Overview
Welcome to WWE Parents
We understand how important it is for parents to take an active role in their children's free time. We encourage all parents to help their children select suitable entertainment, and to understand the differences between fantasy and real life.
All WWE television programs are rated PG in recognition of the growing appeal of our programs to all ages and as intergenerational family viewing. If parents make the decision to allow their children to watch our programming, we encourage those parents to watch with their children. We urge parents who allow younger children to watch our programming to explain that what our Superstars do on television should not be emulated or attempted in real life.
WWE, through this web site, places a number of resources at parents' fingertips to help them talk to their kids about WWE programming. We encourage parents to view the information we have provided on this site about what to expect at WWE events, ratings information for our TV programming, and from our products.
View WWE's Do Not Try This video by clicking here.
View WWE's Do Not Try This video in Spanish by clicking here.
View WWE in the Community video by clicking here.
News
SummerSlam Reading Jam Kicks Off
WWE and the Young Adult Library Services Association (YALSA) have teamed up for the SummerSlam Reading Jam, which kicked off Wednesday, June 24, in libraries nationwide. 500 libraries across 47 states and the District of Columbia are participating in the program to encourage teens and tweens to visit their local libraries and read throughout the summer. Mattel is also a partnering with WWE and YALSA for the SummerSlam Reading Jam.
Participating libraries will award a poster featuring WWE® Superstars Rey Mysterio®, Evan Bourne™, Beth Phoenix™ and Eve™ to the first 25 teens and tweens between ages 10 and 18, who check out two books. Posters, each of which are numbered, are available until July 16 or as long as supplies last. To see the list of libraries, go to: WWEKids.com or http://ala.org/ala/mgrps/divs/yalsa/ssrj_librarylist.pdf.
On Friday, July 17, two poster numbers will be drawn determining the grand prize winners along with alternate poster numbers, all of which will be posted on WWEKids.com. The two grand prize winners will win airfare to Los Angeles for two, two nights’ hotel, two tickets and $200 spending money for WWE’s SummerSlam pay-per-view event on Sunday, August 23, at the Staples Center in Los Angeles. Ten first prize winners will win copies of the WWE Encyclopedia. Visit your local library today!
WWE's Make-A-Wish Road to WrestleMania 26 -- John Cena's special Wishes at T.G.I.Friday's, June 2009
WWE Superstar John Cena met with Make-A-Wish kids Cody, Zachary and Justin at a T.G.I.Friday's in Birmingham, AL.
Check out photos and video of this special meet and greet.
World Wrestling Entertainment Honors Community Champions
The following story appeared in the Fairfield (Conn.) Citizen.
The best teachers often find a way to educate beyond the walls of the classroom. Roger Ludlowe Middle School world geography teachers Richard Haxhi and Lenny Moitoso did just that recently, taking 11 students on a cultural and humanitarian trip to Senegal last month. The students, known as the Ludlowe Corps, raised money to fund a school that last year's group helped build through its fund-raising efforts. They also donated 1,700 insecticide-treated mosquito nets that will help the residents of Guinaw Rails combat the threat of malaria.
The students' work has not gone unnoticed. In fact, three Fairfielders, Brianna Amicone, Ryan Osborn and Holly Hoffman, were honored by World Wrestling Entertainment in March as WWE Community Champions. Click here to read the full story.
WWE Celebrates Earth Day
WWE celebrated Earth Day by partnering with the Boys & Girls Club of Stamford in cleaning up Cove Island Park in Stamford, Conn. To watch the video, please click here. In addition, WWE Announcer and former teacher Matt Striker helped plant trees in New York City as part of the New York Restoration Project's "A Million Trees" campaign occurring over the next five years. To watch the video, please click here.
WWE® Superstar John Cena Becomes Wish Ambassador for Make-A-Wish Foundation®
World Wrestling Entertainment® Superstar John Cena, one of the Make-A-Wish Foundation’s most-requested and devoted celebrity wish granters, has been named Wish Ambassador to support the Foundation’s efforts to grant wishes to children with life-threatening medical conditions.
