UNITED STATES SECURITIES AND EXCHANGE COMMISSION
WASHINGTON, D.C. 20549
____________________
FORM 10-K
____________________

			
ý	     	ANNUAL REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE SECURITIES EXCHANGE ACT OF 1934	
For the year ended December 31, 2012	
  or	
o	 	TRANSITION REPORT PURSUANT TO SECTION 13 OR 15 (d) OF THE SECURITIES EXCHANGE ACT OF 1934	
Commission file number 001-16131
WORLD WRESTLING ENTERTAINMENT, INC.
(Exact name of Registrant as specified in its charter)

			
Delaware	 	04-2693383	
(State or other jurisdiction of incorporation or organization)	(I.R.S. Employer Identification No.)	
1241 East Main Street
Stamford, CT 06902
(203) 352-8600
(Address, including zip code, and telephone number, including area code,
of Registrant’s principal executive offices)
SECURITIES REGISTERED PURSUANT TO SECTION 12(b) OF THE ACT

		
Class A Common Stock, $.01 par value per share	New York Stock Exchange	
(Title of each class)	(Name of each exchange on which registered)	
SECURITIES REGISTERED PURSUANT TO SECTION 12(g) OF THE ACT
     None
    Indicate by check mark if the registrant is a well-known seasoned issuer, as defined in Rule 405 of Securities Act. Yes o   No x
     Indicate by check mark if the registrant is not required to file reports pursuant to Section 13 or Section 15(d) of the Act. Yes o   No x
     Indicate by check mark whether the Registrant (1) has filed all reports required to be filed by Section 13 or 15 (d) of the Securities Exchange Act of 1934 during the preceding 12 months (or for such shorter period that the Registrant was required to file such reports) and (2) has been subject to such filing requirements for the past 90 days. Yes x   No o
     Indicate by check mark whether the registrant has submitted electronically and posted on its corporate Web site, if any, every Interactive Data File required to be submitted and posted to Rule 405 of Regulation S-T during the preceding 12 months (or for such shorter period that the registrant was required to submit and post such files). Yes x   No o  
     Indicate by check mark if disclosure of delinquent filers pursuant to Item 405 of Regulation S-K is not contained herein, and will not be contained, to the best of Registrant's knowledge, in definitive proxy or information statements incorporated by reference in Part III of this Form 10-K or any amendment to this Form 10-K. x
     Indicate by check mark whether the registrant is a large accelerated filer, an accelerated filer, a non-accelerated filer, or a smaller reporting company. See definitions of “large accelerated filer,” “accelerated filer,” and “smaller reporting company” in Rule 12b-2 of the Exchange Act.
(Check one):

										
Large accelerated filer	o	     	Accelerated filer	x	Non-accelerated filer	o	Smaller reporting company	o	 	
 	 	 	                      (Do not check if a smaller reporting company)	
     Indicate by check mark whether the Registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act). Yes o   No  x
     Aggregate market value of the common stock held by non-affiliates of the Registrant at June 30, 2012 using our closing price on June 30, 2012 was $221,420,672 .  
As of February 28, 2013 , the number of shares outstanding of the Registrant's Class A common stock, par value $0.01 per share, was 29,309,891 and the number of shares outstanding of the Registrant's Class B common stock, par value $0.01 per share, was 45,500,830 shares. Portions of the Registrant's definitive proxy statement for the 2013 Annual Meeting of Stockholders are incorporated by reference in Part III of this Form 10-K.

Table of Contents

TABLE OF CONTENT

						
 	 	 	 	Page	 	
 	 	PART I	 	 	 	
Item 1.	 	Business	 	3	 	
Item 1A.	 	Risk Factors	 	10	 	
Item 1B.	 	Unresolved Staff Comments	 	15	 	
Item 2.	 	Properties	 	15	 	
Item 3.	 	Legal Proceedings	 	16 	 	
Item 4.	 	Mine Safety Disclosures	 	16	 	
 	 	PART II	 	 	 	
Item 5.	 	Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer of Purchases of Equity Securities	 	17	 	
Item 6.	 	Selected Financial Data	 	19	 	
Item 7.	 	Management’s Discussion and Analysis of Financial Condition and Results of Operations	 	20	 	
Item 7A.	 	Quantitative and Qualitative Disclosures about Market Risk	 	44	 	
Item 8.	 	Financial Statements and Supplementary Data	 	44	 	
Item 9.	 	Changes in and Disagreements with Accountants on Accounting and Financial Disclosures	 	44	 	
Item 9A.	 	Controls and Procedures	 	44	 	
Item 9B.	 	Other Information	 	47	 	
 	 	PART III	 	 	 	
Item 10.	 	Directors, Executive Officers and Corporate Governance	 	47	*	
Item 11.	 	Executive Compensation	 	47	*	
Item 12.	 	Security Ownership of Certain Beneficial Owners and Management and Related Stockholder Matters	 	47	*	
Item 13.	 	Certain Relationships and Related Transactions, and Director Independence	 	47	*	
Item 14.	 	Principal Accountant Fees and Services	 	47	*	
 	 	PART IV	 	 	 	
Item 15.	 	Exhibits and Financial Statement Schedules	 	47	 	
* Incorporated by reference from the Registrant’s Proxy Statement for the 2013 Annual Meeting of Stockholders (the “Proxy Statement”).

Table of Contents

PART I
Item 1. Business
WWE is an integrated media and entertainment company. We have been involved in the sports entertainment business for over 30 years, and have developed WWE into one of the most popular brands in global entertainment today. We develop unique and creative content centered around our talent and present it via television, online and at our live events. At the heart of our success are the athletic and entertainment skills and appeal of our Superstars and our consistently innovative and multi-faceted storylines across our brands. Anchored by these brands, we are able to leverage our content and talent across virtually all media outlets. Our live and televised events, consumer products, digital media and feature film outlets provide significant cross-promotion and marketing opportunities that reinforce our brands while effectively reaching our fans.
     We continually evaluate additional opportunities to monetize new and existing content, including the potential creation of a WWE network. In support of this initiative, during 2011 and 2012, the Company increased staffing levels and expanded our content production capabilities. We believe that executing this strategy could have the potential to transform our business.
     "WWE" refers to World Wrestling Entertainment, Inc. and its subsidiaries, unless the context otherwise requires. References to "we," "us," "our" and the "Company" refer to WWE and its subsidiaries. The initials "WWE" and our stylized and highly distinctive scratch logo are two of our trademarks. This report also contains other WWE trademarks and trade names as well as those of other companies. All trademarks and trade names appearing in this report are the property of their respective holders.
Our operations are centered around the following four business segments:
Live and Televised Entertainment

•	Revenues consist principally of ticket sales to live events, sales of merchandise at these live events, television rights fees, integrated sponsorships fees, and fees for viewing our pay-per-view and video-on-demand programming. 	
Consumer Products

•	Revenues consist principally of direct sales of WWE produced home entertainment (DVD/Blu-ray), magazine publishing and royalties or license fees related to various WWE themed products such as video games, toys and apparel. 	
Digital Media

•	Revenues consist principally of advertising sales on our websites, rights fees received for digital content, sale of merchandise on our website through our WWEShop internet storefront and sales of various broadband and mobile content. 	
WWE Studios

•	Revenues consist of amounts earned from the distribution of filmed entertainment. 	
Live and Televised Entertainment
(represents 73% , 70% and 69% of our net revenues in 2012, 2011 and 2010, respectively)
Live Events
Our two brands, RAW and SmackDown allow us to perform in numerous domestic markets and take advantage of the strong international demand for our events. Live events and television programming are our principal creative content and production activities. Our creative team develops compelling and complex characters and weaves them into dynamic storylines that combine physical and emotional elements. Storylines are usually played out in the ring and unfold on our weekly television shows, and culminate in our monthly pay-per-view events.
In 2012, we produced 248 live events throughout North America, entertaining approximately 1,500,000 fans at an average ticket price of $45.39 . We hold many of our live events at major arenas across the country. In addition to providing content for our

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television and pay-per-view programming, these events provide us with a real-time assessment of the popularity of our storylines and characters.
     In 2012, we produced 66 live events internationally, reaching approximately 395,000 fans at an average ticket price of $74.15 . These events were spread over several international tours throughout Europe, the Middle East, Asia, Latin America and Australia.
     Live events net revenues were $103.7 million , $104.7 million and $104.6 million, representing 21% , 22% and 22% of total net revenues in 2012, 2011 and 2010, respectively.
Venue Merchandise
     Our venue merchandise business consists of the design, sourcing, marketing and distribution of numerous WWE-branded products, such as t-shirts, caps and other novelty items, all of which feature our Superstars, Divas and/or logos. These items are offered for sale at our live events.
     Venue merchandise net revenues were $18.8 million , $18.3 million and $18.4 million, representing 4% of total net revenues in each of 2012, 2011 and 2010.
Pay-Per-View Programming
     WWE is the world’s pre-eminent provider of pay-per-view programming for over 30 years. In 2012, WWE televised 12 live pay-per-view events which ranked among the highest selling live event programs in the industry. WWE’s annual crown jewel, WrestleMania , has historically achieved more than one million buys per event worldwide. On April 1, 2012, WWE celebrated the 28th Anniversary of WrestleMania in Miami, Florida before a sold-out crowd with millions watching at home. WrestleMania XXVIII achieved approximately 1.3 million buys and generated $30.1 million in pay-per-view revenue.
WWE produced 12 domestic pay-per-view programs in 2012 and 13 programs in 2011. The suggested domestic retail price for all pay-per-view events in 2012 was $44.95, with the exception of WrestleMania which had a suggested domestic retail price of $54.95. Consistent with industry practices, we share the revenues with cable systems and satellite providers such as DirecTV, and pay service fees to iNDEMAND and TVN. Average revenue per buy was $20.60 in 2012 and $19.94 in 2011.
     Our international pay-per-view partners include BSkyB in the United Kingdom, SKY Deutschland in Germany, SKY Perfect TV! in Japan, SKY Italia in Italy and Main Event in Australia, among many others.
     Pay-per-view net revenues were $83.6 million , $78.3 million and $70.2 million, representing 17% , 16% and 15% of total net revenues in 2012, 2011 and 2010, respectively.
Television Rights Fees
Relying on our in-house production capabilities at our technologically advanced, high definition, production facility, we produce 6.5 hours of original weekly domestic television programming. This programming is distributed domestically, internationally and via WWE.com. Our domestic programs are: RAW on USA Network and replayed on mun2 and Universal HD; and SmackDown on Syfy and replayed on mun2; WWE Main Event on Ion and Saturday Morning Slam on The CW. NXT and WWE Superstars are available on WWE.com and distributed to more than 100 countries internationally. WWE’s TV programs reach approximately 12 million viewers in the United States during the average week. USA Network and the Syfy Channel are owned by NBC Universal.
RAW is a live primetime program broadcasted on the USA Network which ranks among the most watched regularly scheduled programs on primetime cable television. RAW is the longest weekly episodic program in primetime TV history and anchors USA, helping make it consistently the top-rated cable network. RAW also airs in replays on mun2 and Universal HD. Beginning in 2012, RAW expanded to a third hour.
The two-hour SmackDown airs on Syfy in primetime on Fridays. SmackDown is on average Syfy’s most-watched program each week. SmackDown is the second longest running weekly episodic program in primetime TV history, only behind RAW . SmackDown also airs in replays on mun2.

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WWE Main Event , was added to WWE's programming line-up in October 2012. The one-hour original series airs Wednesdays on Ion TV, showcasing live events featuring the WWE Superstars and Divas of RAW and SmackDown .
Saturday Morning Slam was added to WWE's programming line-up in August 2012. The half-hour weekly program airs as part of The CW's Vortexx, a kids' television block, reaching 114 million U.S. television households. The program features in-ring action, WWE Superstar profiles, behind-the-scenes footage and an exclusive WWE match every week as well as highlights from WWE's Be a STAR anti-bullying campaign and other community initiatives.
        NXT and WWE Superstars airs on WWE.com domestically and are distributed on television in various international markets.
     Each year, more than 8,000 hours of WWE’s television programming can be seen in more than 145 countries and 30 languages around the world. Our broadcast partners include: BSkyB in the UK; Ten Sports in India, and J SPORTS in Japan, among many others.
     Television rights fee net revenues were $139.5 million , $131.5 million and $127.0 million, representing 29% , 27% and 27% of total net revenues in 2012, 2011 and 2010, respectively.
WWE Classics On Demand
     WWE Classics On Demand is a Subscription Video On Demand (SVOD) service that offers highly-rated and best-selling classic television shows, pay-per-view events, specials and original programming for a monthly subscription fee. Most of this material is drawn from WWE's 100,000 hour video library and includes other leading wrestling brands. WWE owns and controls the content from the vast libraries of such promotions as WCW, ECW and AWA. WWE Classics On Demand subscribers have access to approximately 50 hours of content each month.
     WWE Classics On Demand is currently distributed with 18 of the top 20 cable operators in the United States, making WWE Classics On Demand available to approximately 75 percent of video-on-demand enabled subscribers. Major North American distributors currently include: Comcast Communications, Cox Communications, Charter Communications, Cablevision, Mediacom, and Verizon Communications, among others.
     WWE Classics On Demand net revenues were $4.1 million in 2012, $4.6 million in 2011 and $4.6 million in 2010, representing 1% of total net revenues in each period.
Sponsorship Sales
We provide sponsorships in the US domestic market and Canada to meet the needs of our advertisers. Through these sponsorships, we offer advertisers a full range of our promotional vehicles, including internet and print advertising, arena signage, on-air announcements and pay-per-view sponsorship.
     Sponsorship net revenues were $1.4 million, $1.1 million and $5.9 million, in 2012, 2011 and 2010, respectively.
Consumer Products
(represents 18% , 20% and 20% of our net revenues in 2012, 2011 and 2010, respectively)
Licensing
We have established a worldwide licensing program using our marks and logos, copyrighted works and characters on a large variety of retail products, including toys, video games, apparel and books. Currently, we have relationships with more than 200 licensees worldwide that provide products for sale at major retailers. To maintain the distinctive style and quality of our intellectual property and brand, we retain creative approval over the design, packaging, advertising and promotional materials associated with these products.
Video games and toys are the largest components of our licensing program. We have a comprehensive, multi-year licensing agreement with Mattel, Inc. as our master toy licensee, covering all global territories. Our former video game licensee, THQ, Inc. ("THQ") filed for bankruptcy in 2012. In February 2013, the Company reached an agreement with THQ to terminate our license

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agreement. Concurrent with the effectiveness of the termination of our license with THQ, we entered into a new multi-year agreement with Take-Two Interactive Software, Inc. ("Take-Two") to publish future video games. See Note 20 to the Consolidated Financial Statements included in this report for additional information.
Music is an integral part of the entertainment experience surrounding WWE’s live events, television programs and pay-per-views. We compose and record most of our music, including our Superstar entrance themes, in our recording studio. In addition to our own composed music, we license music performed by popular artists. Music links the WWE brand to all media platforms including television, film, radio, video games, live events and other emerging digital technologies.
     WWE programming and WWE.com have music woven in from up-and-coming artists, thus maintaining our commitment to developing artists and providing a platform to an audience to which they might not be exposed through traditional record company marketing.
     Licensing net revenues, including music, were $46.3 million , $54.4 million and $51.7 million, representing 10% , 11% and 11% of total net revenues in 2012, 2011 and 2010, respectively.
Home Video
In 2012, we released 35 new home video productions and shipped approximately 3.8 million DVD and Blu-ray units, including catalog titles released in prior years. Gaiam Inc. is our domestic home video distributor. Outside the United States, third-party licensees distribute our home video productions.
     Home video net revenues were $33.0 million , $30.4 million and $32.1 million, representing 7% , 6% and 7% of total net revenues in 2012, 2011 and 2010, respectively.
Magazine Publishing
The magazine division of WWE publishes WWE Magazine, WWE Kids magazine and several special magazines.
The flagship title, WWE Magazine, is a global men’s lifestyle publication with licensed editions in the UK, Mexico, Greece and Turkey among other countries. Every issue is filled with features, photos, exclusive interviews and access that fans will not see on television. In the US, WWE Magazine reaches more than 4.6 million readers every month.
     Our WWE Kids magazine was launched in April 2008 and published ten issues in 2012. WWE Kids also has licensed editions in the UK, Mexico, Greece and Turkey.
Magazine publishing net revenues were $6.0 million , $7.7 million and $11.0 million, representing 1% , 2% and 2% of total net revenues in 2012, 2011 and 2010, respectively.
Digital Media
(represents 7% , 6% and 6% of our net revenues in 2012, 2011 and 2010, respectively)
WWE.com
     WWE utilizes the Internet to promote our brands, create a community experience among our fans, market and distribute our online content and digital products and sell online advertising. Our primary website, WWE.com, attracted an average of 12.4 million monthly unique visitors worldwide during 2012. These visitors viewed an average of more than 352 million pages and approximately 27.8 million video streams per month. WWE wallpapers, ringtones, voicetones and videos are available through our mobile partnerships.
WWE currently has regional websites spanning 23 countries worldwide, allowing fans to experience WWE in their native language with a concentration on local events and shows. Some of the countries in which we have regional websites include China, France, Germany, India, Japan, Poland, Portugal, Spain and Russia. Local sales agencies sell advertising on WWE.com in more than nine countries.

