NYSE:WWE) today announced that it has appointed Emre Mumcuoglu as General Manager, WWE Turkey to lead WWE’s expansion across all lines of business within Turkey and Central Asia. Mumcuoglu will be based in WWE’s new Istanbul office and report into Dominic Hayes, Senior Vice President and Managing Director of WWE International.

August 22, 2011

WWE (NYSE:WWE) today announced that Stuart U. Goldfarb has been elected to its Board of Directors. Goldfarb will also serve as a member of the Audit Committee.

August 18, 2011
Syfy and WWE announced today its first ever WWE SmackDown live special, “SuperSmackdown Live,” airing Tuesday, August 30 at 8-10PM/ET on Syfy, originating from the INTRUST Bank Arena in Wichita, Kansas.
August 15, 2011

WWE announced today that the hottest event of the summer, SummerSlam, attracted a sold out crowd of 17,404 fans last night at the Staples Center in Los Angeles, grossing more than $1 million. This marks the highest grossing SummerSlam ever held at the Staples Center.

August 15. 2011

In accordance with its Talent Wellness Program, WWE (NYSE:WWE) has suspended referee Mike Chioda for 30 days for his first violation of the company’s policy.

August 8, 2011

WWE® (NYSE:WWE) today announced 7-Eleven as the presenting sponsor and TWIX® as the promotional sponsor of SummerSlam, WWE’s second largest pay-per-view event. Once again, the National Guard will serve as the presenting sponsor of SummerSlam Axxess, WWE’s two-day interactive fan experience leading up to the big event. SummerSlam will be held live on pay-per-view Sunday, August 14 at 8/7c from the Staples Center in Los Angeles.

August 4, 2011

WWE (NYSE:WWE) today announced financial results for its second quarter ended June 30, 2011. Revenues totaled $142.6 million as compared to $106.8 million in the prior year quarter.

August 4, 2011

Grammy Award winner Cee Lo Green will bring his modern pop-soul sound to the biggest event of the summer as he performs at WWE®’s SummerSlam live on pay-per-view Sunday, August 14 at the Staples Center in Los Angeles. Cee Lo’s new single “Bright Lights Bigger City” is the official theme song of WWE’s annual summertime extravaganza.

August 1, 2011

WWE and 7-Eleven, Inc. today announced that after two successful partnerships, the companies will get back in the ring for the month of August to promote WWE collectible Slurpee® and Super Big Gulp® cups and straws. This marks the first time 7-Eleven has had three consecutive summer promotions with one entertainment property.

July 29, 2011

WWE (NYSE:WWE) announced that its Board of Directors today declared the Company’s regular quarterly dividend of $0.12 per share for all Class A and B shares of common stock. The record date for the dividend will be September 15, 2011, and the payment date will be September 26, 2011.

July 18, 2011

In accordance with its Talent Wellness Program,
WWE (NYSE:WWE) has suspended Luis Ignascio Urive Alvirde (Sin Cara™) for 30 days for his first violation of the company’s policy.

July 14, 2011

WWE (NYSE:WWE) announced that it will report its 2011 second quarter results on August 4, 2011, before the opening of the market. The Company’s Chairman and CEO, Vincent K. McMahon, and senior management will host a conference call beginning at 11:00 a.m. ET to discuss the results.

July 13, 2011

For the third consecutive year, NBC and WWE® will bring the world’s biggest pop-culture extravaganza to network television when WrestleMania: The World Premiere airs Saturday, August 13 at 9 pm ET / 8 pm CT.  

July 13, 2011

WWE (NYSE:WWE) today announced the appointment of James McEvoy to the position of Director, Digital and Sponsorship for WWE International. McEvoy will be based in WWE’s London office and report to Dominic Hayes, WWE’s Senior Vice President and Managing Director, International Media Distribution. 

July 13, 2011

WWE (NYSE:WWE) has teamed up with Italian media giant, Mediaset, to broadcast WWE’s flagship TV show WWE Raw® on Mediaset’s new free-to-air channel, Italia 2, starting this month.

June 29, 2011

Tune in tonight to Bloomberg Enterprise at 9pm ET/PT on Bloomberg Television. Vince McMahon, Stephanie McMahon, Paul "Triple H" Levesque and George Barrios will be featured in a profile on WWE and where the company is headed.

June 27, 2011

WWE (NYSE:WWE) and the Muscular Dystrophy Association (MDA) today announced a summer initiative to recognize kids and teens, ages 6-17, who have demonstrated a significant commitment to MDA or supported those with muscular dystrophy or any of the 43 related diseases in MDA’s program.