Cena was formally introduced Saturday during a party he and the WWE hosted for 44 wish kids and their families at Reliant Center in Houston as part of the WWE’s “25 Years of Wishes” weekend event. To read more, please click here; to view video, please click here; and to view the photo gallery, please click here.
WrestleMania Reading Challenge Winners
Christian Cervantes and Stephanie Diaz of Houston were crowned national champions in the WrestleMania® Reading Challenge. In the grade 9-12 finals, Cervantes just beat fellow contestant Angelica Kuss of Munhall, PA., in a race to answer the most questions correctly about the book, Shift, by Jennifer Bradbury. Other regional finalists in the grade 9-12 competition were Gavin Marriott, Edgemont, SD; William “Matthew” Haggerty, Snow Hill, NC; and Karolina Flores, El Monte, CA.
YALSA NAMES WRESTLEMANIA® READING CHALLENGE WINNERS
Ten regional winners in grades 7-8 and 9-12 from across the United States have won a chance to compete in the WrestleMania® Reading Challenge National Finals in Houston, Texas. Five regional champions from grades 5-6 will also be guests at the finals, which will be held at the Houston Public Library on Saturday, April 4th. To read more, please click here.
Mr. Kennedy Attends National Guard Youth ChalleNGe Gala
Mr. Kennedy recently attended the annual National Guard Youth ChalleNGe Champions Gala in support of the National Guard’s national Youth ChalleNGe Program. The mission of the Youth ChalleNGe Program is to intervene in and reclaim the lives of at-risk youth to produce program graduates with the values, skills, education and self-discipline necessary to succeed as adults. While there, Mr. Kennedy got to hang with NASCAR Sprint Cup Drivers Dale Earnhardt Jr. and Jeff Gordon. Check out this WWE Video Exclusive.
WWE Recognized with Honorable Mentions from PR News & CableFax Magazine
Recently, WWE's Smackdown Your Vote! program was recognized with an Honorable Mention at PR News' CSR Awards luncheon in the Community Affairs category. In addition, WWE's SummerSlam 2008 Microsite also received an Honorable Mention at the CableFax Best of Web Award in the Supplemental Web Content category.
WWE Superstars Host WrestleMania Reading Challenge
Join WWE Superstars on Saturday, April 4, when they host the WrestleMania Reading Challenge taking place at the Houston Public Central Library (500 McKinney Street, Houston, TX).
The event will be held 10 a.m.- Noon and is open to the public. Come cheer for the WrestleMania Reading Challenge finalists as they compete for the title of WrestleMania Reading Challenge Champion!
WWE Rallies Youth Community
WWE is proud to announce WWE Community Champions, a program that celebrates youth who display outstanding community spirit. Selected youths will be featured in exclusive WWE videos to appear on WWE.com and WWEKids.com.
With its newest program, WWE Community Champions, WWE is looking to hear from parents of extraordinary youths and teens, grades 1-12, who are giving back to their community, whether it’s by helping to rebuild a dilapidated park, starting a reading program at school, or creating a recycling drive to clean up their city. WWE will review the youths’ stories on how they have made positive changes in their community to share with the WWE Universe™. To read the full release, please
WWE Community Champions is the latest addition to WWE’s stable of youth outreach programs. These include Get R.E.A.L. (Respect, Education, Achievement and Leadership) READ, a nation-wide program in which Superstars promote literacy, and Circle of Champions, a joint effort with the Make-A-Wish® Foundation and other wish-granting agencies. Since 1982, Circle of Champions has brought together WWE Superstars and more than 5,000 youths with life-threatening illnesses across the world.
Parents of youths interested in becoming a WWE Community Champion should submit their stories or videos by mail to WWE Kids, Attn: WWE Kids Community Champions, 1241 East Main St., Stamford, CT 06902, or by email to CommunityChampions@wwe.com. If WWE chooses to feature a youth’s story, he or she may be interviewed by WWE in a video to run on WWE.com and/orWWEKids.com.