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     WWE currently streams its video content on Hulu.com, YouTube.com, and other select video portals. The wide range of content includes full length episodes of SmackDown , NXT and WWE Superstars .
     WWE.com net revenues were $19.7 million , $12.5 million and $14.9 million, representing 4% , 3% and 3% of total net revenues in 2012, 2011 and 2010, respectively.
WWEShop
     WWEShop is our e-commerce storefront. WWEShop processed approximately 307,000 orders during 2012 as compared to 330,000 in 2011.
     WWEShop net revenues were $14.8 million , $15.6 million and $14.0 million, representing 3% of total net revenues in 2012, 2011 and 2010, respectively.
WWE Studios
(represents 2% , 4% and 4% of our net revenues in 2012, 2011 and 2010, respectively)
     Established in 2002 and re-branded in 2008, WWE Studios creates a diversified mix of filmed entertainment for the WWE fan base, as well as broader audiences, by means of strategic production, distribution and acquisition partnerships. WWE movies frequently cast well-known actors and actresses in lead roles supported by WWE Superstars, such as John Cena and Triple H.
     WWE Studios released four feature films: See No Evil , The Marine , The Condemned , and 12 Rounds and two direct-to-DVD films, Behind Enemy Lines and The Marine 2 , by utilizing third-party distribution partners (“Licensed films”). Beginning in 2010, WWE Studios started self-distributing films, with the releases of Legendary and Knucklehead . During 2011, WWE Studios released four films under this self-distribution model; The Chaperone , That’s What I Am , Inside Out and The Reunion . In 2012, WWE Studios released the final two films under this self-distribution model, Bending the Rules and Barricade. In addition, WWE Studios released, The Day , an acquisition from the 2011 Toronto International Film Festival starring Shawn Ashmore and Dominic Monaghan; and re-issued No Holds Barred the 1989 film starring Hulk Hogan.
WWE Studios recently co-produced and co-financed two wide-release theatrical feature films; Dead Man Down with IM Global starring Colin Farrell and featuring WWE Superstar Wade Barrett in a supporting role; and The Call with Troika Pictures starring Halle Berry with WWE Superstar David Otunga in a supporting role. In addition, WWE Studios recently joined with 20 th Century Fox to co-produce and co-finance two direct-to-DVD installments of previous franchises; The Marine 3: Homefront starring WWE Superstar The Miz, and 12 Rounds 2: Reloaded starring WWE Superstar Randy Orton. These film projects, as well as No One Lives which was co-produced with Pathe Pictures and stars Luke Evans and WWE Superstar Brodus Clay, will be released during 2013.
     With its strong WWE fan base and its content creation and distribution partners, WWE Studios continues to build its brand recognition and increase its reach on all platforms. WWE Studios’ movies can be seen in theatres, or are available for purchase or rental through major retail and distribution channels including Walmart, Netflix and DirecTV.
     WWE Studios net revenues were $7.9 million , $20.9 million and $19.6 million, representing 2% , 4% and 4% of total net revenues in 2012, 2011 and 2010, respectively.
     We have substantial capitalized film costs. The accounting for our film business in accordance with generally accepted accounting principles entails significant judgment used to develop estimates of expected future revenues from films. If expected revenue for one or more of our films does not materialize because audience demand does not meet expectations, our estimated revenues may not be sufficient to recoup our investment in the film. If actual revenues are lower than our estimated revenues or if costs are higher than expected, or if other conditions indicate our film assets may not be recoverable, we calculate the estimated fair value of the film. If the unamortized cost of the film is greater than the estimated fair value, we are required to record an impairment charge and write down the capitalized costs of the film to the estimated fair value. During the years ended December 31, 2012, and 2011, we recorded aggregate impairment charges of $1.2 million and $23.4 million, respectively related to several

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of our feature films. No impairment charge was recorded during 2010. See Note 7 to the Consolidated Financial Statements included in this report for further discussion.
International
Revenues generated outside of North America across all our business segments were $118.1 million for 2012, $133.4 million for 2011 and $135.3 million for 2010. Revenues generated from international sources accounted for 24% of total revenues generated in 2012, 28% in 2011 and 28% in 2010. Revenues generated in the United Kingdom, our largest international market, were $34.0 million , $33.2 million and $33.9 million for 2012, 2011 and 2010, respectively. The Company had approximately $0.1 million in property and equipment located outside the United States as of December 31, 2012.
See Note 17 to the Consolidated Financial Statements included in this report for additional information by segment and by geographic area.
Creative Development and Production
     Headed by our Chairman and Chief Executive Officer, Vincent K. McMahon, our creative team develops compelling and complex characters and weaves them into dynamic storylines that combine physical and emotional elements. Storylines are usually played out in the ring and unfold on our weekly television shows, and culminate in our monthly pay-per-view events. We voluntarily designate the suitability of each of our television shows using standard industry ratings, and all of our programming carries a PG rating.
     Our success is due primarily to the continuing popularity of our Superstars and Divas. We currently have approximately 135 Superstars and Divas under exclusive contracts, ranging from multi-year guaranteed contracts with established Superstars to developmental contracts with our Superstars in training. Our Superstars and Divas are highly trained and motivated independent contractors, whose compensation is tied to the revenue that they help generate. We own the rights to substantially all of our characters and exclusively license the rights we do not own through agreements with our Superstars and Divas. We continually seek to identify, recruit and develop additional talent for our business.
Competition
     While we believe that we have a loyal fan base, the entertainment industry is highly competitive and subject to fluctuations in popularity, which are not easy to predict. For our live, television, pay-per-view and movie audiences, we face competition from professional and college sports as well as from other forms of live, filmed and televised entertainment and other leisure activities. We compete with entertainment companies, professional and college sports leagues and other makers of branded apparel and merchandise for the sale of our branded merchandise. As we continue to expand into the highly competitive digital media market we face increased competition from websites offering paid and free web-based and wireless content. Many companies with whom we compete have greater financial resources than we do.
Trademarks and Copyrights
Intellectual property is material to all aspects of our operations, and we expend substantial cost and effort in an attempt to maintain and protect our intellectual property and to maintain compliance vis-à-vis other parties’ intellectual property. We have a large portfolio of registered and unregistered trademarks and service marks worldwide and maintain a large catalog of copyrighted works, including copyrights in our television programming, music, photographs, books, magazines and apparel art. A principal focus of our efforts is to protect the intellectual property relating to our originally created characters portrayed by our performers, which encompasses images, likenesses, names and other identifying indicia of these characters. We also own a large number of internet website domain names and operate a network of developed, content-based sites, which facilitate and contribute to the exploitation of our intellectual property worldwide.
     We vigorously seek to enforce our intellectual property rights by, among other things, searching the internet to ascertain unauthorized use of our intellectual property, seizing goods that feature unauthorized use of our intellectual property and seeking restraining orders and/or damages in court against individuals or entities infringing our intellectual property rights. Our failure to curtail piracy, infringement or other unauthorized use of our intellectual property rights effectively, or our infringement of others’ intellectual property rights, could adversely affect our operating results.

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Financial Information about Segments
     See Note 17 to Notes to Consolidated Financial Statements, which is included elsewhere in this Form 10-K, for financial information about each of our segments.
Employees
As of February 2013, we had approximately 721 employees. This headcount excludes our Superstars, who are independent contractors. Our in-house production staff is supplemented with contract personnel for our television production. We believe that our relationships with our employees are good. None of our employees are represented by a union.
Regulation
Live Events
     In various states in the United States and some foreign jurisdictions, athletic commissions and other applicable regulatory agencies require us to obtain licenses for promoters, medical clearances and/or other permits or licenses for performers and/or permits for events in order for us to promote and conduct our live events. If we fail to comply with the regulations of a particular jurisdiction, we may be prohibited from promoting and conducting our live events in that jurisdiction. The inability to present our live events over an extended period of time or in a number of jurisdictions could lead to a decline in the various revenue streams generated from our live events, which could adversely affect our operating results.
Television Programming
     The production of television programming by independent producers is not directly regulated by the federal or state governments, but the marketplace for television programming in the United States and internationally is substantially affected by government regulations applicable to, as well as social and political influences on, television stations, television networks and cable and satellite television systems and channels. We voluntarily designate the suitability of each of our television shows using standard industry ratings, and all of our programming carries a PG rating. Changes in governmental policy and private-sector perceptions could further restrict our program content and adversely affect our levels of viewership and operating results.
Available Information
     Copies of our Annual Reports on Form 10-K, Quarterly Reports on Form 10-Q, Current Reports on Form 8-K, and any amendments to those reports, are available free of charge on our website at http://corporate.wwe.com as soon as reasonably practicable after such reports are filed with or furnished to the Securities and Exchange Commission (“SEC”). Our reports are also available free of charge on the SEC’s website, http://www.sec.gov. The public may read and copy any materials filed by the Company with the SEC at the SEC’s Public Reference Room at 100 F Street, NE, Washington, DC 20549. The public may obtain information on the operation of the Public Reference Room by calling the SEC at 1-800-SEC-0330. None of the information on any of our websites is part of this Annual Report on Form 10-K. Our Corporate Governance Guidelines, Code of Business Conduct and charters of our Audit, Compensation and our Governance and Nominating Committees are also available on our website. A copy of any of these documents will be mailed to any stockholder without charge upon request to us at 1241 East Main Street, Stamford, CT 06902, Attn: Investor Relations Department.

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Item 1A. Risk Factors
      There are inherent risks and uncertainties associated with our business that could adversely affect our operating performance and financial condition. Set forth below are descriptions of those risks and uncertainties that we currently believe to be material, but the risks and uncertainties described below are not the only risks and uncertainties that could affect our business. See the discussion under “Cautionary Statement for Purposes of the ‘Safe Harbor’ Provisions of the Private Securities Litigation Reform Act of 1995” in Item 7, Management’s Discussion and Analysis of Financial Condition and Results of Operations, in this Annual Report on Form 10-K.
      The Company has begun and anticipates that it will continue to increase content production for distribution on various platforms, including the potential creation of a WWE network and these efforts could have a material adverse effect on our operating results.
      The Company has invested significant capital and operating expenses to develop sufficient infrastructure and programming, and anticipates that it will continue to incur such expenses in the future. The failure to enter into distribution agreements for this content and to realize revenues sufficient to cover such expenses could have a material adverse effect on our operating results.
      Our failure to maintain or renew key agreements could adversely affect our ability to distribute television and pay-per-view programming which could adversely affect our operating results.
      Our television programming is distributed by broadcast and cable networks, and our pay-per-view programming is distributed by pay-per-view providers. Because our revenues are generated, directly and indirectly, from this distribution of our programming, any failure to maintain or renew arrangements with distributors, the failure of distributors to continue to provide services to us or the failure to enter into new distribution opportunities could adversely affect our operating results. We regularly engage in negotiations relating to substantial agreements covering the distribution of our television programming by carriers located in the United States and abroad. Over the past several years we have expanded our relationship with NBC Universal and they currently distribute a majority of our domestic television programming.
      Our failure to continue to develop creative and entertaining programs and events would likely lead to a decline in the popularity of our brand of entertainment and could adversely affect our operating results.
      The creation, marketing and distribution of our live and televised entertainment, including our pay-per-view events, as well as additional derivative programming, is at the core of our business. The production of compelling live and televised content is critical to our ability to generate revenues across our media platforms and product outlets. Our failure to continue to create popular live events and televised programming would likely lead to a decline in our television ratings and attendance at our live events, which would adversely affect our operating results.
      Our failure to retain or continue to recruit key performers could lead to a decline in the appeal of our storylines and the popularity of our brand of entertainment, which could adversely affect our operating results.
      Our success depends, in large part, upon our ability to recruit, train and retain athletic performers who have the physical presence, acting ability and charisma to portray characters in our live events and televised programming. We cannot guarantee that we will be able to continue to identify, train and retain these performers in the future. Additionally, we cannot guarantee that we will be able to retain our current performers during the terms of their contracts or when their contracts expire. Our failure to attract and retain key performers, an increase in the costs required to attract and retain such performers, or a serious or untimely injury to, or the death of, or unexpected or premature loss or retirement for any reason of, any of our key performers could lead to a decline in the appeal of our storylines and the popularity of our brand of entertainment, which could adversely affect our operating results.

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      The unexpected loss of the services of Vincent K. McMahon could adversely affect our ability to create popular characters and creative storylines or could otherwise adversely affect our operating results.
      In addition to serving as Chairman of our Board of Directors and Chief Executive Officer, Mr. McMahon leads the creative team that develops the storylines and the characters for our televised programming and live events. Mr. McMahon, from time to time, has also been an important member of our cast of performers. The loss of Mr. McMahon due to unexpected retirement, disability, death or other unexpected termination for any reason could have a material adverse effect on our ability to create popular characters and creative storylines or could otherwise adversely affect our operating results.
      A decline in general economic conditions or disruption of financial markets may, among other things, reduce the discretionary income of consumers or erode advertising markets, which could adversely affect our business.
      Our operations are affected by general economic conditions, which affect consumers’ disposable income. The demand for entertainment and leisure activities tends to be highly sensitive to the level of consumers’ disposable income. Declines in general economic conditions could reduce the level of discretionary income that our fans and potential fans have to spend on our live and televised entertainment and consumer products, which could adversely affect our revenues. Volatility and disruption of financial markets could limit our clients’, licensees’ and distributors’ ability to obtain adequate financing to maintain operations and result in a decrease in sales volume that could have a negative impact on our business, financial condition and results of operations. Our television partners derive revenues from the sale of advertising. We also sell advertising directly on our website and in our magazines and, depending upon the distribution methods used to monetize additional content, we may have additional advertising to sell. Softness in the advertising markets, due to a weak economic environment or otherwise, could adversely affect our revenues or the financial viability of our distributors.
      Our accounts receivable represent a significant portion of our current assets and relate principally to a limited number of distributors and licensees, increasing our exposure to bad debts and could potentially have a material adverse affect on our results of operations.
A substantial portion of our accounts receivable are from distributors of our pay-per-view, television, home video and magazine products and licensees who produce consumer products containing our intellectual trademarks. The concentration of our accounts receivable across a limited number of distributors subjects us to individual credit risk with respect to such parties. Additionally, adverse changes in general economic conditions and/or contraction in global credit markets could precipitate liquidity problems among our debtors, including our key distributors and/or licensees. This could increase our exposure to losses from bad debts and have a material adverse effect on our business, financial condition and results of operations.
On December 19, 2012, our former video game licensee THQ declared bankruptcy. As a result, the Company reserved $1.7 million as bad debt for amounts that were due the Company from THQ at December 31, 2012. The amounts reserved primarily related to sponsorship agreements and various services WWE provided to THQ in support of the release of WWE '13 .
A s a result of THQ's bankruptcy, the Company will not be able to collect and recognize a portion of anticipated royalties due in the first quarter of approximately $4.0 million to $5.0 million, and does not believe that this loss will have a material adverse effect on the Company's business, financial condition or results of operations.
      A decline in the popularity of our brand of sports entertainment, including as a result of changes in the social and political climate, could adversely affect our business.
      Our operations are affected by consumer tastes and entertainment trends, which are unpredictable and subject to change and may be affected by changes in the social and political climate. Our programming is created to evoke a passionate response from our fans. Changes in our fans’ tastes or a material change in the perceptions of our business partners, including our distributors and licensees, whether as a result of the social and political climate or otherwise, could adversely affect our operating results.

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      Changes in the regulatory atmosphere and related private sector initiatives could adversely affect our business.
      While the production of television programming by independent producers is not directly regulated by the federal or state governments in the United States, the marketplace for television programming in the United States is affected significantly by government regulations applicable to, as well as social and political influences on, television stations, television networks and cable and satellite television systems and channels. We voluntarily designate the suitability of each of our television shows using standard industry ratings, and all of our programming currently has a PG rating. Domestic and foreign governmental and private-sector initiatives relating to the content of media programming are announced from time to time. Any failure by us to meet these governmental policies and private-sector expectations could restrict our program content and adversely affect our levels of viewership and operating results.
      The markets in which we operate are highly competitive, rapidly changing and increasingly fragmented, and we may not be able to compete effectively, especially against competitors with greater financial resources or marketplace presence, which could adversely affect our operating results.
      For our live, television and pay-per-view audiences, we face competition from professional and college sports, as well as from other forms of live and televised entertainment and other leisure activities in a rapidly changing and increasingly fragmented marketplace. The manner in which audio/video content is distributed and viewed is constantly changing. While we attempt to distribute our content across all platforms, our failure to continue to do so effectively (including, for example only, our emphasizing a distribution platform that in time lessens in importance or becomes obsolete or our loss of, or other inability to procure, carriage on an important platform) could adversely affect our operating results. For the sale of our consumer products, we compete with entertainment companies, professional and college sports leagues and other makers of branded apparel and merchandise. Many of the companies with whom we compete have greater financial resources than we do.
      Our failure to compete effectively could result in a significant loss of viewers, venues, distribution channels or performers and fewer entertainment and advertising dollars spent on our form of sports entertainment, any of which could adversely affect our operating results.
      We face uncertainties associated with international markets, which could adversely affect our operating results and impair our business strategy.
       Cultural norms vary in the markets in which we operate and our products' conformance to the local norms could affect our sales, viewership and success in the markets. Our production of live events overseas subjects us to the risks involved in foreign travel and local regulations, including regulations requiring us to obtain visas for our performers. In addition, these live events and the licensing of our television and consumer products in international markets expose us to some degree of currency risk. International operations may be subject to political instability inherent in varying degrees in those markets. These risks could adversely affect our operating results and impair our ability to pursue our business strategy as it relates to international markets.
      We may be prohibited from promoting and conducting our live events if we do not comply with applicable regulations, which could lead to a decline in the various revenue streams generated from our live events, which could adversely affect our operating results.
     In the United States and some foreign jurisdictions, athletic commissions and other applicable regulatory agencies require us to obtain licenses for promoters, medical clearances and/or other permits or licenses for performers and/or permits for events in order for us to promote and conduct our live events. In the event that we fail to comply with the regulations of a particular jurisdiction, we may be prohibited from promoting and conducting our live events in that jurisdiction. The inability to present our live events over an extended period of time or in a number of jurisdictions could lead to a decline in the various revenue streams generated from our live events, which could adversely affect our operating results.
      Because we depend upon our intellectual property rights, our inability to protect those rights, or our infringement of others’ intellectual property rights, could adversely affect our business.
      Our inability to protect our large portfolio of trademarks, service marks, copyrighted material and characters, trade names and other intellectual property rights from piracy, counterfeiting or other unauthorized use could negatively affect our business.

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Intellectual property is material to all aspects of our operations, and we expend substantial cost and effort in an attempt to maintain and protect our intellectual property and to maintain compliance vis-à-vis other parties’ intellectual property. We have a large portfolio of registered and unregistered trademarks and service marks worldwide and maintain a large catalog of copyrighted works, including copyrights to our television programming, music, photographs, books, magazines and apparel art. A principal focus of our efforts is to protect the intellectual property relating to our originally created characters portrayed by our performers, which encompasses images, likenesses, names and other identifying indicia of these characters. We also own a large number of Internet website domain names and operate a network of developed, content-based sites, which facilitate and contribute to the exploitation of our intellectual property worldwide.
      Our failure to curtail piracy, infringement or other unauthorized use of our intellectual property rights effectively, or our infringement of others’ intellectual property rights, could adversely affect our operating results.
      We could incur substantial liabilities if litigation is resolved unfavorably.
     In the ordinary course of business we become subject to various complaints and litigation matters. The outcome of litigation is inherently difficult to assess and quantify, and the defense against such claims or actions can be costly. Any adverse judgment significantly in excess of our insurance coverage could adversely affect our financial condition or results of operations.
      We could incur substantial liability in the event of accidents or injuries occurring during our physically demanding events.
      We hold numerous live events each year. This schedule exposes our performers and our employees who are involved in the production of those events to the risk of travel and performance-related accidents, the consequences of which may not be fully covered by insurance. The physical nature of our events exposes our performers to the risk of serious injury or death. Although our performers, as independent contractors, are responsible for maintaining their own health, disability and life insurance, we self-insure medical costs for our performers for injuries that they incur while performing. We also self-insure a substantial portion of any other liability that we could incur relating to such injuries. Liability to us resulting from any death or serious injury sustained by one of our performers while performing, to the extent not covered by our insurance, could adversely affect our business, financial condition and operating results.
      Our live events entail other risks inherent in public live events, which could lead to disruptions to our business as well as liability to other parties, any of which could adversely affect our financial condition or results of operations.
      We hold numerous live events each year, both domestically and internationally. Certain risks are inherent in large events of this type as well as the travel to and from them. Although we believe we take appropriate safety and financial precautions in connection with our events, possible difficulties could occur including air and land travel interruption or accidents, the spread of illness, injuries resulting from building problems or other equipment malfunction, violence, local labor strikes and other "force majeure" type events. These issues could result in canceled events and other disruptions to our business as well as liability to other parties, any of which could adversely affect our financial condition or results of operations.
      We continue to face certain risks relating to our feature film business, which could result in higher production costs and asset impairment charges, which could adversely affect our financial condition or our results of operations.
      We have substantial capitalized film costs. The accounting for our film business in accordance with generally accepted accounting principles entails significant judgment used to develop estimates of expected future revenues from films. If expected revenue for one or more of our films does not materialize because audience demand does not meet expectations, our estimated revenues may not be sufficient to recoup our investment in the film. If actual revenues are lower than our estimated revenues or if costs are higher than expected, we may be required to record an impairment charge and write down the capitalized costs of the film. No assurance can be given that we will not record additional impairment charges in future periods. In addition capitalized film costs are reflected net of certain production tax incentives granted by various governmental authorities. Our ability to realize these credits may be limited by changes in the legislation governing the incentives and/or the economic environment. The inability to realize these credits would have the effect of increasing our overall production costs.