June 20, 2011
Former WWE Executive Passes Away

WWE was saddened to learn of the passing of former WWE Films President Joel Simon. Joel launched what is now known as WWE Studios in 2002 and was integral in expanding WWE into the motion picture business. As head of WWE Films, Joel produced The Marine, The Condemned and See No Evil. The company sends its sincerest condolences to his family and friends. He will be greatly missed.

June 16, 2011

WWE has extended its current distribution agreement with Eurosport for another two years. Eurosport, in all European territories excluding the UK, will continue to broadcast “This Week In WWE” and “WWE Vintage Collection” to more than 113 million homes in 57 countries across the continent on Monday nights, starting at 9:00PM CET.

June 10, 2011

WWE announced today that Dream Theatre Private Limited, an entertainment company based in Mumbai, has been appointed as a licensing agent in India for WWE.

June 2, 2011

WWE (NYSE:WWE) today announced that Patricia A. Gottesman has been elected to its Board of Directors. Gottesman is currently the President and Chief Executive Officer of Crimson Hexagon, a social media monitoring and analysis company.

May 24, 2011

WWE® (NYSE:WWE) announced today it has appointed Rukn Kizilbash to be General Manager, WWE India to spearhead the company’s expansion across all lines of business, including consumer products and home entertainment, in India. Kizilbash will report into Dominic Hayes, Senior Vice President and Managing Director of WWE International. To support these efforts, WWE will open a new office in Mumbai, India on June 1. This furthers WWE’s commitment to expanding internationally, with a focus on emerging economies.

May 20, 2011

WWE is saddened to learn of the passing of one of the greatest Superstars of his time, Randy Poffo, aka Randy “Macho Man” Savage. Poffo was under contract with WWE from 1985 to 1993 and held both the WWE and Intercontinental Championships. Our sincerest condolences go out to his family and friends. We wish a speedy recovery to his wife Lynn. Poffo will be greatly missed by WWE and his fans.

May 13, 2011

WWE (NYSE:WWE) today announced that for the first time ever its weekly flagship TV shows “WWE Raw” and “WWE SmackDown” will take place in Mexico at the Palacio de los Deportes Arena in Mexico City on Saturday, October 15 and Sunday, October 16 respectively.

May 11, 2011

WWE (NYSE:WWE) announced today that its Chief Financial Officer, George A. Barrios, will participate in the 39th Annual J.P. Morgan Global Technology, Media and Telecom Conference, on May 16, 2011, in Boston, MA.

May 9, 2011

Pathe UK and WWE Studios today announce that they have partnered to co-finance and distribute NO ONE LIVES, written by David Cohen, and to be directed by visionary genre director Ryuhei Kitamura (THE MIDNIGHT MEAT TRAIN).  

May 5, 2011

WWE (NYSE:WWE) today announced financial results for its first quarter ended March 31, 2011. Revenues totaled $119.9 million as compared to $138.7 million in the prior year quarter.

May 2, 2011

WWE (NYSE:WWE) today announced that it will host the biggest party to celebrate our country’s patriotism on “Monday Night Raw®” airing live on USA at 9 p.m. ET from American Airlines Arena in Miami.

April 29, 2011

The Creative Coalition and WWE (NYSE:WWE), announced today the launch of “be a STAR,” a multi-platform, nationwide anti-bullying alliance, in conjunction with the National Education Association Health Information Network (NEA HIN), GLAAD, True Educator Inc., Ad Council, Island Def Jam Music Group, Close Up Foundation and others.

April 28, 2011

WWE (NYSE:WWE) today announced a revised dividend policy to enhance the Company’s financial flexibility and support the “New WWE” initiative. Beginning in June of 2011, the Company’s quarterly dividend will be adjusted to $0.12 per share of common stock held by the Company’s Class A public shareholders. Members of the McMahon family will also receive dividends in the revised per share amount and, as a result, all Class A and Class B shares will receive dividends in the amount of $0.12 per share.

April 25, 2011

Dwayne “The Rock” Johnson, The Most Electrifying Man In All of Entertainment, finally returns to his hometown of Miami. One week from tonight on May 2, The Rock will celebrate his birthday with celebrities, thousands of WWE fans and all of WWE’s Superstars and Divas at the American Airlines Arena for “Monday Night Raw.”

April 19, 2011

WWE (NYSE:WWE) announced that it will report its 2011 first quarter results on May 5, 2011, before the opening of the market. The Company’s Chairman and CEO, Vincent K. McMahon, and senior management will host a conference call beginning at 11:00 a.m. ET to discuss the results.

April 7, 2011

To better reflect the company’s global entertainment offerings, World Wrestling Entertainment, Inc. (NYSE: WWE) announced today a new business model for future growth, including formally rebranding itself, WWE.