WWE Unveils New Reading PSAs
WWE Superstar Matt Hardy and WWE Diva Maria are featured in new PSAs encouraging children to read. Both Matt and Maria actively promote literacy throughout the country visiting schools and libraries on behalf of WWE's Get R.E.A.L. Read program.
View Matt Hardy Get R.E.A.L. Read PSA
View Maria Get R.E.A.L. Read PSA
WGN America enters WWE ring with "WWE Superstars"
WGN America and WWE enter the ring with a new television partnership. WWE Superstars, a first-run, original program, will air exclusively on WGN America, Tribune Broadcasting’s national Superstation.
The action-packed WWE Superstars, part of a new multi-year agreement with WGN America, will be produced by WWE and will feature Superstars and Divas from the entire WWE roster. The hour-long weekly program, scheduled to debut in April 2009, will provide WGN America viewers the chance to see Superstars and Divas from all three WWE franchises in one program.
WWE Superstars is scheduled to air on Thursday nights at 8 and 11 p.m. ET, with an additional run on the weekend.
U.K.’s WrestleMania Reading Challenge returns to the ring
World Wrestling Entertainment has joined forces with the National Literacy Trust for the second year to re-launch the WrestleMania Reading Challenge with the aim of encouraging British kids to read.
The challenge offers school children across the United Kingdom the opportunity to win a trip to see their favorite WWE Superstars in action next April at the 25th Anniversary of WrestleMania in Houston. Children from more than 2,200 U.K. schools are invited to take part in the challenge to read five books, comics or magazines, and then submit a 100-word essay persuading a WWE Superstar to read his or her favorite piece of literature. A WWE Superstar will help judge the entries and reward the top four lucky winners with the trip of a lifetime to the 25th Anniversary of WrestleMania.
Jim Knight, Minister of State for Schools and Learning in the United Kingdom, said: “Language is power and reading is key to becoming a powerful communicator. So it is vital that young people, and in particular boys, have strong reading role models. The WrestleMania Reading Challenge is a great example of how schools can get their students excited about reading.”
During the recent Survivor Series European tour, one lucky school in North London was chosen to receive a visit from SmackDown Superstar MVP and Diva Natalya. Hundreds of enthralled children at Christ the King RC Primary School had the opportunity to ask questions and find out why reading is so important to their WWE heroes.
WrestleMania XXV Reading Challenge kicks off
The winds blew as tumbleweeds swept through the dusty roads of an abandoned Texas town, a scene eerily reminiscent of a black and white country-western film. However, instead of dueling cowboys, WWE Superstars were enforcing something else — reading. ECW Champion Matt Hardy, MVP, Mark Henry and Raw Diva Layla were named spokespersons for the WrestleMania XXV Reading Challenge, beginning Oct. 12, and running through Jan. 12. (PHOTOS)
"I think it’s really cool that as positive role models we’re promoting the importance of reading," said Hardy, during a break from the photo shoot for the poster used to promote literacy. "Reading sometimes gets neglected, and what we want to do as WWE Superstars is remind teens that reading is cool and important for their future. Reading prepares you for being a successful adult in the real world. I wouldn’t be where I am today had it not been for reading."
The WrestleMania Reading Challenge enters its fourth year, and WWE is again tag teaming with the Young Adult Library Services Association, the youth division of the American Library Association, and approximately 1,800 local libraries across the country to get teens to engage in reading.
For SmackDown’s MVP, being named one of the national spokespersons for this year’s challenge didn’t come as a surprise.
"It was a natural selection. I’m better than everyone else. My intelligence is higher than everyone else’s. My reading ability and reading comprehension is through the roof," said the former United States Champion.
"Teens should read for the same reasons they should’ve 200 years ago. There’s information in books that can broaden your horizons and stimulate your mind," he continued.
In the U.S., teens in grades five through 12 are eligible to sign up for the program. Each teen will be asked to read a combination of 10 books and magazines. In the U.S., teens in grades five through 12 are eligible to sign up for the program. Each teen will be asked to read a combination of 10 books and magazines. Students who turn in their completed reading logs will receive a WWE miniposter. Students can then enter a bookmark contest. Local libraries will then choose the best bookmark submitted from each age group. A panel of judges will choose 15 finalists, five from each grade category and different regions of the country. The 7th through 12th graders will go on to compete in the national finals in Houston, the host-city of WrestleMania XXV.