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We could face a variety of risks if we expand into new and complementary business and make certain investments.
      We have entered into new or complementary businesses in the past and may do so again in the future, including the potential creation of a WWE Network. In addition, we regularly review acquisitions and investments and in 2012 made an investment in an early stage business in the amount of $5.0 million. Risks of expansion may include, among other risks: potential diversion of management’s attention and other resources, including available cash, from our existing businesses; unanticipated liabilities or contingencies; reduced earnings due to increased amortization, impairment charges and other costs; competition from other companies with more experience in such businesses; and possible additional regulatory requirements and compliance costs which could affect our business, financial condition and operating results.
      We face various risks relating to our computer systems and online operations, which could have a negative impact on our financial condition or our results of operations.
            The Company faces the risk of a security breach or disruption, whether through external cyber intrusion or from persons with access to systems inside our organization. Although the Company makes significant efforts to maintain the security of its computer systems, and it has implemented various measures to manage the risk of a security breach or disruption, there can be no assurance that these security efforts and measures will be effective or that attempted security breaches or disruptions would not be successful or damaging or that the Company would be promptly aware of them. The Company and certain of its third party service providers receive personal information through web services, and in many instances this information is subject to the Company's privacy policies.  Personal information received by our service providers includes credit card information in certain instances, most notably WWEShop, the Company's internet retail operations. The Company expends significant effort to ensure compliance with its privacy policy and to ensure that our service providers safeguard credit card information including contractually requiring those providers to remain compliant with applicable PCI Data Security Standards. However, a significant security breach or other disruption involving the Company's computer systems could: disrupt the proper functioning of these systems and therefore the Company's operations; result in the unauthorized access to, and destruction, loss, theft, misappropriation or release of proprietary, confidential, sensitive or otherwise valuable information; require significant management attention and resources to remedy the damages that could result; subject the Company to litigation; or damage its reputation, any or all of which could have a negative impact on its financial condition or results of operations.
      Through his beneficial ownership of a substantial majority of our Class B common stock, Mr. McMahon can exercise control over our affairs, and his interests may conflict with the holders of our Class A common stock.
      We have Class A common stock and Class B common stock. The holders of Class A common stock generally have rights identical to holders of Class B common stock, except that holders of Class A common stock are entitled to one vote per share, and holders of Class B common stock are entitled to ten votes per share. Holders of both classes of common stock generally will vote together as a single class on all matters presented to stockholders for their vote or approval, except as otherwise required by applicable Delaware law.
      A substantial majority of the issued and outstanding shares of Class B common stock is owned beneficially by Vincent K. McMahon. Mr. McMahon controls approximately 83% of the voting power of the issued and outstanding shares of our common stock. Through his beneficial ownership of a substantial majority of our Class B common stock, Mr. McMahon effectively can exercise control over our affairs, and his interest could conflict with the holders of our Class A common stock. In addition, the voting power of Mr. McMahon through his ownership of our Class B common stock could discourage others from initiating potential mergers, takeovers or other change of control transactions. As a result, the market price of our Class A common stock could decline.
      To the extent the Company’s dividend distributions represent a return of capital for tax purposes, shareholders will recognize an increased capital gain upon a subsequent sale of the Company’s Common Stock.
      The Company’s aggregate dividend distributions paid in 2012 were in excess of its current and accumulated earnings and profits calculated under applicable Internal Revenue Code (“IRC”) provisions. Under the IRC, distributions in excess of both the Company’s current earnings and profits and the Company’s accumulated earnings and profits constitute a return of capital and reduce the stockholder’s adjusted tax basis in its Common Stock. If a stockholder’s adjusted basis in its Common Stock is reduced to zero, these excess distributions thereafter constitute a capital gain to the stockholder.

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      Our dividend is significant and is affected by a number of factors.
      Our Board of Directors regularly evaluates the Company’s Common Stock dividend policy and determines the dividend rate each quarter. The level of dividends will continue to be influenced by many factors, including, among other things, our liquidity and historical and projected cash flow, our strategic plan (including alternative uses of capital), our financial results and condition, contractual and legal restrictions on the payment of dividends (including under our revolving credit facility), general economic and competitive conditions and such other factors as our Board of Directors may consider relevant from time to time. We cannot assure our stockholders that dividends will be paid in the future, or that, if paid, dividends will be at the same amount or with the same frequency as in the past. Any reduction in our dividend payments could have a negative effect on our stock price.
      A substantial number of shares are eligible for sale by Mr. McMahon and members of his family or trusts established for their benefit, and the sale of those shares could lower our stock price.
      All of the issued and outstanding shares of Class B common stock are held by Vincent McMahon and other members of the McMahon family and trusts set up for these family members. Sales of substantial amounts of these shares, or the perception that such sales could occur, may lower the prevailing market price of our Class A common stock. If any sales or transfers of Class B common stock were to occur to persons outside of the McMahon family, the shares would automatically convert into Class A common stock.
      Our Class A common stock has a relatively small public "float."
      Historically, as a result of our relatively small public float, our Class A common stock has been less liquid than the common stock of companies with broader public ownership, and the trading prices for our Class A common stock have been more volatile than generally may be the case for more widely-held common stock. Among other things, trading of a relatively small volume of our Class A common stock may have a greater impact on the trading price of our Class A common stock than would be the case if our public float were larger.
Item 1B. Unresolved Staff Comments
     None.
Item 2. Properties
      We have executive offices, television and music recording studios, post-production operations and warehouses at locations in or near Stamford, Connecticut. We also have sales offices in New York, Los Angeles, Atlanta and Chicago and have international offices in London, Tokyo, Shanghai, Istanbul and Mumbai. We own two of the buildings in which our executive and administrative offices, our television and music recording studios and our production operations are located. We lease space for our sales offices, WWE Studios office and other facilities.
      In order to allow for future growth, starting in 2011, we began expanding our content production facilities. We leased additional space in Norwalk and Stamford, Connecticut and commenced construction on owned facilities to accommodate the expansion.

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Our principal properties consist of the following:

										
 	 	 	 		 	 	 		
Facility	 	Location	 	Square Feet	 	Owned/Leased	 	Expiration Date of Lease	
Corporate offices	 	Stamford, CT	 	114,300		 	Owned	 	—	
Warehouse space	 	Norwalk, CT	 	66,000		 	Leased	 	November 2016	
Corporate offices and production facilities	 	Stamford, CT	 	37,000		 	Leased	 	Various through January 2015	
Production facility	 	Stamford, CT	 	90,000		 	Owned	 	—	
Studio space	 	Stamford, CT	 	8,000		 	Leased	 	Various through November 2015	
WWE Studios office	 	Los Angeles, CA	 	19,000		 	Leased	 	April 2020	
Sales offices	 	Various	 	25,000		 	Leased	 	Various through October 2015	
Warehouse space	 	Stamford, CT	 	5,600		 	Leased	 	May, 2015	
All of the facilities listed above are utilized in our Live and Televised Entertainment, Consumer Products and Digital Media segments, with the exception of the WWE Studios office in Los Angeles, which focuses on our WWE Studios segment.
Item 3. Legal Proceedings
We are involved in several suits and claims that we consider to be in the ordinary course of our business. By its nature, the outcome of litigation is not known but the Company does not currently expect its pending litigation to have a material adverse effect on our financial condition, results of operations or liquidity. We may from time to time become a party to other legal proceedings.
Item 4. Mine Safety Disclosures
      Not Applicable

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PART II
Item 5. Market for Registrant’s Common Equity, Related Stockholder Matters and Issuer Purchases of Equity Securities
     Our Class A common stock trades on the New York Stock Exchange, under the symbol "WWE".
     The following table sets forth the high and the low sale prices per share of our Class A common stock as reported by the New York Stock Exchange and the dividends paid per share of Class A and Class B common stock for the periods indicated:
Fiscal Year 2012

																					
 	 	Quarter Ended	 	 	
 	 	March 31	 	June 30	 	September 30	 	December 31	 	Full Year	
Class A common stock price per share:	 	 	 	 	 	 	 	 	 	 	
High	 	$	9.95		 	$	9.04		 	$	8.96		 	$	8.88		 	$	9.95		
Low	 	$	8.67		 	$	7.44		 	$	7.54		 	$	7.50		 	$	7.44		
Class A dividends paid per share	 	$	0.12		 	$	0.12		 	$	0.12		 	$	0.12		 	$	0.48		
Class B dividends paid per share	 	$	0.12		 	$	0.12		 	$	0.12		 	$	0.12		 	$	0.48		

Fiscal Year 2011

																					
 	 	Quarter Ended	 	 	
 	 	March 31	 	June 30	 	September 30	 	December 31	 	Full Year	
Class A common stock price per share:	 	 	 	 	 	 	 	 	 	 	
High	 	$	14.39		 	$	12.93		 	$	10.33		 	$	10.80		 	$	14.39		
Low	 	$	11.50		 	$	8.88		 	$	8.67		 	$	8.70		 	$	8.67		
Class A dividends paid per share	 	$	0.36		 	$	0.12		 	$	0.12		 	$	0.12		 	$	0.72		
Class B dividends paid per share	 	$	0.24		 	$	0.12		 	$	0.12		 	$	0.12		 	$	0.60		

     There were 8,980 holders of record of Class A common stock and five holders of record of Class B common stock on February 27, 2013. Vincent K. McMahon, Chairman of the Board of Directors and Chief Executive Officer, controls approximately 83% of the voting power of the issued and outstanding shares of our common stock. Through the beneficial ownership of a substantial majority of our Class B common stock, Mr. McMahon can effectively exercise control over our affairs.
Our Class B common stock is fully convertible into Class A common stock, on a one for one basis, at any time at the option of the holder. The two classes are entitled to equal per share dividends and distributions and vote together as a class with each share of Class B entitled to ten votes and each share of Class A entitled to one vote, except when separate class voting is required by applicable law. If, at any time, any shares of Class B common stock are beneficially owned by any person other than Vincent McMahon, Linda McMahon, any descendant of either of them, any entity which is wholly owned and is controlled by any combination of such persons or any trust, all the beneficiaries of which are any combination of such persons, each of those shares will automatically convert into shares of Class A common stock.
From February 2008 until April 2011, the Board of Directors authorized quarterly cash dividends of $0.36 per share on all Class A common shares. The quarterly dividend on all Class A and Class B shares held by members of the McMahon family and their respective trusts remained at $0.24 per share for a period of three years due to a waiver received from the McMahon family. This waiver expired after the declaration of the March 2011 dividend. Beginning with the second quarter of 2011 dividend payment, the Company has paid quarterly dividends of $0.12 per share on all Class A and Class B shares.

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     Our Board of Directors regularly evaluates the Company’s Common Stock dividend policy and determines the dividend rate each quarter. The level of dividends will continue to be influenced by many factors, including, among other things, our liquidity and historical and projected cash flow, our strategic plan (including alternative uses of capital), our financial results and condition, contractual and legal restrictions on the payment of dividends (including under our revolving credit facility), general economic and competitive conditions and such other factors as our Board of Directors may consider relevant from time to time. We cannot assure our stockholders that dividends will be paid in the future, or that, if paid, dividends will be at the same amount or with the same frequency as in the past. Any reduction in our dividend payments could have a negative effect on our stock price.
In 2011, the Company entered into a $200 million revolving credit facility. The revolving credit facility restricts our ability to pay dividends if a default or event of default has occurred and is continuing thereunder, if our consolidated leverage ratio (as calculated under the revolving credit facility) exceeds 2.5:1.0 or if our consolidated fixed charge coverage ratio (as calculated under the revolving credit facility) does not exceed 1.25:1.0. As of December 31, 2012, we are in compliance with the provisions of the revolving credit facility and are not restricted from paying dividends to our stockholders.
Cumulative Total Return Chart
Set forth below is a line graph comparing, for the period commencing December 31, 2007 and ended December 31, 2012, the cumulative total return on our Class A common stock compared to the cumulative total return of the Russell 2000 Index and S&P Movies and Entertainment Index, a published industry index. The graph assumes the investment of $100 at the close of trading as of December 31, 2007 in our Class A common stock, the Russell 2000 Index and the S&P Movies and Entertainment Index and the reinvestment of all dividends.

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Item 6. Selected Financial Data
The following selected consolidated financial data has been derived from our consolidated financial statements. You should read the selected financial data in conjunction with our consolidated financial statements and related notes and the information set forth under “Management’s Discussion and Analysis of Financial Condition and Results of Operations” contained elsewhere in this report.
Financial Highlights: (in millions)

																					
 	 	For the year ended December 31,     	
 	 	2012 (1)	 	2011 (2)	 	2010	 	2009 (3)	 	2008	
Net revenues	 	$	484.0		 	$	483.9		 	$	477.7		 	$	475.2		 	$	526.5		
Operating income	 	$	43.2		 	$	37.0		 	$	82.3		 	$	77.1		 	$	70.3		
Net income	 	$	31.4		 	$	24.8		 	$	53.5		 	$	50.3		 	$	45.4		
Earnings per share, basic	 	$	0.42		 	$	0.33		 	$	0.72		 	$	0.68		 	$	0.62		
Earnings per share, diluted	 	$	0.42		 	$	0.33		 	$	0.71		 	$	0.68		 	$	0.62		
Dividends paid per Class A share	 	$	0.48		 	$	0.72		 	$	1.44		 	$	1.44		 	$	1.44		
Dividends paid per Class B share	 	$	0.48		 	$	0.60		 	$	0.96		 	$	0.96		 	$	0.96		
 	 	As of December 31,	
 	 	2012	 	2011	 	2010	 	2009	 	2008	
Cash, cash equivalents and short-term investments	 	$	152.4		 	$	155.8		 	$	166.9		 	$	208.2		 	$	177.3		
Total assets	 	$	381.4		 	$	378.6		 	$	415.7		 	$	440.6		 	$	429.4		
Total debt	 	$	—		 	$	1.6		 	$	2.8		 	$	3.9		 	$	4.9		
Total stockholders’ equity	 	$	294.7		 	$	295.1		 	$	316.7		 	$	337.0		 	$	360.0		
____________________

(1)	Operating income includes $8.2 million of costs incurred associated with our emerging content and distribution efforts, including a potential network, offset by the impact of a $4.4 million tax benefit relating to previously unrecognized tax benefits.	
		
(2)	Operating income includes impairment charges on our feature films of $23.4 million (See Note 7 to the Consolidated Financial Statements) and $4.0 million associated with our emerging content and distribution efforts, including a potential network. Results for 2011 do not include amounts for management incentive compensation since the Company did not meet performance targets.	
		
(3)	Operating income includes a charge of $7.4 million relating to an allowance recorded against a receivable due from a former distribution partner.	

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Item 7. Management’s Discussion and Analysis of Financial Condition and Results of Operations
You should read the following discussion in conjunction with the audited consolidated financial statements and related notes included elsewhere in this report.
Background
     The following analysis outlines all material activities contained within each of our reportable segments.
Live and Televised Entertainment

•	Revenues consist principally of ticket sales to live events, sales of merchandise at these live events, television rights fees, integrated sponsorships fees, and fees for viewing our pay-per-view and video-on-demand programming.	
Consumer Products

•	Revenues consist principally of the direct sales of WWE produced home entertainment (DVD/Blue-ray), magazine publishing, and royalties or license fees related to various WWE themed products such as video games, toys and apparel.	
Digital Media

•	Revenues consist principally of advertising sales on our websites, rights fees received for digital content, sale of merchandise on our website through our WWEShop internet storefront and sales of various broadband and mobile content. 	
WWE Studios

•	Revenues consist of amounts earned from the distribution of filmed entertainment.	

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Results of Operations
Year Ended December 31, 2012 compared to Year Ended December 31, 2011
(dollars in millions)
Summary

												
Net Revenues	 	2012	 	2011	 	increase(decrease)	
Live and Televised Entertainment	 	$	353.8		 	$	340.0		 	4	 %	
Consumer Products	 	87.8		 	94.9		 	(7	)%	
Digital Media	 	34.5		 	28.1		 	23	 %	
WWE Studios	 	7.9		 	20.9		 	(62	)%	
Total	 	484.0		 	483.9		 	—	 %	
 	 	 	 	 	 	 	
Profit Contribution	 	 	 	 	 	 	
Live and Televised Entertainment	 	135.2		 	130.7		 	3	 %	
Consumer Products	 	53.8		 	56.1		 	(4	)%	
Digital Media	 	14.2		 	9.5		 	49	 %	
WWE Studios	 	(3.6	)	 	(27.6	)	 	87	 %	
Total	 	199.6		 	168.7		 	18	 %	
Profit contribution margin	 	41	%	 	35	%	 			
 	 	 	 	 	 	 	
Selling, general and administrative expenses	 	136.4		 	116.7		 	17	 %	
Depreciation and amortization	 	20.0		 	15.0		 	33	 %	
Operating income	 	43.2		 	37.0		 	17	 %	
 	 	 	 	 	 	 	
Investment income, net	 	2.2		 	2.1		 	5	 %	
Interest expense	 	(1.7	)	 	(0.6	)	 	183	 %	
Other expense, net	 	(1.0	)	 	(1.6	)	 	(38	)%	
Income before income taxes	 	42.7		 	36.9		 	16	 %	
Provision for income taxes	 	11.3		 	12.1		 	(7	)%	
Net income	 	$	31.4		 	$	24.8		 	27	 %	

The comparability of our results for 2012 was positively impacted by the recognition of approximately $4.4 million in previously unrecognized tax benefits. We also incurred $8.2 million in operating expenses associated with our emerging content and distribution efforts and recorded a $1.2 million impairment charge relating to our two feature films Bending the Rules and Barricade in 2012 compared to $4.0 million in operating expenses associated with our emerging content and distribution effort and $23.4 million in impairment charges for nine feature films in 2011. Additionally, 2012 results reflect the return to more normalized levels of management incentive compensation, which resulted in increased expense of $9.8 million before taxes in 2012 compared to 2011 .
     Our Live and Televised Entertainment segment revenues increased primarily due to the increased revenues in our pay-per-view and television rights business of 7% and 6% , respectively. Our Consumer Products segment experienced a 7% decline in revenues reflecting declines in our licensing business and magazine publishing business. Our Digital Media segment experienced a 23% increase in revenues, driven by incremental fees from new agreements entered into with YouTube and Hulu. Our WWE Studios segment reflected a $13.0 million decrease in revenue primarily due to the timing and number of film releases.