April 5, 2011
Triple H and The Undertaker Fined for Chair Shot

Pursuant to WWE's Concussion policy, the stunt of using a folded metal chair shot to the head is prohibited. Triple H and The Undertaker have both been fined for violating this policy at WrestleMania XXVII.  WWE penalizes through fine and/or suspension for violation of this policy, which is unchanged and still in effect.

April 4, 2011

Arguably the most anticipated match in WWE history was set tonight on Monday Night Raw. WWE Superstar John Cena and Dwayne “The Rock” Johnson will face off at WrestleMania XXVIII on Sunday, April 1, 2012 at Sun Life Stadium in The Rock's hometown of Miami, Florida.

April 3, 2011

WWE made history again as WrestleMania, for the second consecutive year, became the highest grossing and most attended entertainment event in the host venue. WrestleMania XXVII grossed $6.6 million, with 71,617 in attendance. Fans from all 50 states and 30 countries were at the sold out event at the Georgia Dome in Atlanta tonight.

March 30, 2011

WWE (NYSE:WWE) today announced the National Guard as the official presenting sponsor of WrestleMania Axxess, WWE’s family-friendly, interactive fan event that runs during WrestleMania Week from Thursday, March 31 to Sunday, April 3 at the Georgia World Congress Center.

March 25, 2011

Grammy-nominated and multi-platinum recording artist Keri Hilson will perform “America the Beautiful” kicking-off WrestleMania XXVII live on pay-per-view Sunday, April 3 at the Georgia Dome in Atlanta. Hilson joins a renowned list of legendary artists that includes Ray Charles, Aretha Franklin, Gladys Knight, Reba McIntyre, John Legend and Ashanti who have opened the annual pop-culture extravaganza.

March 22, 2011

WWE and Vivendi Entertainment announced today they are extending their relationship and as part of the deal, Walmart will be the exclusive retailer for WWE Studios’ films. Vivendi Entertainment will continue to be WWE’s North American retail and rental distribution partner.

March 14, 2011

The bombastic Nicole “Snooki” Polizzi will wrestle live on pay-per-view at WrestleMania® XXVII, Sunday, April 3rd at the Georgia Dome in Atlanta.

March 14, 2011

WWE is proud to announce the newest member of the 2011 WWE Hall of Fame – comedian and game show host Drew Carey. The WWE Hall of Fame induction ceremony presented by THQ’s WWE All Stars™ will take place at the Phillips Arena on Saturday, April 2 and the one-hour TV special will air Monday, April 4 at 8/7c on USA Network.

March 10, 2011

Score Media Inc. (TSX: SCR) and WWE (NYSE: WWE) today announced they have expanded their partnership with a multi-year agreement that will bring more high-energy WWE entertainment than ever before to fans across Canada. The unprecedented deal builds on Score Media and WWE’s already successful, exclusive television relationship to include online, mobile and VOD rights. In addition, theScore and WWE will work together to bring new original WWE content to Canadians across all platforms.

March 9, 2011

WWE (NYSE:WWE) announced today that its Chief Financial Officer, George A. Barrios, will participate in the ROTH 23rd Annual OC Growth Stock Conference, on Tuesday, March 15, 2011, in Dana Point, CA.

March 7, 2011

She is a New York Times best selling author, a reality star on cable’s highest rated series Jersey Shore* and currently graces the cover of Rolling Stone Magazine, but will she get RAW next Monday?

Nicole “Snooki” Polizzi will bring the party to Monday Night Raw at the Scottrade Center in St. Louis, MO on Monday, March 14 as the guest star. Raw will air live from St. Louis at 9/8c on USA Network.

March 3, 2011

WWE’s Monday Night Raw® on USA Network and Friday Night SmackDown® on Syfy ruled cable as the most watched programs on their respective nights.  The strong viewership is building towards WWE’s biggest event of the year, WrestleMania® XXVII, which will feature the most electrifying host in entertainment, The Rock®.

March 1, 2011

WWE (NYSE:WWE) and Kmart announced today that Kmart will be the exclusive presenting sponsor of all WWE’s U.S. live events throughout 2011.  The partnership encompasses promotional rights to WWE’s pop-culture extravaganza WrestleMania®, exposure at all WWE pay-per-view events and the more than 250 WWE live shows held in the U.S. throughout the year. 

February 24, 2011

WWE® (NYSE: WWE) today unveiled their latest Superstar signing, Sin Cara, formerly known worldwide as Mistico.

February 23, 2011

Twenty regional winners in grades 5-12 from across the United States and Canada have won a chance to compete in the WrestleMania® Reading Challenge World Finals in Atlanta, Georgia on April 2, 2011.

February 23, 2011

WWE Inc. (NYSE:WWE) and Esporte Interativo today announced a one year agreement which will bring WWE’s weekly flagship TV show WWE Raw® to Brazilian Free TV beginning in March 2011.