Along with attending the finals of the challenge, WWE will also host the finalists at WrestleMania, held on April 5 at Houston’s Reliant Stadium. The libraries sponsoring the finalists will each receive a $2,000 donation.
This year also marks the second year the program will be in the U.K., as WWE teams with the National Literacy Trust. With 2,500 schools competing, students have to write an essay persuading their favorite WWE Superstar to read one of the five books they read for the challenge. Six winners from the U.K. will win a trip to WrestleMania, but will not compete in the finals.
Layla, who has known people who were unable to read, mentioned the importance of getting teens to pick up a book and push themselves to the next level.
"If you’re going to be a mechanic, a wrestler, a singer or a dancer, you have to read first," the Raw Diva explained. "If you don’t like a certain book, find something or someone you are interested in — pick up a book about someone you love watching or a celebrity you admire."
Mark Henry, a University of Texas graduate, was honored to be named a spokesperson and be able to have the photo shoot in his home state.
"Reading helps you create imagination, which is essential to an individual’s growth. A lot of people set limits for themselves when they don’t read. They only experience what they hear and watch rather than what they see with their minds," Henry stated. "Reading has always kept my mind sharp and kept me entertained," the former ECW Champion continued. "Reading has enabled me to focus in my everyday life. Why starve for attention when you can go to another world all together by reading?"
WWE makes Forbes "Best" list
World Wrestling Entertainment has made Forbes’ 2008 list of “200 Best Small Companies.”
Forbes’ annual list of the best small companies identifies the strongest small public outfits. To qualify, companies must have sales between $5 million and $750 million and a stock price of $5 as of Sept. 29. The ranking is based on return on equity, sales growth and profit growth over the past 12 months and over five years. Forbes also compares company stock performance with industry peers.
WWE is proving its mettle in these tough economic times. The company’s stock has only lost 7% of its value year to date*, whereas the S&P 500 has lost over 32 points. This performance is in addition to WWE’s 10.5% dividend yield.
To see an interview with Linda McMahon on Forbes.com, go to:
http://www.forbes.com/video/?video=fvn/ceo/js_ceowwe100808
WWE® Offers Aid to Houston
WWE tried to do its share to help its Houston fans deal with the aftermath of Hurricane Ike. More than 900 Houston residents affected by the disaster were given food and necessities purchased by WWE and distributed by WWE Superstars John Morrison™, The Miz™, Funaki™ and WWE Diva Layla™ at Impact Houston, a Houston Food Bank member agency.
The WWE also has been urging its fans to contribute to the Houston Food Bank and the Houston Red Cross through appeals on its popular television programming, and its website, WWE.com. To contribute to te relief efforts, click here. To read more, please click here.
WWE Superstars Bring Smackdown Your Vote! to the National Conventions
WWE Superstars and Divas attended the Democratic and Republican National Conventions as part of WWE's Smackdown Your Vote! efforts to encourage more voters, ages 30 and younger, to vote in this year’s election. Batista, Shelton Benjamin and Candice Michelle attended the Democratic National Convention in Denver and Mr. Kennedy and Mickie James attended the Republican National Convention in St. Paul, Minn. While at the conventions, the Superstars and Divas met various politicans and celebrities and were interviewed by the media about why the youth vote could be critical on Election Day. To see the full coverage, please click here.
WWE at the Republican National Convention
Mickie James, Josh Mathews and Mr. Kennedy travelled to St. Paul, Minnesota to attend the 2008 Republican National Convention, where they hobnobbed with politicans, celebrities and more. They also did several media interviews regarding the ongoing Smackdown Your Vote! initiative.
To watch Mr. Kennedy and Mickie James on ABC.com with Sam Donaldson, click here.
To watch Josh Mathews and Mickie James on Fox News: On the Record, click here.