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Live and Televised Entertainment
The following chart provides performance results and key drivers for our Live and Televised Entertainment segment:

												
Revenues- Live and Televised Entertainment                                           (dollars in millions except where noted)	 	2012	 	2011	 	increase (decrease)	
Live events	 	$	103.7		 	$	104.7		 	(1	)%	
North America	 	$	72.1		 	64.9		 	11	 %	
International	 	$	31.6		 	39.8		 	(21	)%	
Total live event attendance	 	1,854,100		 	1,976,500		 	(6	)%	
Number of North American events	 	248		 	241		 	3	 %	
Average North American attendance	 	5,900		 	6,000		 	(2	)%	
Average North American ticket price (dollars)	 	$	45.39		 	$	42.11		 	8	 %	
Number of international events	 	66		 	80		 	(18	)%	
Average international attendance	 	6,000		 	6,700		 	(10	)%	
Average international ticket price (dollars)	 	$	74.15		 	$	68.74		 	8	 %	
Venue merchandise	 	$	18.8		 	$	18.3		 	3	 %	
Domestic per capita spending (dollars)	 	$	10.66		 	$	10.39		 	3	 %	
Pay-per-view	 	$	83.6		 	$	78.3		 	7	 %	
Number of pay-per-view events	 	12		 	13		 	(8	)%	
Number of buys of pay-per-views	 	4,023,000		 	3,842,100		 	5	 %	
Average revenue per buy (dollars)	 	$	20.60		 	$	19.94		 	3	 %	
       Domestic retail price WrestleMania  (dollars)	 	$	54.95		 	$	54.95		 	—	 %	
       Domestic retail price, excluding WrestleMania  (dollars)	 	$	44.95		 	$	44.95		 	—	 %	
Television rights fees	 	$	139.5		 	$	131.5		 	6	 %	
Domestic	 	$	88.9		 	$	80.3		 	11	 %	
International	 	$	50.6		 	$	51.2		 	(1	)%	
Other	 	$	8.2		 	$	7.2		 	14	 %	
Total	 	$	353.8		 	$	340.0		 	4.1	 %	
Ratings:	 	 	 	 	 	 	
       Average weekly household ratings for RAW	 	3.3		 	3.6		 	(8	)%	
       Average weekly household ratings for SmackDown  	 	2.1		 	1.9		 	11	 %	
       Average weekly household ratings for Main Event	 	0.8		 	N/A		 	 	
       Average weekly household ratings for Saturday Morning Slam	 	0.7		 	N/A		 	 	
 	 	 	 	 	 	 	
Profit Contribution-Live and Televised Entertainment                          (dollars in millions)	 	2012	 	2011	 	increase (decrease)	
Live events	 	$	29.2		 	$	28.7		 	2	 %	
Venue merchandise	 	7.8		 	8.1		 	(4	)%	
Pay per view	 	46.0		 	40.7		 	13	 %	
Television rights	 	57.3		 	55.9		 	3	 %	
Other	 	(5.1	)	 	(2.7	)	 	89	 %	
Total	 	$	135.2		 	$	130.7		 	3	 %	
Profit contribution margin	 	38	%	 	38	%	 	 	

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Live events revenues decreased $1.0 million in 2012 as compared to 2011 primarily due to seven fewer events held during 2012. Our international live events business decreased $8.2 million , primarily driven by fourteen fewer events held during 2012. Average attendance at our international events declined 10% to 6,000 attendees and international ticket prices increased by 8% in 2012 as compared to 2011. Our North American live events business increased by $7.2 million during 2012, primarily due to the strong performance of our annual WrestleMania event held during 2012 which generated $3.3 million more in ticket sales than the prior year event. Average ticket prices for our North America events increased by 8% to $45.39 . We also experienced an increase in event sponsorship revenues of $1.0 million. Cost of revenue for live events decreased by $1.5 million , primarily due to lower venue related expenses which was partially offset by additional sponsorship expenses. The live events profit contribution margin increased to 28% from 27% in 2011.
     Venue merchandise revenues increased $0.5 million in 2012 as compared to 2011. This increase is primarily due to a 3% increase in North America events held in 2012 as compared to 2011. Cost of revenue for venue merchandise increased $0.8 million from 2011, driven by increased costs of materials due to product mix. As a result, venue merchandise profit contribution margin decreased to 41% from 44% in 2011.
     Pay-per-view revenues increased $5.3 million from 2011, primarily due to a 5% increase in total buys and a 3% increase in average revenue per buy. The growth in buys for 2012 events was predominantly due to an increase in buys for our WrestleMania and SummerSlam events, which was partially offset by the elimination of one event in the current year. The increase in the average revenue per buy is attributable to incremental fees charged for viewing our events in high definition, which was implemented in 2008. Cost of revenues for pay-per-view remained flat from 2011, driven primarily by increases in talent expenses which was offset by lower production costs partially driven by the receipt of television production tax credits associated with a prior year event. The pay-per-view profit contribution margin increased to 55% from 52% in 2011.
     Television rights fees increased $8.0 million in 2012 compared to 2011. Domestically, television rights fees increased by $8.6 million , primarily due to incremental license fees from the production and distribution of new programs and contractual increases from our existing programs. An additional hour of our RAW program was licensed to USA Network and debuted in July 2012. Moreover, during 2012, we began production of two new original series, the WWE Main Event and Saturday Morning Slam , which air on ION Television Network and The CW Network, respectively. This was partially offset by the absence of rights fees from our WWE Superstars program, which moved to WWE.com in April 2011. Internationally, our television rights fees decreased by $0.6 million , primarily due to the expiration and non-renewal of our South Korea distribution agreement. Television rights cost of revenues increased by $6.6 million in 2012 due to higher direct costs for staff related expenses, including the reset of management incentive compensation as compared to 2011. As a result, television rights fee profit contribution margin decreased to 41% from 43% in 2011.

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Consumer Products
The following chart provides performance results and key drivers for our Consumer Products segment (dollars in millions):

												
Revenues-Consumer Products	 	2012	 	2011	 	increase (decrease)	
Licensing	 	$	46.3		 	$	54.4		 	(15	)%	
Home video	 	$	33.0		 	$	30.4		 	9	 %	
Gross units shipped	 	3,775,800		 	3,300,000		 	14	 %	
Magazine publishing	 	$	6.0		 	$	7.7		 	(22	)%	
Net units sold	 	2,003,500		 	2,344,800		 	(15	)%	
Other	 	$	2.5		 	$	2.4		 	4	 %	
Total	 	$	87.8		 	$	94.9		 	(7	)%	
 	 	 	 	 	 		
Profit Contribution-Consumer Products	 	2012	 	2011	 	increase (decrease)	
Licensing	 	$	36.0		 	$	40.3		 	(11	)%	
Home video	 	16.7		 	15.1		 	11	 %	
Magazine publishing	 	0.7		 	0.2		 	250	 %	
Other	 	0.4		 	0.5		 	(20	)%	
Total	 	$	53.8		 	$	56.1		 	(4	)%	
Profit contribution margin	 	61	%	 	59	%	 	 	
   Licensing revenues decreased $8.1 million in 2012 as compared 2011, as weaker performance in our video game category was offset in part by increases in our collectibles category. Our video game licensing revenues decreased $7.8 million in 2012, primarily due to one fewer release, WWE All Stars, which was originally released in March 2011 and was not refreshed in 2012. In addition, we experienced a 22% decline in unit shipments of our franchise video game release in 2012 compared to unit shipments of our comparable video game release in 2011. The decline in unit shipments of our annual franchise video game release was due to difficult trends in our international markets, broader industry challenges and a reduction in the number of gaming platforms that supported our franchise video game. Licensing cost of revenues decreased $3.8 million from 2011, primarily due to lower talent expense driven by the mix of products sold. The licensing profit contribution margin increased to 78% compared to 74% in 2011.
On December 19, 2012, our former video game licensee THQ declared bankruptcy. In February 2013, the Company and THQ reached an agreement to terminate its video game license, which agreement was approved by the U.S. Bankruptcy Court on February 19, 2013. In connection with this termination, the Company waived its rights to the pre-petition amounts due under its license agreement with THQ, and THQ agreed to transfer certain intellectual property rights and to pay post-petition royalties to WWE by March 31, 2013.
In connection with the THQ license termination, the Company will recognize approximately $8.0 million of revenue during the first quarter of 2013 relating to the unrecognized portion of an advance received when the Company entered into the license agreement with THQ in 2009. As a result of THQ's bankruptcy, the Company will not be able collect and recognize a portion of anticipated royalties due in the first quarter of approximately $4.0 million to $5.0 million, and does not believe that this loss will have a material adverse effect on the Company's business, financial condition or results of operations. Additionally, upon termination of the agreement with THQ, the Company entered into a multi-year agreement with Take-Two to be the Company's video game licensee. Take-Two will assume distribution of our existing catalog of videogames, as well as develop, publish and distribute new titles, effective with the release of the Company's annual franchise game WWE2K14 in late 2013.
     Magazine publishing revenues decreased $1.7 million in 2012 as compared to 2011, driven by weaker newsstand demand as a result of the continued overall decline in the magazine publishing industry. Net units sold decreased by 15% , partially due to a decline in the number of issues published. We published twelve issues of WWE Magazine , ten issues of WWE Kids magazine and three special issues in 2012 as compared to twelve, ten and six, respectively, in 2011. Magazine publishing cost of revenues

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decreased by $2.2 million , primarily as a result of a 29% decrease in unit production. Publishing profit contribution margin increased to 12% in 2012 from 3% in 2011.
     Home video revenues increased $2.6 million in 2012 as compared to 2011 primarily due to a 14% increase in units shipped and improved sell-through rates at retail, which were partially offset by a 15% decline in average sales price per unit. We released 35 titles in 2012 compared to 28 titles in 2011. Additionally, we experienced growth in international markets and digital sales of $0.6 million and $0.3 million, respectively. Home video cost of revenues increased by $1.0 million from 2011 due to higher costs associated with duplication. Home video profit contribution margin increased to 51% from 50% in 2011.
Digital Media
     The following chart provides performance results for our Digital Media segment (dollars in millions, except average revenues per order):

												
Revenues-Digital Media	 	2012	 	2011	 	increase (decrease)	
WWE.com	 	$	19.7		 	$	12.5		 	58	 %	
WWEShop	 	14.8		 	15.6		 	(5	)%	
Total	 	$	34.5		 	$	28.1		 	23	 %	
Average WWEShop revenues per order (dollars)	 	$	47.66		 	$	47.16		 	1	 %	
 	 	 	 	 	 	 	
Profit Contribution-Digital Media	 	2012	 	2011	 	increase (decrease)	
WWE.com	 	$	10.6		 	$	6.5		 	63	 %	
WWEShop	 	3.6		 	3.0		 	20	 %	
Total	 	$	14.2		 	$	9.5		 	49	 %	
Profit contribution margin	 	41	%	 	34	%	 	 	
  WWE.com revenues increased $7.2 million in 2012 as compared to 2011, primarily driven by new programming agreements with YouTube and Hulu. Additionally, advertising revenue increased $1.5 million from the prior year. WWE.com cost of revenues increased $3.1 million in 2012 due to increased expenses related to the production and distribution of this new content. WWE.com profit contribution margin increased to 54% from 52% in 2011.
     WWEShop revenues decreased $0.8 million in 2012 compared to 2011, as a 7% decrease in the number of orders processed was offset slightly by a 1% increase in average revenues per order. WWEShop cost of revenues decreased by $1.4 million in 2012, primarily due to decreased costs of material as a result of product mix. WWEShop profit contribution margin increased to 24% from 19% in 2011.

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WWE Studios
The following table provides detailed information on our WWE Studios’ segment (in millions):

																																						
 	 	 	 	 	 	Feature
Film
Production Assets-net as of Dec 31, 2012	 	 	 	 	 	For the Year Ended December 31,	
 	 	 	 	 	 		 	Inception to-date	 	Revenue	 	Profit (Loss)	
Title   	 	Release Date	 	Production Costs*	 		 	Revenue	 	Profit (Loss)	 	2012	 	2011	 	2012	 	2011	
Self - Distributed films	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Barricade	 	Sept 2012	 	$	4.0		 	$	0.8		 	$	0.8		 	$	(3.5	)	 	$	0.8		 	$ N/A		 	$	(1.3	)	 	$	(2.2	)	
No Holds Barred	 	July 2012	 	—		 	—		 	0.4		 	0.1		 	0.4		 	N/A		 	0.1		 	  N/A		
Bending the Rules	 	Mar 2012	 	5.5		 	$	0.8		 	0.9		 	(4.7	)	 	0.9		 	  N/A		 	(1.5	)	 	(3.2	)	
The Reunion	 	Oct 2011	 	6.9		 	1.7		 	2.1		 	(4.7	)	 	(0.3	)	 	2.4		 	(0.5	)	 	(4.2	)	
Inside Out	 	Sept 2011	 	5.1		 	1.3		 	1.6		 	(3.8	)	 	(0.5	)	 	2.1		 	(0.6	)	 	(3.2	)	
That's What I Am	 	April 2011	 	4.7		 	0.4		 	0.9		 	(5.0	)	 	—		 	0.9		 	(0.1	)	 	(4.9	)	
The Chaperone	 	Mar 2011	 	5.8		 	0.7		 	4.2		 	(3.8	)	 	0.2		 	4.0		 	0.1		 	(3.9	)	
Knucklehead	 	Oct 2010	 	6.4		 	0.7		 	4.3		 	(4.1	)	 	0.1		 	0.7		 	(0.1	)	 	(2.9	)	
Legendary	 	Sept 2010	 	5.3		 	1.5		 	6.6		 	(2.1	)	 	0.3		 	1.0		 	(0.2	)	 	(0.3	)	
 	 	 	 	43.7		 	7.9		 	21.8		 	(31.6	)	 	1.9		 	11.1		 	(4.1	)	 	(24.8	)	
Licensed films	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Marine 2	 	Dec 2009	 	2.3		 	0.5		 	2.6		 	0.7		 	0.4		 	1.1		 	—		 	0.3		
12 Rounds	 	Mar 2009	 	19.7		 	4.3		 	12.6		 	(2.8	)	 	3.6		 	5.6		 	0.1		 	(2.8	)	
BELC 3	 	Jan 2009	 	2.5		 	0.2		 	2.6		 	0.3		 	0.3		 	0.6		 	0.2		 	—		
The Condemned	 	May 2007	 	17.5		 	—		 	10.9		 	(6.5	)	 	0.1		 	0.5		 	0.1		 	0.4		
The Marine	 	Oct 2006	 	20.2		 	0.1		 	38.3		 	15.4		 	1.1		 	1.8		 	0.8		 	1.3		
See No Evil	 	May 2006	 	10.4		 	0.3		 	7.2		 	(2.8	)	 	0.2		 	0.2		 	0.1		 	(1.2	)	
Other	 	 	 	—		 	—		 	0.3		 	0.2		 	0.3		 	—		 	0.2		 	—		
 	 	 	 	72.6		 	5.4		 	74.5		 	4.5		 	6.0		 	9.8		 	1.5		 	(2.0	)	
Completed but not released	 	7.9		 	7.9		 	—		 	—		 	—		 	—		 	—		 	—		
In production	 	 	 	2.0		 	2.0		 	—		 	—		 	—		 	—		 	—		 	—		
In development	 	 	 	0.6		 	0.6		 	—		 	(4.1	)	 	—		 	—		 	(1.0	)	 	(0.8	)	
Total	 	 	 	$	126.8		 	$	23.8		84,000		$	96.3		84,000		$	(31.2	)	—		$	7.9			$	20.9			$	(3.6	)		$	(27.6	)	

		
* Production costs are presented net of the associated benefit of production incentives.	
Revenue recognition for our feature films varies depending on the method of distribution and the extent of control the Company exercises over the distribution and related expenses. We exercise significant control over our self-distributed films and as a result, we record distribution revenue and related expenses on a gross basis in our financial statements. Third-party distribution partners control the distribution and marketing of our licensed films, and as a result, we recognize revenue on a net basis after the third-party distributor recoups distribution fees and expenses and results have been reported to us. This typically occurs in periods subsequent to the initial release of the film.
     At December 31, 2012 , the Company had $23.8 million (net of accumulated amortization and impairment charges) of feature film production assets capitalized on our Consolidated Balance Sheet. We review and revise estimates of ultimate revenue and participation costs at each reporting period to reflect the most current information available. If estimates for a film’s ultimate revenue are revised and indicate a significant decline in a film’s profitability or if events or circumstances change that indicate we should assess whether the fair value of a film is less than its unamortized film costs, we calculate the film's estimated fair value

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using a discounted cash flow model. We updated ultimate revenue projections during the year ended December 31, 2012 , noting lower than expected home video revenue for our feature films Bending the Rules and Barricade . As a result of the decline in expected profitability of these releases, we prepared a discounted cash flow analysis to determine the fair value of the associated feature film production assets. This resulted in impairment charges, representing the excess of the recorded net carrying value over the estimated fair value, of $1.2 million for the year ended December 31, 2012 . During 2011, we recorded impairment charges of $23.4 million , of which $19.4 million related to self-distributed films and $4.0 related to licensed films .
During 2012, the Company entered into an agreement to co-distribute the feature film, The Day , domestically. This film was released via a limited theatrical release in August and on DVD in November 2012. The Company intends to recognize revenue generated by this film in a manner similar to how it recognizes revenue for its licensed films; on a net basis, after distribution fees and expenses have been recouped and expenses and results have been reported to us. In 2012, the Company did not record any revenue associated with this release.
     WWE Studios revenues decreased $13.0 million in 2012 compared to 2011 as there was a $9.2 million decrease in revenue for our self-distributed films and a $3.8 million decrease in revenue for our licensed films in 2012. The decrease in revenue associated with our self-distributed films was attributable to the relative performance and timing of releases from our movie portfolio as three films were released in 2012 compared to four in the prior year . The decrease in revenue associated with licensed films is primarily attributable to the age of our film library, with the most recent film released in 2009.
WWE Studios cost of revenues decreased $37.0 million in 2012 as compared to 2011. The decrease is primarily due to a $22.2 million reduction in impairment charges. Additionally, amortization of production assets decreased $8.8 million and distribution expenses decreased $6.0 million due to lower revenues and timing of the film releases in 2012 as compared to 2011.
  Selling, General & Administrative Expenses
     The following table presents the amounts and percent change of certain significant overhead items (dollars in millions):

												
 	 	2012	 	2011	 	increase (decrease)	
Staff related	 	$	59.3		 	$	56.6		 	5	%	
Management incentive compensation	 	11.9		 	4.3		 	177	%	
Legal, accounting and other professional	 	18.4		 	15.9		 	16	%	
Travel and entertainment expenses	 	5.8		 	4.9		 	18	%	
Advertising, marketing and promotion	 	5.4		 	5.3		 	2	%	
Corporate insurance	 	3.9		 	3.5		 	11	%	
Bad debt	 	2.5		 	(0.7	)	 	457	%	
All other	 	29.2		 	26.9		 	9	%	
Total SG&A	 	$	136.4		 	$	116.7		 	17	%	
SG&A as a percentage of net revenues	 	28	%	 	24	%	 	 	
Selling, general and administrative expenses increased 17% in 2012 compared to 2011. Management incentive compensation, including bonus and stock compensation, increased $7.6 million to reflect amounts expected to be paid based on the Company's operating performance. The 2011 results reflect the expensing of previously issued stock compensation and minimal incentive compensation as the Company did not meet performance targets in 2011. Staff related expenses in 2012 increased primarily due to the hiring of staff to create new programming to support our emerging content and distribution efforts, including the full year impact of employees hired in the previous year. The $2.5 million increase in legal, accounting and other professional fees in 2012 is primarily due to $1.5 million in consulting costs related to the potential network. Selling, general and administrative expenses includes $8.2 million in operating expenses associated with our emerging content and distribution efforts including a potential network during 2012 compared to $4.0 million the prior year.

