WWE currently markets and sells titles on DVD. Like our WWE television programs, these video productions contain TV appropriate ratings to assist parents in making decisions about whether or not a video is appropriate for their child. Please refer to our section on Television Program Ratings for more information on the ratings system used on both television programs and videos.
WWE action figures are distributed by Mattel, who produces and distributes the action figures with a license granted by WWE Entertainment, Inc.
Each package is labeled making clear for what age these toys are recommended. WWE recommends that parents read the language on WWE action figures and action figure accessories packaging before making the decision to purchase these items for their children.
WWE video games are produced by Take Two Interactive who develop, produce and distribute the games with a license granted by WWE.
All WWE video games are rated by the Entertainment Software Rating Board (ESRB), an independent board that has developed a standardized rating system for interactive software products. The ESRB ratings are designed to give consumers information about the content of an interactive video or computer entertainment title and for which ages it's appropriate. Most WWE video games are rated with a "T," indicating that the content has been rated appropriate for ages 13 and older.
Parents can find the ESRB rating symbol on the front of the video game package. The ESRB code is as follows:
EC - Early Childhood
E - Everyone
E +10- Everyone 10 and up
T - Teen
M - Mature
AO - Adults Only
RP - Rating Pending
In addition to the rating, parents should check for important content information (also called "descriptors") in the black-and-white box on the back of the package. These content descriptors give more details about the product as it relates to violence, sexual themes, language and other areas that may be of interest to some parents.
Please be advised that the ESRB rating icons, "EC," "E," "E +10," "T," "M," "AO" and "RP" are copyrighted works and certification marks owned by the ISDA and the ESRB and may only be used with their permission and authority. Under no circumstances may the rating icons be self-applied to any product that has not been rated by the ESRB. For information regarding whether a product has been rated by the ESRB, please call the ESRB at 1-800-771-3772. To find more information on ESRB ratings, including information on how products are rated, visit ESRB.
WWE produces books including: biographies of our Superstars, Divas and Legends; historical anthologies; children’s books; fitness guides; fiction; photo journals; and many others. Nearly half (twenty-three) of our books have appeared on "The New York Times Best Sellers" list, including the most recent addition, WWE Encyclopedia.
WWE Magazine is a global men’s lifestyle publication with native language editions in the UK, Mexico and Turkey. Every issue contains features, photos, exclusive interviews and access that fans won’t see on television.
WWE Kids magazine debuted in April 2008 and has licensed editions in the UK and Turkey.