WrestleMania arrives early for Houston kids
Houston teens got the chance of a lifetime to participate in a “Trivia SmackDown” with Beth Phoenix and Super Crazy this past weekend and win tickets to WrestleMania XXV at Reliant Stadium on April 5. It was all part of the Houston Public Library’s Back-to-School Bash at the downtown Central Library. Presented by Wells Fargo, the inaugural event also included family entertainment on several floors of the newly renovated library. To read the full story, please click here.
CM Punk bowls for charity 
CHICAGO – World Heavyweight Champion CM Punk put his bowling skills to the test last week when he joined the fifth annual Kerry Wood’s Strike Zone Celebrity Bowling Tournament. This year, the Chicago Cubs player’s bowling tournament benefited the Organic School Project. The organization’s mission states that it “seeks to transform Chicago-area children into healthier, more mindful eaters, one school, and one child at a time.” “I think it’s a great cause. It’s important to teach kids early, so they can start making good food choices and counting calories at an early age,” Punk told WWE.com. To read the full story, please click here.
WWE Superstars Share Get R.E.A.L. Message in India
WWE recently worked with its television partner in India, Ten Sports, around sharing the tenets of WWE's Get R.E.A.L. program with fans. WWE Superstars John Cena and Chris Jericho taped messages about what Get R.E.A.L. stands for--Respect, Education, Achievement and Leadership. Watch what the fans in India are seeing about Get R.E.A.L.
John Cena PSA-Respect
John Cena PSA-Education
John Cena PSA-Achievement
John Cena PSA-Leadership
Chris Jericho PSA-Respect
Chris Jericho PSA-Education
Chris Jericho PSA-Achievement
Chris Jericho PSA-Leadership
Superstars encourage students to read
COMPTON, Calif. — As the doors to Mrs. Perry’s fifth grade classroom swung open, student Johnny Hart’s mouth opened wide. Hart couldn’t believe his eyes. He frantically turned his head around to his classmates. “Oh my God! That’s MVP, of SmackDown,” whispered Hart, in an attempt not to disrupt Perry’s well-managed class environment.
SmackDown’s highest-paid Superstar, wearing one of his signature Italian, tailor-made black suits, black Gucci shoes, black Cartier sunglasses, and enough “ice” around his neck and wrist to freeze Southern California, strutted into class with ECW Diva Layla by his side. The former United States Champion and 2006 Diva Search winner were at Robert F. Kennedy Elementary School to encourage students to read.
As part of the Read Across America initiative, MVP and Layla, both of whom will be spokespeople for WWE's WrestleMania 25 Reading Challenge, along with Mr. Kennedy, Matt Hardy and Mark Henry, read student-selected books in front of Mrs. Perry's, Mr. Brown's and Mrs. White’s fifth grade classes.
To read the full story, please click here.
WWE Wins Beacon Award for WrestleMania Reading Challenge Program
WWE recently won its first Beacon Award in the Community Relations-Other category. The Beacon Awards are the cable industries highest award for communications excellence. Cable operators, programming networks, cable associations and new technology partners are recognized for achievements in public affairs and communications initiatives in categories such as community relations, competitive response, and programming. The Beacon Award winners of 2008 achieve peer, industry and local market recognition for their exemplary work and set a standard for excellence for their colleagues to emulate.
Others receiving 2008 Beacon Awards were Comcast, Cox, Charter, Time Warner, Cablevision, Bright House, Lifetime, Fox Sports Network, Discovery Channel, MTV, VH1, Nickelodeon, Animal Planet, USA Network.
The WrestleMania Reading Challenge also has received an honorable mention from PR News in this year's national Corporate Social Responsibility competition. PR News' Corporate Social Responsibility Awards recognizes the year’s most outstanding communications initiatives and programs in the CSR arena. Winners and honorable mentions were honored in more than 30 categories for outstanding CSR efforts over the past year. WWE was a finalist in the Corporate Affairs category along with ChoicePoint, Sprint, and IKEA, which won top honors for its campaign to stop using plastic bags.
The WrestleMania Reading Challenge has grown from occasional library visits into a nationally recognized program, which in 2007/2008 impacted more than 30,000 high school and middle schools students and involved more than 1,170 libraries in 49 states. The program also has expanded into the United Kingdom with similar success.