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Depreciation and Amortization
(dollars in millions)

												
 	 	2012	 	2011	 	increase (decrease)	
Depreciation and amortization	 	$	20.0		 	$	15.0		 	33	%	

Depreciation expense for 2012 reflects higher property and equipment balances due to purchases associated with the expansion of our content and distribution efforts.
Investment and Other Income (Expense)
(dollars in millions)

												
 	 	2012	 	2011	 	increase (decrease)	
Investment income, net	 	$	2.2		 	$	2.1		 	5	 %	
Interest expense	 	(1.7	)	 	(0.6	)	 	183	 %	
Other expense, net	 	(1.0	)	 	(1.6	)	 	(38	)%	
Interest expense for 2012 includes the full year impact of amortization of loan origination costs and fee on the unused portion of our revolving credit facility, which was established in September 2011. Other expense, net for 2012 includes realized foreign exchange gains and losses, and certain non-income state taxes.
Income Taxes
(dollars in millions)

												
 	 	2012	 	2011	 	increase (decrease)	
Provision for income taxes	 	$	11.3		 	$	12.1		 	(7	)%	
Effective tax rate	 	26	%	 	33	%	 	 	
The 2012 and 2011 effective tax rate was positively impacted by a $4.4 million and $0.6 million benefit, respectively, from recognition of previously unrecognized tax benefits. The 2012 benefit primarily relates to the settlement of various audits, including the State of Connecticut, the IRS, and other state and local jurisdictions. The 2011 benefit primarily relates to the statute of limitations expiring in jurisdictions in which the Company had taken uncertain tax positions.

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Year Ended December 31, 2011 compared to Year Ended December 31, 2010
(dollars in millions)
Summary

												
Net Revenues	 	2011	 	2010	 	increase (decrease)	
Live and Televised Entertainment	 	$	340.0		 	$	331.8		 	2	 %	
Consumer Products	 	94.9		 	97.4		 	(3	)%	
Digital Media	 	28.1		 	28.9		 	(3	)%	
WWE Studios	 	20.9		 	19.6		 	7	 %	
Total	 	483.9		 	477.7		 	1	 %	
 	 	 	 	 	 		
Profit Contribution	 	 	 	 	 		
Live and Televised Entertainment	 	130.7		 	134.4		 	(3	)%	
Consumer Products	 	56.1		 	55.7		 	1	 %	
Digital Media	 	9.5		 	12.9		 	(26	)%	
WWE Studios	 	(27.6	)	 	0.4		 	(7,000	)%	
Total	 	168.7		 	203.4		 	(17	)%	
Profit contribution margin	 	35	%	 	43	%	 			
 	 	 	 	 	 			
Selling, general and administrative expenses	 	116.7		 	109.4		 	7	 %	
Depreciation and amortization	 	15.0		 	11.7		 	28	 %	
Operating income	 	37.0		 	82.3		 	(55	)%	
Investment income, net	 	2.1		 	2.0		 	5	 %	
Interest expense	 	(0.6	)	 	(0.3	)	 	100	 %	
Other expense, net	 	(1.6	)	 	(2.0	)	 	(20	)%	
Income before income taxes	 	36.9		 	82.0		 	(55	)%	
Provision for income taxes	 	12.1		 	28.5		 	(58	)%	
Net income	 	$	24.8		 	$	53.5		 	(54	)%	
     Our Live and Televised Entertainment segment revenues increased primarily due to the increased revenues in our pay-per-view and television rights businesses of 12% and 4%, respectively. Our Consumer Products segment experienced a 5% increase in licensing revenue, reflecting an increase in sales of both toys and video games as compared to 2010. Our WWE Studios segment reflected a $1.3 million increase in revenue primarily due to the release of four self-distributed films in 2011 compared to two self-distributed films in 2010.
Profit contribution was negatively impacted by a $23.4 million impairment charge recorded in 2011 relating to our WWE Studios’ business.
     In 2011, we expanded efforts to create new programs in anticipation of increased distribution opportunities. As a result, we have incurred expenses associated with our emerging content and distribution efforts, including increased staffing to create new programs and legal and consulting fees of approximately $4 million.

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Live and Televised Entertainment
     The following chart provides performance results and key drivers for our Live and Televised Entertainment segment:

												
Revenues- Live and Televised Entertainment                                          (dollars in millions except where noted)	 	2011	 	2010	 	increase (decrease)	
Live events	 	$	104.7		 	$	104.6		 	—	 %	
North America	 	64.9		 	$	64.7		 	—	 %	
International	 	39.8		 	$	39.9		 	—	 %	
Total live event attendance	 	1,976,500		 	2,155,700		 	(8	)%	
Number of North American events	 	241		 	253		 	(5	)%	
Average North American attendance	 	6,000		 	6,300		 	(5	)%	
Average North American ticket price (dollars)	 	$	42.11		 	$	39.46		 	7	 %	
Number of international events	 	80		 	74		 	8	 %	
Average international attendance	 	6,700		 	7,800		 	(14	)%	
Average international ticket price (dollars)	 	$	68.74		 	$	66.47		 	3	 %	
Venue merchandise	 	$	18.3		 	$	18.4		 	(1	)%	
Domestic per capita spending (dollars)	 	$	10.39		 	$	9.80		 	6	 %	
Pay-per-view	 	$	78.3		 	$	70.2		 	12	 %	
Number of pay-per-view events	 	13		 	13		 	—	 %	
Number of buys of pay-per-views	 	3,842,100		 	3,631,100		 	6	 %	
Average revenue per buy (dollars)	 	$	19.94		 	$	18.32		 	9	 %	
       Domestic retail price WrestleMania  (dollars)	 	$	54.95		 	$	54.95		 	—	 %	
       Domestic retail price, excluding WrestleMania  (dollars)	 	$	44.95		 	$	44.95		 	—	 %	
Television rights fees	 	$	131.5		 	$	127.0		 	4	 %	
Domestic	 	$	80.3		 	$	81.6		 	(2	)%	
International	 	$	51.2		 	$	45.4		 	13	 %	
Other	 	$	7.2		 	$	11.6		 	(38	)%	
Total	 	$	340.0		 	$	331.8		 	2	 %	
Ratings:	 	 	 	 	 	 	
       Average weekly household ratings for RAW	 	3.6		 	3.5		 	2.9	 %	
       Average weekly household ratings for SmackDown  	 	1.9		 	1.8		 	5.6	 %	
       Average weekly household ratings for WWE Superstars	 	N/A		 	1.1		 	 	
       Average weekly household rating for  NXT  	 	N/A		 	           1.0	 	 	
 	 	 	 	 	 	 	
Profit Contribution-Live and Televised Entertainment                            (dollars in millions)	 	2011	 	2010	 	increase (decrease)	
Live events	 	$	28.7		 	$	27.4		 	5	 %	
Venue merchandise	 	8.1		 	8.0		 	1	 %	
Pay per view	 	40.7		 	39.8		 	2	 %	
Television rights	 	55.9		 	57.3		 	(2	)%	
Other	 	(2.7	)	 	1.9		 	(242	)%	
Total	 	$	130.7		 	$	134.4		 	(3	)%	
Profit contribution margin	 	38	%	 	41	%	 	 	

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Live events revenues were essentially unchanged as compared to 2010. In our North America live events business, we experienced an increase in sponsorship revenues of $1.2 million, which was offset by a decrease in revenues of $0.8 million due to 12 fewer events. Cost of revenue for live events decreased by $1.2 million, reflecting decreases in talent-related expenses of $1.5 million due to the twelve fewer North American events. The live events profit contribution margin increased to 27% from 26% in 2010.
Venue merchandise revenues were essentially unchanged as compared to 2010, as the impact of 8% lower domestic attendance in 2011 was offset by a 6% increase in per capita merchandise spending by our fans at domestic events. The venue merchandise profit contribution margin increased to 44% from 43% in 2010.
     Pay-per-view revenues increased by $8.1 million in 2011 as compared to 2010, reflecting a 6% increase in total buys in addition to a 6% increase in average revenues per buy. The increase in the total number of buys was primarily driven by the performance of our annual WrestleMania event. In 2011, we recorded $24.2 million in revenue from approximately 1.1 million buys for WrestleMania XXVII as compared to $19.0 million from approximately 0.9 million buys for WrestleMania XXVI in 2010. The increase in revenues per buy was driven by the higher percentage of domestic buys, which generate a higher price per buy, as compared to 2010. Cost of revenues for pay-per-view increased by $7.2 million, primarily due to increases in production costs, talent expense and advertising expenses related to initiatives designed to increase revenue. The pay-per-view profit contribution margin decreased to 52% from 57% in 2010.
Television rights fees increased by $4.5 million in 2011 as compared to 2010, primarily due to increases in international markets, partially offset by a decrease in overall domestic revenues. Internationally, our television rights fees increased by $5.8 million, primarily due to a new agreement with a Canadian television distributor, and renewals and contractual increases with other international television distributors. Domestically, television rights fees decreased by $1.3 million, due primarily to the absence of rights fees for our NXT and WWE Superstars programs, which moved to WWE.com in October 2010 and April 2011, respectively. During 2011, we made a strategic decision to withhold several hours of these programs so we could distribute the content on existing and future platforms. This decrease was partially offset by increased sponsorship revenues and contractual rights fee increases charged to our domestic television distributors for our RAW and SmackDown programs. Television rights cost of revenues increased by $5.9 million primarily due to increased television sponsorship costs of $2.7 million and increased production costs of $3.2 million due to increased staffing and three additional televised events in 2011 as compared to 2010. The television rights fee profit contribution margin decreased to 43% from 45% in 2010.

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Consumer Products
The following chart provides performance results and key drivers for our Consumer Products segment (dollars in millions):

												
Revenues- Consumer Products	 	2011	 	2010	 	increase (decrease)	
Licensing	 	$	54.4		 	$	51.7		 	5	 %	
Magazine publishing	 	$	7.7		 	$	11.0		 	(30	)%	
Net units sold	 	2,344,800		 	3,068,000		 	(24	)%	
Home video	 	$	30.4		 	$	32.1		 	(5	)%	
Gross units shipped	 	3,300,000		 	3,559,100		 	(7	)%	
Other	 	$	2.4		 	$	2.6		 	(8	)%	
Total	 	$	94.9		 	$	97.4		 	(3	)%	
 	 	 	 	 	 	 	
Profit Contribution-Consumer Products	 	2011	 	2010	 	increase (decrease)	
Licensing	 	$	40.3		 	$	38.4		 	5	 %	
Magazine publishing	 	0.2		 	0.7		 	(71	)%	
Home video	 	15.1		 	16.0		 	(6	)%	
Other	 	0.5		 	0.6		 	(17	)%	
Total	 	$	56.1		 	$	55.7		 	1	 %	
Profit contribution margin	 	59	%	 	57	%	 	 	
Licensing revenues increased by $2.7 million in 2011 as compared to 2010, driven by the improved performance of our toy and video game categories. Our toy category licensing revenues increased by $1.1 million driven by Mattel’s increased product offerings. Our video game category licensing revenues increased by $8.0 million, driven by the release of our WWE All Stars video game, for which we did not have a corresponding release in 2010. In addition, during 2011 we increased the royalty rate we receive from our video game licensee. Offsetting these increases was a $4.2 million decline in our novelties and collectibles categories, driven by softness in the international market and the absence of a successful product launch by a licensee that drove collectibles licensing revenues in 2010. Licensing cost of revenues increased by $0.8 million as compared to 2010. The licensing profit contribution margin was 74% in both 2011 and 2010.
Magazine publishing revenues decreased $3.3 million in 2011 as compared to 2010, driven by weaker newsstand demand as a result of an overall decline in the magazine publishing industry. Net units sold decreased by 24%, while sell-through rates improved slightly. We published 12 issues of WWE Magazine in 2011 as compared to 13 issues in 2010, 10 issues of WWE Kids magazine and 6 special issues in both 2011 and 2010. Magazine publishing cost of revenues decreased by $2.8 million, primarily as a result of a 25% decrease in production. Publishing profit contribution decreased to a profit of $0.2 million in 2011 from a profit of $0.7 million in 2010.
Home video revenues decreased $1.7 million in 2011 as compared to 2010, driven by a 7% decrease in units shipped. This decrease was offset by favorable sell-through rates experienced during 2011 as compared to 2010. We released 28 titles in 2011 as compared to 29 in 2010. Home video cost of revenues decreased by $0.8 million due to decreased duplication costs. Home video profit contribution margin was 50% in both 2011 and 2010.    

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Digital Media
      The following chart provides performance results for our Digital Media segment (dollars in millions, except average revenues per order):

												
Revenues- Digital Media	 	2011	 	2010	 	increase (decrease)	
WWE.com	 	$	12.5		 	$	14.9		 	(16	)%	
WWEShop	 	15.6		 	14.0		 	11	 %	
Total	 	$	28.1		 	$	28.9		 	(3	)%	
Average WWEShop revenues per order (dollars)	 	$	47.16		 	$	47.13		 	 	

												
Profit Contribution-Digital Media	 	2011	 	2010	 	increase (decrease)	
WWE.com	 	$	6.5		 	$	9.7		 	(33	)%	
WWEShop	 	3.0		 	3.2		 	(6	)%	
Total	 	$	9.5		 	$	12.9		 	(26	)%	
Profit contribution margin	 	34	%	 	45	%	 	 	
      WWE.com revenues decreased $2.4 million in 2011 as compared to 2010, primarily due to a decrease in online advertising of $2.9 million. WWE.com cost of revenues increased by $0.8 million in 2011, driven by increased expenses related to streaming and sponsorships, in addition to $0.3 million less benefit from production tax incentives as compared to 2010. WWE.com profit contribution margin decreased to 52% in 2011 from 65% in 2010.
     WWEShop revenues increased $1.6 million in 2011 as compared to 2010, driven by a 13% increase in the number of orders processed. WWEShop cost of revenues increased by $1.8 million in 2010, primarily due to increased material costs of $0.7 million and increased shipping charges of $0.6 million, both driven by the increased revenue and number of orders. WWEShop profit contribution margin decreased to 19% in 2011 from 23% in 2010, primarily due to increased discounts and promotional offers.

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WWE Studios
The following table provides detailed information on our WWE Studios’ segment (in millions):

																																						
 	 	 	 	 	 	Feature
Film
Production Assets-net as of Dec 31, 2011	 	 	 	 	 	For the Year Ended December 31,	
 	 	 	 	 	 		 	Inception to-date	 	Revenue	 	Profit (Loss)	
Title   	 	Release Date	 	Production Costs*	 		 	Revenue	 	Profit (Loss)	 	2011	 	2010	 	2011	 	2010	
Self - Distributed films	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
The Reunion	 	Oct 2011	 	$	6.9		 	$	1.9		 	$	2.4		 	$	(4.2	)	 	$	2.4		 	$ N/A		 	$	(4.2	)	 	$ N/A		
Inside Out	 	Sept 2011	 	5.1		 	1.3		 	2.1		 	(3.2	)	 	2.1		 	N/A		 	(3.2	)	 	N/A		
That's What I Am	 	April 2011	 	4.7		 	0.5		 	0.9		 	(4.9	)	 	0.9		 	N/A		 	(4.9	)	 	N/A		
The Chaperone	 	Mar 2011	 	5.8		 	0.9		 	4.0		 	(3.9	)	 	4.0		 	N/A		 	(3.9	)	 	N/A		
Knucklehead	 	Oct 2010	 	6.4		 	0.8		 	4.2		 	(4.0	)	 	0.7		 	3.5		 	(2.9	)	 	(1.1	)	
Legendary	 	Sept 2010	 	5.3		 	1.7		 	6.3		 	(1.9	)	 	1.0		 	5.3		 	(0.3	)	 	(1.6	)	
 	 	 	 	34.2		 	7.1		 	19.9		 	(22.1	)	 	11.1		 	8.8		 	(19.4	)	 	(2.7	)	
Licensed films	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	 	
Marine 2	 	Dec 2009	 	2.3		 	0.8		 	2.2		 	0.7		 	1.1		 	1.2		 	0.3		 	0.5		
12 Rounds	 	Mar 2009	 	19.7		 	7.8		 	9.0		 	(2.9	)	 	5.6		 	3.5		 	(2.8	)	 	—		
BELC 3	 	Jan 2009	 	2.5		 	0.3		 	2.3		 	0.1		 	0.6		 	1.2		 	—		 	—		
The Condemned	 	May 2007	 	17.5		 	—		 	10.8		 	(6.6	)	 	0.5		 	1.6		 	0.4		 	1.4		
The Marine	 	Oct 2006	 	20.2		 	0.1		 	37.2		 	14.6		 	1.8		 	2.9		 	1.3		 	1.5		
See No Evil	 	May 2006	 	10.4		 	0.5		 	7.0		 	(2.9	)	 	0.2		 	0.4		 	(1.2	)	 	—		
 	 	 	 	72.6		 	9.5		 	68.5		 	3.0		 	9.8		 	10.8		 	(2.0	)	 	3.4		
Completed but not released	 	11.4		 	6.0		 	—		 	(5.4	)	 	—		 	—		 	(5.4	)	 	—		
In production	 	 	 	—		 	—		 	—		 	—		 	—		 	—		 	—		 	—		
In development	 	 	 	N/A		 	1.0		 	—		 	(3.1	)	 	—		 	—		 	(0.8	)	 	(0.3	)	
Total	 	 	 	$	118.2		 	$	23.6		84,000		$	88.4		84,000		$	(27.6	)	—		$	20.9			$	19.6			$	(27.6	)		$	0.4		

		
* Production costs are presented net of the associated benefit of production incentives.	
     Revenue recognition for our feature films varies depending on the method of distribution and the extent of control the Company exercises over the distribution and related expenses. We exercise significant control over our self-distributed films and as a result, we record distribution revenue and related expenses on a gross basis in our financial statements. Third-party distribution partners control the distribution and marketing of our licensed films, and as a result, we recognize revenue on a net basis after the third-party distributor recoups distribution fees and expenses and results have been reported to us. This typically occurs in periods subsequent to the initial release of the film.
WWE Studios revenues increased $1.3 million in 2011 compared to 2012 driven by four newly released self-distributed films. In 2011, revenues from these newly released films and two self-distributed films released in 2010 increased $2.3 million, while revenues for our six licensed films decreased $1.0 million.
At December 31, 2011, the Company had $23.6 million (net of accumulated amortization and impairment charges) of feature film production assets capitalized on our balance sheet. We review and revise estimates of ultimate revenue and participation costs at each reporting period to reflect the most current information available. If estimates for a film’s ultimate revenue are revised and indicate a significant decline in a film’s profitability or if events or circumstances change that indicate we should assess whether the fair value of a film is less than its unamortized film costs, we calculate the film’s estimated fair value using a discounted cash flows model. After updating estimates of ultimate revenue and participation costs for current and pending releases to reflect lower