February 18, 2011

STAMFORD, CT, February 18, 2011–WWE (NYSE:WWE) will hold its 2011 Annual Meeting of Shareholders at 10 a.m. ET on Friday, April 29th, 2011, at the Company headquarters.  Registration will begin at 9:00 a.m. ET.  .

February 15, 2011

Tickets are now on sale for WrestleMania® Art, a special, one-night event featuring artwork created by WWE Superstars and Divas, to be held at the Fox Theatre Wednesday, March 30 at 6:30 p.m. with Red Carpet arrival at 5:30 p.m.

February 14, 2011

Do you smell what’s cookin’? The Brahma Bull™, Dwayne “The Rock” Johnson will `bring it’ to WrestleMania® XXVII. WWE® (NYSE: WWE) announced tonight that The Great One™ will return home to be The World’s Most Electrifying Host of WrestleMania on Sunday, April 3rd at the Georgia Dome in Atlanta.

February 14, 2011

WWE announced today that Thomas Veit has been named Senior Vice President of Live Events.  Veit will report to Stephanie McMahon, WWE Executive Vice President, Creative Development and Operations.  In his new role, Veit will oversee WWE’s Live Events department which includes ticket sales, event marketing and booking.

February 10, 2011

WWE (NYSE:WWE) today announced financial results for its fourth quarter ended December 31, 2010. Revenues totaled $122.5 million as compared to $117.3 million in the prior year quarter. Operating income was $14.4 million as compared to $17.8 million in the prior year quarter. Net income was $8.1 million, or $0.11 per share, as compared to $11.2 million, or $0.15 per share, in the prior year quarter.

February 9, 2011

The Miami-Dade Sports Commission, Miami-Dade County, Miami Dolphins, Greater Miami Convention and Visitors Bureau and WWE® announced today that Sun Life Stadium, home of the Dolphins and other world-class events, will host WWE’s annual pop culture extravaganza, WrestleMania XXVIII, on Sunday, April 1, 2012.

February 2, 2011

WWE (NYSE:WWE) has extended its relationship with J SPORTS Broadcasting Corporation in Japan for five more years. The new agreement, which takes effect immediately, gives J SPORTS the exclusive Pay TV broadcast rights for WWE's weekly programming in Japan.

January 28,2011

WWE® (NYSE: WWE) announced today that tickets for WrestleMania Axxess will go on sale tomorrow, January 29 at 10 AM ET. WrestleMania Axxess will take place at the Georgia World Congress Center, Building C in Atlanta, GA, from Thursday, March 31 through Sunday, April 3, 2011.

January 21, 2011

WWE (NYSE:WWE) announced today that, based on currently available data, it believes that earnings per share for the fourth quarter, ended December 31st, 2010, will be in a range of $0.08 to $0.10. Analysts’ average estimate for fourth quarter EPS is $0.16 per share.

January 21, 2011

WWE (NYSE:WWE) announced that it will report its 2010 fourth quarter results on February 10, 2011, before the opening of the market. The Company’s Chairman and CEO, Vincent K. McMahon, and senior management will host a conference call beginning at 11:00 a.m. ET to discuss the results.

January 13, 2011

World Wrestling Entertainment® announced today that one of the greatest Superstars to ever perform for WWE, “The Heartbreak Kid” Shawn Michaels, will be inducted into the WWE Hall of Fame this year. The induction ceremony will take place on Saturday, April 2 at the Philips Arena in Atlanta, GA, the evening before WrestleMania® XXVII.

January 10, 2011

London – World Wrestling Entertainment, Inc. (NYSE:WWE) has extended its ten year relationship with Sky Deutschland in Germany, Austria and Switzerland for another three years, taking the partnership through the end of 2013. The renewal broadens their remit to include TV, digital and mobile platforms.  WWE and Sky Deutschland began their relationship in 2000.

January 6, 2011

World Wrestling Entertainment, Inc. announced that Michael Luisi has been named Executive Vice President of Business Affairs, General Counsel and Secretary, effective January 10, 2011. Luisi will report to WWE Chairman and CEO, Vince McMahon. In his new role, Luisi will be a key member of WWE's senior management team and responsible for business and legal affairs for the company.

January 3, 2011

LOS ANGELES, CA - USA Network has given a ten episode order to “WWE TOUGH ENOUGH,” a non-scripted series in collaboration with World Wrestling Entertainment, Inc. and Shed Media US.  “WWE TOUGH ENOUGH,” slated to debut April 4, 2011, will feature a group of twelve individuals looking for an once-in-a-lifetime shot to become the next WWE Superstar or Diva. The grand prize winner will be awarded a contract with WWE, joining its roster of talent.