View WrestleMania Reading Challenge video.
WWE makes multi-year commitment to Make-A-Wish Foundation
WWE strengthened its 20-year dedication to the Make-A-Wish Foundation of America and granting the wishes of children with life-threatening medical conditions with a new multi-year agreement in a joint press conference at US Airways Center.
The partnership’s first act under the new, multi-year, million-dollar sponsorship commitment will be to hold WWE’s biggest wish-granting event ever at WrestleMania XXIV on March 30 in Orlando, Fla.
WWE and the Make-A-Wish Foundation will grant the wishes of more than 50 children during the course of the next five weeks, culminating in a star-filled experience hosted by WWE in Orlando during the weekend of WrestleMania XXIV. The children will meet their favorite WWE Superstars while participating in a weekend full of activities, including events at Universal Orlando Resort, being officially inducted into the WWE Make-A-Wish “Circle of Champions” at the annual Bacon, Bagels and Biceps brunch sponsored by the David Maus Foundation, which will make a donation to the Make-A-Wish Foundation of Central and Northern Florida; and attending WrestleMania.
The Make-A-Wish Foundation also recognized WWE Superstar John Cena with an award to celebrate his 100th wish granted to a Make-A-Wish child. Modern-day Superstars, such as Cena and Rey Mysterio, now carry the torch for WWE in its wish granting, following in the bighearted footsteps of past WWE Superstars such as Hulk Hogan and The Rock.
WWE long has been one of the Make-A-Wish Foundation’s most enthusiastic wish granters, fulfilling hundreds of wishes in the past 20 years. In 2004, the Foundation paid tribute to WWE with its Chris Greicius Celebrity Award, which recognizes organizations and individuals from the entertainment and sports worlds for their inspirational wish-granting activities. Jesse Ventura (1991), Hogan (1994), Dwayne “The Rock” Johnson (2000) and WWE executive Sue Aitchison (2006) also have received the Chris Greicius Celebrity Award.
“WWE has been creating incredible wish experiences and providing in-kind support to the Make-A-Wish Foundation for the past two decades, and we’re honored to bring our relationship to a new level through this generous donation,” said David Williams, Make-A-Wish Foundation of America president and chief executive officer.
“We’re also delighted to join with WWE to grant 50 kids’ wishes on the road to WrestleMania. It symbolizes the Foundation’s devotion to making wishes happen for children with life-threatening medical conditions in all 50 states,” Williams said.
“For more than 20 years, WWE has had the honor to work with the Make-A-Wish Foundation to grant wishes to children, and now we’re taking that relationship to a new level,” said WWE Chairman Vince McMahon. “There’s no better stage than WrestleMania to hold the WWE’s biggest wish event ever with the world’s pre-eminent children’s wish-granting organization.”
WWE Receives Prestigious Award for Community Outreach Efforts in China
Recently, WWE was presented with an award from the Guangzhou Youth Volunteer Organization, the leading community volunteer program organization in the southern Chinese city of Guangzhou.
The organization noted that WWE received the award because it distinguished itself from other companies by taking the initiative to build bonds with the local community only months after its programming had started airing in Guangdong.
During WWE's trip to China in October to participate in the Special Olympics Summer Games, WWE Superstar Mick Foley participated in an event with the Guangzhou Youth Volunteer Organization to encourage volunteerism and made a donation from WWE to support the organization’s efforts.
The WWE donation was a catalyst for the recent kick off the “Happy Children Sports Games” in Guangdong inspired by the recent Special Olympics World Games held in Shanghai.
Click here to view the video of the award presentation.
View WWE's New "Don't Try This At Home" PSAs
WWE has created several new "Don't Try This At Home" PSAs featuring WWE Superstars. WWE encourages parents to speak with their kids about the dangers of imitating the actions performed by WWE Superstars in the ring.
Please take a minute to view the following PSAs.
View Mr. Kennedy PSA
View Carlito PSA
View Regal PSA
View Finlay PSA