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than expected home video revenues and higher participation costs for certain releases, we noted significant declines in the expected profitability of certain films for which we prepared a discounted cash flow analysis to determine the fair value of the feature film production asset. This resulted in us recording impairment charges of $23.4 million during 2011. These impairment charges represent the excess of the recorded net carrying value over the estimated fair value.
WWE Studios total cost of revenues increased $29.3 million primarily due to the above $23.4 million of impairment charges, an increase in amortization of production assets of $2.6 million and an increase in distribution related expenses for the self-distributed films of $2.4 million. In 2011, cost of revenues for our self-distributed films included $14.0 million of impairment charges. In addition to the impairment charges recorded for our released self-distributed films, we also incurred impairment charges of $5.4 million related to two self-distributed films that were completed but not yet released as of December 31, 2011. Cost of revenues for our licensed films increased $4.4 million in 2011 compared to 2010 due primarily to the impairment charges recorded associated with two of our films of $4.0 million.
Selling, General & Administrative Expenses
     The following table presents the amounts and percent change of certain significant overhead items (dollars in millions):

												
 	 	2011	 	2010	 	increase (decrease)	
Staff related	 	$	56.6		 	$	47.4		 	19	 %	
Management incentive compensation	 	4.3		 	12.6		 	(66	)%	
Legal, accounting and other professional	 	15.9		 	11.3		 	41	 %	
Travel and entertainment expenses	 	4.9		 	4.2		 	17	 %	
Advertising, marketing and promotion	 	5.3		 	6.5		 	(18	)%	
Corporate insurance	 	3.5		 	3.5		 	—	 %	
Bad debt	 	(0.7	)	 	0.8		 	(188	)%	
All other	 	26.9		 	23.1		 	16	 %	
Total SG&A	 	$	116.7		 	$	109.4		 	7	 %	
SG&A as a percentage of net revenues	 	24	%	 	23	%	 	 	
The $5.6 million increase in staff related expenses in 2011 as compared to 2010 reflects a $3.8 million increase in salary expenses due primarily to increased headcount, a $3.0 million increase in severance expenses and a $2.4 million increase in benefits costs as a result of higher medical costs, partially offset by a $3.6 million decrease in accrued management incentive compensation. The increased headcount is primarily due to the hiring of staff to assist in creating new programming to support our emerging content and distribution efforts. Stock compensation expense decreased $4.7 million as compared to 2010. The decreases in management incentive compensation and stock compensation expense were due to the Company not achieving certain performance targets for 2011. The increase in legal, accounting and other professional fees in 2011 was due primarily to increased legal and consulting costs associated with the expansion of our content and distribution platforms. Overall, selling, general and administrative expenses included approximately $4 million as a result of expenses associated with our emerging content and distribution efforts.
Depreciation and Amortization
(dollars in millions)

												
 	 	2011	 	2010	 	increase (decrease)	
Depreciation and amortization	 	$	15.0		 	$	11.7		 	28	%	
The increase depreciation expense from 2011 reflects the absence of a $1.7 million benefit from the recognition of an infrastructure tax credit received in 2010, in addition to higher property and equipment balances in 2011. The credit received in 2010 related to assets placed in service in previous years, and the adjustment to depreciation expense reflects the amount of previously recognized expense associated with the reduction of the related asset cost.

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Investment and Other Income (Expense)
(dollars in millions)

												
 	 	2011	 	2010	 	increase (decrease)	
Investment income, net	 	$	2.1		 	$	2.0		 	5	 %	
Interest expense	 	$	(0.6	)	 	$	(0.3	)	 	100	 %	
Other expense, net	 	$	(1.6	)	 	$	(2.0	)	 	(20	)%	
      Other expense, net includes realized foreign exchange gains and losses, the revaluation of warrants held in a publicly-traded former licensee and certain non-income related taxes. In 2011, we recorded realized foreign exchange losses of $0.4 million as compared to losses of $1.3 million in 2010. During 2010, we recognized mark-to-market adjustments of a gain of $0.6 million relating to the revaluation of the warrants held in a publicly-traded former licensee. These warrants were exercised in 2011.
Income Taxes
(dollars in millions)

												
 	 	2011	 	2010	 	increase (decrease)	
Provision for income taxes	 	$	12.1		 	$	28.5		 	(58	)%	
Effective tax rate	 	33	%	 	35	%	 	(6	)%	
The 2011 effective tax rate was positively impacted by a higher proportion of qualified production activities in 2011, which resulted in a higher rate of IRC Section 199 deductions relative to non-qualifying activities. 2011 and 2010 were positively impacted by a $0.6 million and $1.3 million benefit, respectively, from recognition of previously unrecognized tax benefits, primarily as a result of the statute of limitations expiring in jurisdictions in which the Company had taken uncertain tax positions.
Liquidity and Capital Resources
     During 2011, we entered into a three-year senior unsecured revolving credit facility with a syndicated group of banks, with JPMorgan Chase acting as administrative agent. The revolving credit facility provides for a $200.0 million line of credit that expires in September 2014, unless extended. As of December 31, 2012 , we had no amounts outstanding under this credit facility. Under the terms of the revolving credit facility, we are subject to certain financial covenants and restrictions, including limitations with respect to our indebtedness, liens, mergers and acquisitions, dispositions of assets, investments, capital expenditures, and transactions with affiliates. In addition, the revolving credit facility restricts our ability to pay dividends if a default or event of default has occurred and is continuing thereunder. In addition to the senior unsecured revolving credit facility, the Company continually evaluates financing options that are cost effective and that will add to the Company’s financial flexibility. To this end, as the Company explores additional content distribution and production strategies, the Company may seek additional sources of financing. We also regularly assess potential strategic acquisitions.
We had cash and short-term investments of $152.4 million and $155.8 million as of December 31, 2012 and 2011 , respectively. Our debt balances at the corresponding dates were $0.0 million and $1.6 million , respectively.
      Over the past three years, our aggregate cash flows from operating activities were $166.0 million , our net capital expenditures were $74.2 million and our aggregate dividends paid were $167.3 million . We believe that cash provided from operations, existing cash and investment balances and funds available from our revolving credit facility will be sufficient to meet our operating requirements, including dividends, feature film production requirements, projected capital expenditures, additional operational costs associated with our increased content production and distribution initiatives and dividends over the next 12 months.
Cash Flows from Operating Activities
      Cash flows from operating activities were $63.1 million $63.2 million and $39.8 million for the years ended December 31, 2012 , 2011 and 2010 , respectively. The Company recorded significant impairments in the prior year for which the production

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spend took place in 2010. While these impairments impacted the prior year net income, the cash flow impact was in 2010. The timing of feature films production had a significant impact on the Company's cash provided by operating activities.
  We spent approximately $6.3 million more on the production of feature films in 2012 after recognition of film tax incentives. During 2012, we spent $9.4 million on feature film production activities, compared to $8.5 million in 2011. During 2012, we received $1.9 million in incentives related to feature film production. During 2011, we received $7.3 million in incentives related to feature film production activities.
We anticipate spending between $15.0 million and $20.0 million on feature film production activities during the year ended December 31, 2013.
     We recognized $8.0 million in non-film related incentives in 2012 and $6.6 million in the prior year period. During the year ended December 31, 2013, we anticipate receiving between $7.0 million and $9.0 million in non-film related incentives, including credits associated with qualifying capital projects.
  During 2012, the Company spent $6.1 million to produce additional content for television. These efforts were consistent with our previously announced plans to create additional content for distribution either on a network or via other distribution platforms. These amounts are included in Television production assets on our Consolidated Balance Sheets. We anticipate spending approximately $3.0 million to $5.0 million to produce additional content during the year ended December 31, 2013 and incurring $8.0 million to $12.0 million in incremental operating expenses to support these initiatives during the same period.
     During 2012, we received a $7.5 million annual advance from one of our licensees; the corresponding payment relating to 2011 was received in December 2010. Additionally, during 2012, we received an $8.5 million refund relating to an overpayment of taxes in 2011; during 2011, we received a comparable refund of $9.0 million relating to an overpayment of taxes in 2010.  The Company made approximately $5.1 million in tax payments during 2012 in conjunction with the resolution of outstanding tax matters. Additionally, the Company has accrued $11.7 million in incentive compensation at December 31, 2012 that is expected to be paid in the first quarter of 2013. The Company paid $0.7 million in incentive compensation during the first quarter of 2012 which was accrued at December 31, 2011.
     Our accounts receivable represent a significant portion of our current assets and relate principally to a limited number of customers, distributors and licensees that produce consumer products containing our trademarks. At December 31, 2012 , we had one customer who represented 14% of our gross accounts receivable balance. Changes in the financial condition or operations of our distributors, customers or licensees may result in increased delayed payments or non-payments which would adversely impact our cash flows from operating activities and/or our results of operations.
On December 19, 2012, our former video game licensee THQ declared bankruptcy. As a result, the Company reserved $1.7 million as bad debt for amounts that were due the Company from THQ at December 31, 2012. The amounts reserved primarily related to sponsorship agreements and various services WWE provided to THQ in support of the release of WWE '13 .
In February 2013, the Company and THQ reached an agreement to terminate its video game license, which agreement was approved by the U.S. Bankruptcy Court on February 19, 2013. In connection with this termination, the Company waived its rights to the pre-petition amounts due under its license agreement with THQ, and THQ agreed to transfer certain intellectual property rights and to pay post-petition royalties to WWE by March 31, 2013.
In connection with the THQ license termination, the Company will recognize approximately $8.0 million of revenue during the first quarter of 2013 relating to the unrecognized portion of an advance received when the Company entered into the license agreement with THQ in 2009. As a result of THQ's bankruptcy, the Company will not be able to collect and recognize a portion of anticipated royalties due in the first quarter of approximately $4.0 million to $5.0 million, and does not believe that this loss will have a material adverse effect on the Company's business, financial condition or results of operations. Additionally, upon termination of the agreement with THQ, the Company entered into a multi-year agreement with Take-Two to be the Company's video game licensee. Take-Two will assume distribution of our existing catalog of video games, as well as develop, publish and distribute new titles, effective with the release of the Company's annual franchise game WWE2K14 in late 2013.

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Cash Flows from Investing Activities
Cash flows used in investing activities were $12.9 million , $30.7 million and $40.4 million for the years ended December 31, 2012 , 2011 and 2010 , respectively. In the current year, we purchased $19.2 million and had $45.2 million of maturities of investment securities. Included in the $45.2 million was $11.0 million of proceeds from auction rate securities that were called at par by their issuer. The Company also invested $5.0 million in Series B Preferred Stock of Tout Industries, Inc. This investment is included in Investment Securities in our Consolidated Balance Sheet as of December 31, 2012 .
Capital expenditures including other assets were approximately $33.9 million , $28.0 million and $12.3 million in 2012 , 2011 and 2010 , respectively. The increase in capital expenditures in the current and prior year periods was primarily due to the additional investment in assets to support our efforts to create and distribute new content, including through a potential network.
Capital expenditures for 2013 are estimated to range between $50.0 million and $60.0 million, including approximately $33.0 million to $37.0 million is estimated to be spent on replacing our aging corporate jet and $3.0 million to $7.0 million in support of the creation of new programming and increased production activities and content distribution. This amount may change based on the demand for content and distribution requirements.
     We regularly assess potential strategic investments and acquisitions.
  Cash Flow from Financing Activities
      Cash flows used in financing activities were $36.6 million , $49.8 million and $79.4 million for the years ended December 31, 2012 , 2011 and 2010 , respectively. The decrease in cash flows used in financing activities was due primarily to a reduction in dividend payments. In 2012, we paid four quarterly dividends of $0.12 on all Class A and Class B common shares for an aggregate amount of $35.8 million . In 2011, we paid one quarterly cash dividend of $0.36 on all Class A common shares, and $0.24 on all Class B common shares, and three quarterly cash dividends of $0.12 on all Class A and Class B common shares for an aggregate amount of $47.8 million. In 2010, we paid four quarterly cash dividends of $0.36 on all Class A common shares, and $0.24 on all Class B common shares, for an aggregate amount of $83.6 million. In April 2011, the Board of Directors adjusted the Company's quarterly dividend to $0.12 per share of common stock held by the Company’s Class A and Class B shareholders, including members of the McMahon family. Our Board of Directors regularly evaluates the Company’s dividend policy and determines the dividend rate each quarter. The level of dividends will continue to be influenced by many factors, including, among other things, our liquidity and historical and projected cash flow, our strategic plan (including alternative uses of capital), our financial results and condition, contractual and legal restrictions on the payment of dividends (including under our revolving credit facility), general economic and competitive conditions and such other factors as our Board of Directors may consider relevant from time to time. We cannot assure our stockholders that dividends will be paid in the future, or that, if paid, dividends will be at the same amount or with the same frequency as in the past.
During 2011, we entered into a three year senior unsecured revolving credit facility with a syndicated group of banks, with JPMorgan Chase acting as administrative agent. As part of the transaction, the Company paid $1.8 million in origination costs, which are reflected as a use of cash in our financing activities. The revolving credit facility provides for a $200.0 million line of credit that expires in September 2014, unless extended. As of December 31, 2012 , we had no amounts outstanding under this credit facility. Under the terms of the revolving credit facility, we are subject to certain financial covenants and restrictions, including limitations with respect to our indebtedness, liens, mergers and acquisitions, dispositions of assets, investments, capital expenditures, and transactions with affiliates. In addition, the revolving credit facility restricts our ability to pay dividends if a default or event of default has occurred and is continuing thereunder. As of December 31, 2012 , we are in compliance with the provisions of the revolving credit facility and are not restricted from paying dividends to our stockholders.
     While we do not have specific plans to borrow under this credit facility in the near term, we have announced initiatives for which we may borrow going forward including the expansion and update of our production facilities in order to support our emerging content and distribution strategy. In addition to the senior unsecured revolving credit facility, the Company continually evaluates financing options that are cost effective and that will add to the Company's financial flexibility. To this end, as the Company explores additional content distribution and production strategies, the Company may seek additional sources of financing, though there can be no assurance that such financing will be available on acceptable terms, or at all.

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During the year ended December 31, 2012 , 2011 and 2010 principal payments on our mortgage loan were $1,621, $1,169 and $1,082, respectively. This mortgage obligation was paid in full during 2012.
Contractual Obligations
     W e have entered into various contracts under which we are required to make guaranteed payments, including:

•	Various operating leases for facilities and sales offices with terms ranging from one to ten years. 	
		
•	Service contracts with certain independent contractors, including our talent with terms ranging from one to four years.	
      Our aggregate minimum payment obligations under these contracts as of December 31, 2012 are as follows (dollars in millions):

																													
 	 	2013	 	2014	 	2015	 	2016	 	2017	 	After
2017		 	Total	
Operating leases	 	$	2.8		 	$	2.8		 	$	1.8		 	$	1.5		 	$	0.6		 	$	1.0		 	$	10.5		
Talent and other commitments	 	11.2		 	8.8		 	2.8		 	1.7		 	1.5		 	5.3		 	31.3		
Total commitments	 	$	14.0		 	$	11.6		 	$	4.6		 	$	3.2		 	$	2.1		 	$	6.3		 	$	41.8		
Our consolidated balance sheet at December 31, 2012 includes $2.8 million in liabilities associated with uncertain tax positions (including interest and penalties of approximately $0.7 million), which is not included in the table above. The Company does not expect to pay any settlements related to these uncertain tax positions in 2013.
Seasonality
     Our operating results are not materially affected by seasonal factors; however, our premier event, WrestleMania , occurs late in our first quarter or early in our second quarter. In addition, revenues from our licensing and direct sale of consumer products, including our catalogs, magazines and internet sites, varies from period to period depending on the volume and extent of licensing agreements and marketing and promotion programs entered into during any particular period of time, as well as the commercial success of the media exposure of our characters and brand. The timing of revenues related to our WWE Studios segment fluctuates based upon the timing of our feature film releases. The timing of these events as well as the continued introduction of new product offerings and revenue generating outlets can and will cause fluctuation in quarterly revenues and earnings.
Inflation
     During 2012 , 2011 and 2010 , inflation did not have a material effect on our business.
Off-Balance Sheet Arrangements
      As of December 31, 2012 , we did not have any material off-balance sheet arrangements, as defined in Item 303(a)(4) of SEC Regulation S-K.
Critical Accounting Estimates
      The preparation of our consolidated financial statements requires us to make estimates that affect the reported amounts of assets, liabilities, revenue and expenses, and the related disclosure of contingent assets and contingent liabilities. We base our estimates on our historical experience and on various other assumptions that we believe are reasonable under the circumstances, the results of which, form the basis for making estimates about the carrying values of assets and liabilities. The accuracy of these estimates and the likelihood of future changes depend on a range of possible outcomes and a number of underlying variables, many of which are beyond our control. Actual results may differ from these estimates under different assumptions or conditions.

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      We believe the following judgments and estimates are critical in the preparation of our consolidated financial statements.

•	Feature Film Production Assets, Net	
Feature film production assets are recorded at the cost of production, including production overhead and net of production incentives. The costs for an individual film are amortized in the proportion that revenues bear to management’s estimates of the ultimate revenue expected to be recognized from exploitation, exhibition or sale. Unamortized feature film production assets are evaluated for impairment each reporting period. We review and revise estimates of ultimate revenue and participation costs at each reporting period to reflect the most current information available. Reductions in ultimate revenue for a film and/or any increases in estimated participation costs associated with a film could indicate a significant decline in a film’s profitability. When there is a significant decline in a film’s profitability, we calculate the estimated fair value of a film using a discounted cash flow model. If the estimated fair value of the film is less than its unamortized costs, we record an impairment charge for the excess of the carrying value of the film over the estimated fair value. Impairment charges are recorded as an increase in amortization expense included in cost of revenues in the consolidated financial statements.
Our estimate of ultimate revenues for feature films includes revenues from all sources for ten years from the date of a film’s initial release. We estimate the ultimate revenues based on industry and Company specific trends, the historical performance of similar films, the star power of the lead actors, and the genre of the film. Prior to the release of a feature film and throughout its life, we revise our estimates of revenues based on expected future results, actual results and other known factors affecting the various distribution markets. The most sensitive factor affecting our estimates of ultimate revenue for our feature films is home video sales. Home video sales fluctuate based on a variety of factors including audience demand for our titles, the volume and quality of competing home video products, marketing and promotional strategies, as well as general economic conditions.
      During the years ended December 31, 2012 and 2011 , we recorded aggregate impairment charges of $1.2 million and $23.4 million , respectively related to several of our feature films. No impairment charge was recorded during 2010 .
As of December 31, 2012 , we had $23.8 million (net of accumulated amortization and impairment charges) in capitalized film production costs, which includes 15 released films and 4 films completed but not yet released. No assurance can be given that additional unfavorable changes to revenue and cost estimates will not occur, which, in turn, may result in additional impairment charges that might materially affect our results of operations and financial condition.

•	Television Production Assets	

Television production assets consist of several episodic television series we have produced for distribution, either on a potential network or through other distribution platforms. Amounts capitalized include development costs, production costs, post-production costs and related production or post-production overhead. Costs to produce live event programming are expensed when the event is first broadcast. Unamortized television production assets are evaluated for impairment each reporting period. If conditions indicate a potential impairment, and the estimated future cash flows are not sufficient to recover the unamortized asset, the asset is written down to fair value. In addition, if we determine that a program will not likely air, we expense the remaining unamortized asset. During the year ended December 31, 2012, 2011, and 2010 we did not expense any television production assets.  

•	Pay-Per-View Programming Revenue Recognition	
     Revenues from our pay-per-view programming are recorded when the event is aired and are based upon our initial estimate of the number of buys achieved. This initial estimate is based on preliminary buy information received from our pay-per-view distributors. Final reconciliation of the pay-per-view buys occurs within one year and subsequent adjustments to the buys are recognized in the period new information is received. Historically, adjustments made to our initial estimates have not had a significant impact on our revenues, although this may not be the case in the future. Our pay-per-view accounts receivable balance was $10.9 million and $11.7 million at December 31, 2012 and 2011 , respectively.

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•	Home Video Returns Allowance	
Revenues from the sales of home video titles are recorded at the later of the date of delivery by our distributor to retailers, or the date that these products are made widely available for sale by retailers, net of an allowance for estimated returns. The allowance for estimated returns is based on historical information, current industry trends and demand for our titles. A change in demand for any of our videos or a change in the home video market could impact the level of video returns. As of December 31, 2012 and 2011, our home video returns allowance was $6.3 million and $7.1 million, respectively.

•	Allowance for Doubtful Accounts	
Our accounts receivable represent a significant portion of our current assets and relate principally to a limited number of distributors of our pay-per-view, television, home video and magazine products and to licensees that produce consumer products containing our intellectual property and/or trademarks. Adverse changes in general economic conditions and/or contraction in global credit markets could precipitate liquidity problems among our key distributors, increasing our exposure to bad debts which could negatively impact our results of operations and financial condition. We estimate the collectability of our receivables and establish allowances for the amount of receivables that we estimate to be uncollectible. We base these allowances on our historical collection experience, the length of time our receivables are outstanding and the financial condition of individual customers. Changes in the financial condition of a single major customer, either adverse or positive, could impact the amount and timing of any additional allowances or reductions that may be required. At December 31, 2012 , our largest single customer balance was approximately 14% of our gross accounts receivable. As of December 31, 2012 and 2011 , our allowance for doubtful accounts was $6.3 million and $2.2 million, respectively. The increase in the allowance for doubtful accounts from the prior year was due primarily to a reserve established for receivable balances from a home video licensee and our video game licensee who declared bankruptcy in December 2012.

•	Income Taxes	
Deferred tax liabilities and assets are recognized for the expected future tax consequences of events that have been reflected in the consolidated financial statements. Deferred tax liabilities and assets are determined based on the differences between the book and tax bases of particular assets and liabilities and operating loss carryforwards, using tax rates in effect for the years in which the differences are expected to reverse. A valuation allowance is provided to offset deferred tax assets if, based upon the available evidence, including consideration of tax planning strategies, it is more-likely-than-not that some or all of the deferred tax assets will not be realized. As of December 31, 2012 , our deferred tax assets were $20.7 million, less a valuation allowance of $1.6 million. As of December 31, 2012 , our deferred tax liabilities were $11.0 million.
We use a two-step approach to recognizing and measuring uncertain tax positions. The first step is to evaluate tax positions taken or expected to be taken in a tax return by assessing whether they are more likely than not sustainable, based solely on their technical merits, upon examination, and including resolution of any related appeals or litigation process. The second step is to measure the associated tax benefit of each position, as the largest amount that we believe is more likely than not realizable. Differences between the amount of tax benefits taken or expected to be taken in our income tax returns and the amount of tax benefits recognized in our financial statements represent our unrecognized income tax benefits, which we record as a liability. Our policy is to include interest and penalties related to unrecognized income tax benefits as a component of income tax expense. At December 31, 2012 , our unrecognized tax benefits including interest and penalties totaled approximately $2.8 million.
Due to the American Taxpayer Relief Act of 2012 being signed into law on January 2, 2013, the Company was unable to reflect certain tax extenders within the year ended December 31, 2012 financial statements, but will be able to deduct those tax provisions on the 2012 federal income tax returns to be filed later in 2013. The main discrepancy is the use of special expensing rules for certain film and television productions, or Section 181 deductions. We are currently evaluating the impact of this act on the results of operations for the quarter ended March 31, 2013.

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Recent Accounting Pronouncements
     In February 2013, the Financial Accounting Standards Board ("FASB") issued an accounting standards update on the reporting of amounts reclassified out of accumulated other comprehensive income, to improve the transparency of reporting. These reclassifications present the effects on the line items of net income of significant amounts reclassified out of accumulated other comprehensive income–but only if the item reclassified is required under U.S. GAAP to be reclassified to net income in its entirety in the same reporting period. This standard update is effective for reporting periods beginning after December 15, 2012. We are currently evaluating the impact of adopting this accounting standards update on our consolidated financial statements.
In October 2012, the FASB issued an accounting standards update to amend the requirements related to an impairment assessment of unamortized film costs and clarify when unamortized film costs should be assessed for impairment. The update revises the impairment assessment to remove the rebuttable presumption that the conditions leading to the write-off of unamortized film costs after the balance sheet date existed as of the balance sheet date. The update also eliminates the requirement that an entity incorporate into fair value measurements used in impairment tests the effects of any changes in estimates resulting from the consideration of subsequent evidence, if the information would not have been considered by market participants at the measurement date. This standard update is effective for impairment assessments performed on or after December 15, 2012. We adopted this accounting standards update for our film impairment assessment as of December 31, 2012 which did not have a material effect on our consolidated financial statements.
In December 2011, the FASB issued an accounting standards update that expands the disclosure requirements for the offsetting of assets and liabilities related to certain financial instruments and derivative instruments. The update requires disclosures to present both gross information and net information for financial instruments and derivative instruments that are eligible for net presentation due to a right of offset, an enforceable master netting arrangement or similar agreement. This standard update is effective for our fiscal year beginning on January 1, 2013. We are currently evaluating the impact of adopting this accounting standards update on our consolidated financial statements.    
  In June 2011, the FASB issued an accounting standard update to amend the presentation of comprehensive income in financial statements. The FASB also issued an accounting standards update in December 2011 that indefinitely deferred certain financial statement presentation provisions contained in its original June 2011 guidance. The guidance, which became effective January 1, 2012, gives companies the option to present comprehensive income in either a single continuous statement or in two separate but consecutive statements. On January 1, 2012, we adopted the effective portions of this accounting standards update by presenting comprehensive income in two separate but consecutive statements.
In May 2011, the FASB issued an accounting standard update to amend fair value measurements and related disclosures. This update relates to a major convergence project of the FASB and the International Accounting Standards Board to improve International Financial Reporting Standards ("IFRS") and U.S. GAAP. This update results in a consistent definition of fair value and common requirements for measurement of and disclosure about fair value between IFRS and U.S. GAAP. The update also changes some fair value measurement principles and enhances disclosure requirements related to activities in Level 3 of the fair value hierarchy. On January 1, 2012 we adopted this accounting standard update which did not have a material effect on our consolidated financial statements.

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Cautionary Statement for Purposes of the “Safe Harbor” Provisions of the Private Securities Litigation Reform Act of 1995
The Private Securities Litigation Reform Act of 1995 provides a “safe harbor” for certain statements that are forward-looking and are not based on historical facts. When used in this Form 10-K, the words “may,” “will,” “could,” “anticipate,” “plan,” “continue,” “project,” “intend”, “estimate”, “believe”, “expect” and similar expressions are intended to identify forward-looking statements, although not all forward-looking statements contain such words. These statements relate to our future plans, objectives, expectations and intentions and are not historical facts and accordingly involve known and unknown risks and uncertainties and other factors that may cause the actual results or the performance by us to be materially different from future results or performance expressed or implied by such forward-looking statements. The following factors, among others, could cause actual results to differ materially from those contained in forward-looking statements made in this Form 10-K , in press releases and in oral statements made by our authorized officers: (i) risks relating to increasing our content production for distribution on various platforms including the potential creation of a WWE network; (ii) our failure to maintain or renew key agreements could adversely affect our ability to distribute our television and pay-per-view programming; (iii) our failure to continue to develop creative and entertaining programs and events would likely lead to a decline in the popularity of our brand of entertainment; (iv) our failure to retain or continue to recruit key performers could lead to a decline in the appeal of our storylines and the popularity of our brand of entertainment; (v) the unexpected loss of the services of Vincent K. McMahon could adversely affect our ability to create popular characters and creative storylines or otherwise adversely affect our operations; (vi) decline in general economic conditions and disruption in financial markets could adversely affect our business; (vii) our accounts receivable represent a significant portion of our current assets and relate principally to a limited number of distributors and licensees, increasing our exposure to bad debts and potentially impacting our results of operations; (viii) a decline in the popularity of our brand of sports entertainment, including as a result of changes in the social and political climate, could adversely affect our business; (ix) changes in the regulatory atmosphere and related private sector initiatives could adversely affect our business; (x) the markets in which we operate are highly competitive, rapidly changing and increasingly fragmented, and we may not be able to compete effectively, especially against competitors with greater financial resources or marketplace presence; (xi) we face uncertainties associated with international markets; (xii) we may be prohibited from promoting and conducting our live events if we do not comply with applicable regulations; (xiii) because we depend upon our intellectual property rights, our inability to protect those rights, or our infringement of others’ intellectual property rights, could adversely affect our business; (xiv) we could incur substantial liabilities if litigation is resolved unfavorably; (xv) we could incur substantial liability in the event of accidents or injuries occurring during our physically demanding events; (xvi) our live events expose us to risks relating to large public events as well as travel to and from such events; (xvii) we continue to face risks inherent in our feature film business; (xviii) we could face a variety of risks if we expand into new or complementary businesses and/or make strategic investments; (xix) risks related to our computer systems and online operations; (xx) through his beneficial ownership of a substantial majority of our Class B common stock, our controlling stockholder, Vincent K. McMahon, can exercise control over our affairs, and his interests may conflict with the holders of our Class A common stock; (xxi) a substantial number of shares are eligible for sale by Mr. McMahon and members of his family or trusts established for their benefit, and the sale, or the perception of possible sales, of those shares could lower our stock price; and (xxii) risks related to the relatively small public “float” of our Class A common stock. In addition, our dividend is dependent on a number of factors, including, among other things, our liquidity and historical and projected cash flow, strategic plan (including alternative uses of capital), our financial results and condition, contractual and legal restrictions on the payment of dividends (including under our revolving credit facility), general economic and competitive conditions and such other factors as our Board of Directors may consider relevant. The forward-looking statements speak only as of the date of this Form 10-K and undue reliance should not be placed on these statements. We undertake no obligation to update or revise any forward-looking statements.

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Item 7A. Quantitative and Qualitative Disclosures about Market Risk
In the normal course of business, we are exposed to foreign currency exchange rate, interest rate and equity price risks that could impact our results of operations. Our foreign currency exchange rate risk is minimized by maintaining minimal net assets and liabilities in currencies other than our functional currency.
Investments
     Our investment portfolio consists primarily of municipal bonds, including pre-refunded municipal bonds and corporate bonds. We are exposed to market risk related to our investment portfolio primarily as a result of credit quality risk and interest rate risk. Credit quality risk is defined as the risk of a credit downgrade to an individual fixed maturity security and the potential loss attributable to that downgrade. Credit quality risk is managed through our investment policy, which establishes credit quality limitations on the overall portfolio as well as diversification and percentage limits on securities of individual issuers. The result is a diversified portfolio of fixed maturity securities, with a weighted average credit rating of approximately “AA”.
     Interest rate risk is defined as the potential for economic losses on fixed maturity securities due to a change in market interest rates. Our investments in municipal bonds and corporate bonds have exposure to changes in the level of market interest rates. Interest rate risk is mitigated by managing our investment portfolio’s dollar weighted duration. Additionally, we have the capability of holding any security to maturity, which would allow us to realize full par value. We have evaluated the impact of an immediate 100 basis point change in interest rates on our investment portfolio. A 100 basis point increase in interest rates would result in an approximate $0.9 million decrease in fair value, whereas a 100 basis point decrease in interest rates would result in an approximate $0.9 million increase in fair value.
Item 8. Financial Statements and Supplementary Data
     The information required by this item is set forth in the Consolidated Financial Statements filed with this report.
Item 9. Changes in and Disagreements with Accountants on Accounting and Financial Disclosures
     None.
Item 9A. Controls and Procedures
Disclosure Controls and Procedures
     We have performed an evaluation under the supervision and with the participation of our management, including our Chairman and Chief Executive Officer and our Chief Financial Officer, of the effectiveness of our disclosure controls and procedures, as defined under the Securities Exchange Act of 1934. Based on that evaluation, our Chairman and Chief Executive Officer, and our Chief Financial Officer concluded that as of the end of the period covered by this Form 10-K, our disclosure controls and procedures were effective and designed to ensure that all material information required to be disclosed by the Company in reports that it files or submits under the Exchange Act is recorded, processed, summarized and reported within the time periods specified by the SEC and that such information is accumulated and communicated to our management, as appropriate to allow timely decisions regarding required disclosure.
There were no changes in the Company’s internal control over financial reporting identified in connection with management’s evaluation that occurred during the fourth quarter of our fiscal year ended December 31, 2012 that has materially affected, or is reasonably likely to materially affect, our internal control over financial reporting.
Management’s Report on Internal Control Over Financial Reporting
     Our management is responsible for establishing and maintaining adequate internal control over financial reporting, as such term is defined in Exchange Act Rules 13a-15(f) and 15d-15(f). Under the supervision and with the participation of our management, including our Chairman and Chief Executive Officer and our Chief Financial Officer, we conducted an evaluation of the effectiveness

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of our internal control over financial reporting as of December 31, 2012 based on the guidelines established in Internal Control — Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission (COSO). Our internal control over financial reporting includes policies and procedures that provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external reporting purposes in accordance with U.S. generally accepted accounting principles.
     Based on the results of our evaluation, our management concluded that our internal control over financial reporting was effective as of December 31, 2012. We review the results of management’s assessment with our Audit Committee.
     The effectiveness of our internal control over financial reporting as of December 31, 2012 has been audited by Deloitte & Touche LLP, an independent registered public accounting firm, as stated in their report which is included in this Annual Report on Form 10-K. Such report expresses an unqualified opinion on the effectiveness of the Company’s internal control over financial reporting as of December 31, 2012.

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REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

To the Board of Directors and Stockholders of
World Wrestling Entertainment, Inc.
Stamford, CT
We have audited the internal control over financial reporting of World Wrestling Entertainment, Inc. and subsidiaries (the "Company") as of December 31, 2012, based on criteria established in Internal Control — Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission. The Company's management is responsible for maintaining effective internal control over financial reporting and for its assessment of the effectiveness of internal control over financial reporting, included in the accompanying Management’s Report on Internal Control over Financial Reporting . Our responsibility is to express an opinion on the Company's internal control over financial reporting based on our audit.
     We conducted our audit in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether effective internal control over financial reporting was maintained in all material respects. Our audit included obtaining an understanding of internal control over financial reporting, assessing the risk that a material weakness exists, testing and evaluating the design and operating effectiveness of internal control based on the assessed risk, and performing such other procedures as we considered necessary in the circumstances. We believe that our audit provides a reasonable basis for our opinion.
     A company's internal control over financial reporting is a process designed by, or under the supervision of, the company's principal executive and principal financial officers, or persons performing similar functions, and effected by the company's board of directors, management, and other personnel to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles. A company's internal control over financial reporting includes those policies and procedures that (1) pertain to the maintenance of records that, in reasonable detail, accurately and fairly reflect the transactions and dispositions of the assets of the company; (2) provide reasonable assurance that transactions are recorded as necessary to permit preparation of financial statements in accordance with generally accepted accounting principles, and that receipts and expenditures of the company are being made only in accordance with authorizations of management and directors of the company; and (3) provide reasonable assurance regarding prevention or timely detection of unauthorized acquisition, use, or disposition of the company's assets that could have a material effect on the financial statements.
     Because of the inherent limitations of internal control over financial reporting, including the possibility of collusion or improper management override of controls, material misstatements due to error or fraud may not be prevented or detected on a timely basis. Also, projections of any evaluation of the effectiveness of the internal control over financial reporting to future periods are subject to the risk that the controls may become inadequate because of changes in conditions, or that the degree of compliance with the policies or procedures may deteriorate.
In our opinion, the Company maintained, in all material respects, effective internal control over financial reporting as of December 31, 2012, based on the criteria established in Internal Control — Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission.
     We have also audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States), the consolidated financial statements and financial statement schedule as of and for the year ended December 31, 2012 of the Company and our report dated February 28, 2013 expressed an unqualified opinion on those financial statements and financial statement schedule.
/s/ Deloitte & Touche LLP
Stamford, Connecticut
February 28, 2013

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Item 9B. Other Information
None.
PART III
     The information required by Part III (Items 10-14) is incorporated herein by reference to our definitive proxy statement for our 2013 Annual Meeting of Stockholders.
PART IV
Item 15. Exhibits and Financial Statement Schedules
     (a) The following documents are filed as a part of this report:
1. Consolidated Financial Statements and Schedule: See index to Consolidated Financial Statements on page F-1 of this report.
2. Exhibits:

			
Exhibit	 	 	
No.	     	Description of Exhibit	
3.1	 	Amended and Restated Certificate of Incorporation (incorporated by reference to Exhibit 3.2 to our Registration Statement on Form S-1 (No. 333-84327)).	
 	
3.1A	 	Amendment to Amended and Restated Certificate of Incorporation (incorporated by reference to Exhibit 4.1(a) to our Registration Statement on Form S-8, filed July 15, 2002).	
 	
3.2	 	Amended and Restated By-laws (incorporated by reference to Exhibit 3.4 to our Registration Statement on Form S-1 (No. 333-84327)).	
 	
3.2A	 	Amendment to Amended and Restated By-Laws (incorporated by reference to Exhibit 4.2(a) to our Registration Statement on Form S-8, filed July 15, 2002).	
 	
10.1*	 	World Wrestling Entertainment, Inc. 2007 Omnibus Incentive Plan, effective July 20, 2007 (incorporated by reference to Exhibit 10.2 to the Current Report on Form 8-K filed July 26, 2007).	
 	
10.2*	 	Form of Agreement for Performance Stock Units to the Company’s employees and officers under the Company’s 2007 Omnibus Incentive Plan (incorporated by reference to Exhibit 10.3 to the Current Report on Form 8-K filed July 26, 2007).	
 	
10.3*	 	Form of Agreement for Restricted Stock Units to the Company’s employees and officers under the Company’s 2007 Omnibus Incentive Plan (incorporated by reference to Exhibit 10.4 to the Current Report on Form 8-K filed July 26, 2007).	
 	
10.4*	 	Amended and Restated Employment Agreement with Vincent K. McMahon, effective as of January 1, 2011 (incorporated by reference to Exhibit 10.4 to our Current Report on Form 8-K filed November 15, 2010).	

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Exhibit	 	 	
No.	     	Description of Exhibit	
10.5*	 	World Wrestling Entertainment 2012 Employee Stock Purchase Plan (incorporated by reference to Appendix A to our Proxy Statement dated March 16, 2012)	
 	 	 	
10.6*	 	Amended and Restated Booking Agreement with Paul Levesque, effective as of January 1, 2012 (incorporated by reference to Exhibit 10.6 to our Annual Report on Form 10-K for the fiscal year ended December 31, 2011).	
 	 	 	
10.7*	     	Form of offer letters between the Company and executive officers (incorporated by reference to Exhibit 10.7 to our Annual Report on Form 10-K for the fiscal year ended December 31, 2011.	
 	 	 	
10.8	 	Revolving Credit Facility dated September 9, 2011, and related exhibits and schedules (incorporated by reference to Exhibit 10.15 to the Current Report on Form 8-K filed September 15, 2011).	
 	
21.1	 	List of Subsidiaries (filed herewith).	
 	
23.1	 	Consent of Deloitte & Touche LLP (filed herewith).	
 	
31.1	 	Certification by Vincent K. McMahon pursuant to Section 302 of Sarbanes-Oxley Act of 2002 (filed herewith).	
 	
31.2	 	Certification by George A. Barrios pursuant to Section 302 of Sarbanes-Oxley Act of 2002 (filed herewith).	
 	
32.1	 	Certification by Vincent K. McMahon and George A. Barrios pursuant to Section 906 of the Sarbanes-Oxley Act of 2002 (filed herewith).	
 	
101.INS**	 	XBRL Instance Document	
 	 	 	
101.SCH**	 	XBRL Taxonomy Extension Schema Document	
 	 	 	
101.CAL**	 	XBRL Taxonomy Extension Calculation Linkbase Document	
 	 	 	
101.DEF**	 	XBRL Taxonomy Extension Definition Linkbase Document	
 	 	 	
101.LAB**	 	XBRL Taxonomy Extension Label Linkbase Document	
 	 	 	
101.PRE**	 	XBRL Taxonomy Extension Presentation Linkbase Document	
 	 	 	
* Indicates management contract or compensatory plan or arrangement.
** Pursuant to Rule 406T of Regulation S-T, these interactive data files are deemed not filed or part of a registration statement or prospectus for purposes of Sections 11 and 12 of the Securities Act of 1933, are deemed not filed for purposes of Section 18 of the Securities Exchange Act of 1934 and otherwise are not subject to liability under those sections.

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SIGNATURES
Pursuant to the requirements of Section 13 or 15(d) of the Securities Exchange Act of 1934, the Registrant has duly caused this report to be signed on its behalf by the undersigned, thereto duly authorized.

			
 	 	W ORLD  W RESTLING  E NTERTAINMENT , I NC .	
 	 	(Registrant)	
Dated: February 28, 2013	By:	/s/ VINCENT K. MCMAHON	
 	 	Vincent K. McMahon	
 	 	Chairman of the Board of Directors and	
 	 	Chief Executive Officer	
     Pursuant to the requirements of the Securities Exchange Act of 1934, this report has been signed below by the following persons on behalf of the registrant and in the capacities and on the dates indicated.

					
Signature	 	Title or Capacity	 	Date	
 	 	 	 	 	
 	 	Chairman of the Board of Directors and Chief Executive Officer	 	 	
/s/ VINCENT K. MCMAHON	 	(principal executive officer)	 	 	
Vincent K. McMahon	     	 	     	February 28, 2013	
 	
/s/ STUART U. GOLDFARB	 	Director	 	February 28, 2013	
Stuart U. Goldfarb	 	 	 	 	
 	
/s/ PATRICIA A. GOTTESMAN	 	Director	 	February 28, 2013	
Patricia A. Gottesman	 	 	 	 	
 	
/s/ DAVID KENIN	 	Director	 	February 28, 2013	
David Kenin	 	 	 	 	
 	
/s/ JOSEPH H. PERKINS	 	Director	 	February 28, 2013	
Joseph H. Perkins	 	 	 	 	
 	
/s/ FRANK A. RIDDICK III	 	Director	 	February 28, 2013	
Frank A. Riddick III	 	 	 	 	
 	
/s/ JEFFREY R. SPEED	 	Director	 	February 28, 2013	
Jeffrey R. Speed	 	 	 	 	
 	
/s/ KEVIN DUNN	 	Director	 	February 28, 2013	
Kevin Dunn	 	 	 	 	
 	
/s/ BASIL V. DEVITO Jr.	 	Director	 	February 28, 2013	
Basil V. DeVito Jr.	 	 	 	 	
 	
/s/ GEORGE A. BARRIOS	 	Chief Financial Officer	 	February 28, 2013	
George A. Barrios	 	(principal financial and accounting officer)	 	 	

49

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WORLD WRESTLING ENTERTAINMENT, INC.
INDEX TO CONSOLIDATED FINANCIAL STATEMENTS

		
 	Page	
Report of Independent Registered Public Accounting Firm	F-2	
 	 	
Consolidated Income Statements for the years ended December 31, 2012, 2011 and 2010	F-3	
 	 	
Consolidated Statements of Comprehensive Income for the years ended December 31, 2012, 2011 and 2010	F-4	
 	 	
Consolidated Balance Sheets as of December 31, 2012 and 2011	F-5	
 	 	
Consolidated Statements of Stockholders’ Equity for the years ended December 31, 2012, 2011 and 2010	F-6	
 	 	
Consolidated Statements of Cash Flows for the years ended December 31, 2012, 2011 and 2010	F-7	
 	 	
Notes to Consolidated Financial Statements	F-8	
 	 	
Schedule II – Valuation and Qualifying Accounts	F-30	

F-1

Table of Contents

REPORT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM
To the Board of Directors and Stockholders of
World Wrestling Entertainment, Inc.
Stamford, CT
We have audited the accompanying consolidated balance sheets of World Wrestling Entertainment, Inc. and subsidiaries (the "Company") as of December 31, 2012 and 2011, and the related consolidated statements of income, comprehensive income, stockholders' equity, and cash flows for each of the three years in the period ended December 31, 2012. Our audits also included the financial statement schedule listed in the Index at Item 15. These financial statements and financial statement schedule are the responsibility of the Company's management. Our responsibility is to express an opinion on the financial statements and financial statement schedule based on our audits.
     We conducted our audits in accordance with the standards of the Public Company Accounting Oversight Board (United States). Those standards require that we plan and perform the audit to obtain reasonable assurance about whether the financial statements are free of material misstatement. An audit includes examining, on a test basis, evidence supporting the amounts and disclosures in the financial statements. An audit also includes assessing the accounting principles used and significant estimates made by management, as well as evaluating the overall financial statement presentation. We believe that our audits provide a reasonable basis for our opinion.
     In our opinion, such consolidated financial statements present fairly, in all material respects, the financial position of World Wrestling Entertainment, Inc. and subsidiaries as of December 31, 2012 and 2011, and the results of their operations and their cash flows for each of the three years in the period ended December 31, 2012, in conformity with accounting principles generally accepted in the United States of America. Also, in our opinion, such financial statement schedule, when considered in relation to the basic consolidated financial statements taken as a whole, present fairly, in all material respects, the information set forth therein.
We have also audited, in accordance with the standards of the Public Company Accounting Oversight Board (United States), the Company's internal control over financial reporting as of December 31, 2012, based on the criteria established in Internal Control - Integrated Framework issued by the Committee of Sponsoring Organizations of the Treadway Commission and our report dated February 28, 2013 expressed an unqualified opinion on the Company's internal control over financial reporting.
/s/ Deloitte & Touche LLP
Stamford, Connecticut
February 28, 2013

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Table of Contents

WORLD WRESTLING ENTERTAINMENT, INC.
CONSOLIDATED INCOME STATEMENTS
(in thousands, except per share data)

													
 	 	For the years ended December 31,	
 	 	2012	 	2011	 	2010	
Net revenues	 	$	484,013		 	$	483,921		 	$	477,655		
 	 	 	 	 	 	 	
Cost of revenues (including amortization and impairments of feature
   film production assets of $8,799, $39,742 and $13,000, respectively)	 	284,453		 	315,183		 	274,298		
Selling, general and administrative expenses	 	136,341		 	116,739		 	109,392		
Depreciation and amortization	 	20,024		 	14,980		 	11,707		
Operating income	 	43,195		 	37,019		 	82,258		
 	 	 	 	 	 	 	
Investment income, net	 	2,190		 	2,054		 	2,047		
Interest expense	 	(1,704	)	 	(623	)	 	(260	)	
Other expense, net	 	(997	)	 	(1,569	)	 	(2,105	)	
Income before income taxes	 	42,684		 	36,881		 	81,940		
 	 	 	 	 	 	 	
Provision for income taxes	 	11,252		 	12,049		 	28,488		
Net income	 	$	31,432		 	$	24,832		 	$	53,452		
 	 	 	 	 	 	 	
Earnings per share:	 	 	 	 	 	 	
Basic	 	$	0.42		 	$	0.33		 	$	0.72		
Diluted	 	$	0.42		 	$	0.33		 	$	0.71		
 	 	 	 	 	 	 	
Weighted average shares outstanding:	 	 	 	 	 	 	
Basic	 	74,595		 	74,212		 	74,570		
Diluted	 	74,981		 	74,858		 	75,306		

See accompanying notes to consolidated financial statements.

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Table of Contents

WORLD WRESTLING ENTERTAINMENT, INC.
CONSOLIDATED STATEMENTS OF COMPREHENSIVE INCOME
(in thousands)

	
													
 	 	For the years ended December 31,	
 	 	2012	 	2011	 	2010	
Net income	 	$	31,432		 	$	24,832		 	$	53,452		
Other comprehensive income (loss):	 	 	 	 	 	 	
Foreign currency translation adjustment	 	156		 	(42	)	 	192		
Unrealized holding gain (net of tax of $450, $152, and $372, respectively)	 	734		 	248		 	608		
Reclassification adjustment for gains realized in net income (net of tax of $75, $54 and $20, respectively)	 	(121	)	 	(88	)	 	(33	)	
Total other comprehensive income	 	769		 	118		 	767		
Comprehensive income	 	$	32,201		 	$	24,950		 	$	54,219		

See accompanying notes to consolidated financial statements.

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Table of Contents

WORLD WRESTLING ENTERTAINMENT, INC.
CONSOLIDATED BALANCE SHEETS
(in thousands, except share data)

								
 	As of December 31,	
 	2012	 	2011	
ASSETS	 	 	 	
CURRENT ASSETS:	 	 	 	
Cash and cash equivalents	$	66,048		 	$	52,491		
Short-term investments, net	86,326		 	103,270		
Accounts receivable, net of allowance for doubtful accounts and returns of $14,691 and $12,561, respectively	50,716		 	56,741		
Inventory	1,770		 	1,658		
Deferred income taxes	14,403		 	11,122		
Prepaid expenses and other current assets	15,269		 	14,461		
Total current assets	234,532		 	239,743		
PROPERTY AND EQUIPMENT, NET	102,162		 	96,562		
FEATURE FILM PRODUCTION ASSETS, NET	23,691		 	23,591		
TELEVISION PRODUCTION ASSETS	6,331		 	251		
INVESTMENT SECURITIES	5,220		 	10,156		
OTHER ASSETS	9,447		 	8,321		
TOTAL ASSETS	$	381,383		 	$	378,624		
LIABILITIES AND STOCKHOLDERS’ EQUITY	 	 	 	
CURRENT LIABILITIES:	 	 	 	
Current portion of long-term debt	$	—		 	$	1,262		
Accounts payable and accrued expenses	48,954		 	46,283		
Deferred income	28,611		 	21,709		
Total current liabilities	77,565		 	69,254		
LONG-TERM DEBT	—		 	359		
NON-CURRENT INCOME TAX LIABILITIES	9,092		 	5,634		
NON-CURRENT DEFERRED INCOME	—		 	8,234		
COMMITMENTS AND CONTINGENCIES	 	 	 	
STOCKHOLDERS’ EQUITY:	 	 	 	
Class A common stock: ($.01 par value; 180,000,000 shares authorized;	 	 	 	
29,253,665 and 28,254,874 shares issued and outstanding as of December 31,	 	 	 	
2012 and 2011, respectively)	293		 	283		
Class B convertible common stock: ($.01 par value; 60,000,000 shares authorized;	 	 	 	
45,500,830 and 46,163,899 shares issued and outstanding as of December 31,	 	 	 	
2012 and 2011, respectively)	455		 	462		
Additional paid-in capital	341,762		 	338,414		
Accumulated other comprehensive income	4,031		 	3,262		
Accumulated deficit	(51,815	)	 	(47,278	)	
Total stockholders’ equity	294,726		 	295,143		
TOTAL LIABILITIES AND STOCKHOLDERS’ EQUITY	$	381,383		 	$	378,624		
See accompanying notes to consolidated financial statements.

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Table of Contents

WORLD WRESTLING ENTERTAINMENT, INC.
CONSOLIDATED STATEMENTS OF STOCKHOLDERS’ EQUITY
(in thousands)

																																	
 	 	Common Stock	 	Additional	 	Accumulated
Other	 	 	 	 	
 	 	Class A	 	Class B	 	Paid - in	 	Comprehensive	 	Accumulated	 	 	
 	 	Shares	 	Amount	 	Shares	 	Amount	 	Capital	 	Income	 	Deficit	 	Total	
Balance, December 31, 2009	 	25,680		 	$	257		 	47,714		 	$	477		 	$	326,008		 	$	2,377		 	$	7,902		 	$	337,021		
Net income	 	—		 	—		 	—		 	—		 	—		 	—		 	53,452		 	53,452		
Other comprehensive income	 	—		 	—		 	—		 	—		 	—		 	767		 	—		 	767		
Stock issuances (repurchases), net	 	484		 	5		 	—		 	—		 	(2,500	)	 	—		 	—		 	(2,495	)	
Sale of Class B common stock by shareholder (See Note 14)	 	1,231		 	12		 	(1,231	)	 	(12	)	 	—		 	—		 	—		 	—		
Exercise of stock options	 	121		 	1		 	 	 	 	 	1,562		 	 	 	 	 	1,563		
Excess benefits from stock-based payment arrangements	 	—		 	—		 	—		 	—		 	2,504		 	—		 	—		 	2,504		
Dividends	 	—		 	—		 	—		 	—		 	1,439		 	—		 	(85,082	)	 	(83,643	)	
Stock-based compensation	 	—		 	—		 	—		 	—		 	7,579		 	—		 	—		 	7,579		
Balance, December 31, 2010	 	27,516		 	$	275		 	46,483		 	$	465		 	$	336,592		 	$	3,144		 	$	(23,728	)	 	$	316,748		
Net income	 	—		 	—		 	—		 	—		 	—		 	—		 	24,832		 	24,832		
Other comprehensive income	 	—		 	—		 	—		 	—		 	—		 	118		 	 	 	118		
Stock issuances (repurchases), net	 	420		 	5		 	—		 	—		 	(889	)	 	—		 	—		 	(884	)	
Sale of Class B common stock by shareholder (See Note 14)	 	319		 	3		 	(319	)	 	(3	)	 	—		—		—		—		—		 	—		
Tax effect from stock-based payment arrangements	 	—		 	—		 	—		 	—		 	(730	)	 	—		 	—		 	(730	)	
Dividends	 	—		 	—		 	—		 	—		 	573		 	—		 	(48,382	)	 	(47,809	)	
Stock-based compensation	 	—		 	—		 	—		 	—		 	2,868		 	—		 	—		 	2,868		
Balance, December 31, 2011	 	28,255		 	$	283		 	46,164		 	$	462		 	$	338,414		 	$	3,262		 	$	(47,278	)	 	$	295,143		
Net income	 	—		 	—		 	—		 	—		 	 	 	 	 	31,432		 	31,432		
Other comprehensive income	 	—		 	—		 	—		 	—		 	—		 	769		 	—		 	769		
Stock issuances (repurchases), net	 	336		 	3		 	—		 	—		 	(133	)	 	—		 	—		 	(130	)	
Sale of Class B common stock by shareholder (See Note 14)	 	663		 	7		 	(663	)	 	(7	)	 	 	 	 	 	 	 	—		
Tax effect from stock-based payment arrangements	 	—		 	—		 	—		 	—		 	(588	)	 	—		 	—		 	(588	)	
Dividends	 	 	 	 	 	 	 	 	 	154		 	 	 	(35,969	)	 	(35,815	)	
Stock-based compensation	 	—		 	—		 	—		 	—		 	3,915		 	—		 	—		 	3,915		
Balance, December 31, 2012	 	29,254		 	$	293			45,501			$	455			$	341,762				$	4,031				$	(51,815	)		$	294,726		

See accompanying notes to consolidated financial statements.

F-6

WORLD WRESTLING ENTERTAINMENT, INC.
CONSOLIDATED STATEMENTS OF CASH FLOWS
(in thousands)

													
 	 	For the years ended December 31,	
 	 	2012	 	2011	 	2010	
OPERATING ACTIVITIES:	 	 	 	 	 	 	
Net income	 	$	31,432		 	$	24,832		 	$	53,452		
Adjustments to reconcile net income to net cash provided by operating	 	 	 	 	 	 	
activities:	 	 	 	 	 	 	
Amortization and impairments of feature film production assets	 	8,799		 	39,742		 	13,000		
Depreciation and amortization	 	20,024		 	14,980		 	11,707		
Realized gains on sales of investments	 	(196	)	 	(142	)	 	(53	)	
Amortization of bond premium	 	2,270		 	2,580		 	1,827		
Amortization of debt issuance costs	 	614		 	205		 	—		
Stock-based compensation	 	3,845		 	2,868		 	7,579		
Revaluation of warrants	 	—		 	—		 	(610	)	
Provision for (recovery from) doubtful accounts	 	2,483		 	(692	)	 	774		
Services provided in exchange for equity instruments	 	(439	)	 	—		 	—		
Loss on disposal of property and equipment	 	63		 	1,376		 	—		
Provision for (benefit from) deferred income taxes	 	6,183		 	(6,424	)	 	(2,410	)	
Excess tax benefits from stock-based payment arrangements	 	(7	)	 	(122	)	 	(2,758	)	
Cash provided/(used) by changes in operating assets and liabilities:	 	 	 	 	 	 	
Accounts receivable	 	4,560		 	(1,915	)	 	9,908		
Inventory	 	(112	)	 	429		 	95		
Prepaid expenses and other assets	 	(2,658	)	 	4,770		 	(14,645	)	
Feature film production assets	 	(8,905	)	 	(7,097	)	 	(32,535	)	
Television production assets	 	(6,080	)	 	(251	)	 	—		
Accounts payable and accrued expenses	 	2,507		 	(3,692	)	 	(17,601	)	
Deferred income	 	(1,332	)	 	(8,261	)	 	12,074		
Net cash provided by operating activities	 	63,051		 	63,186		 	39,804		
INVESTING ACTIVITIES:	 	 	 	 	 	 	
Purchase of property and equipment and other assets	 	(33,890	)	 	(27,956	)	 	(12,314	)	
Proceeds from infrastructure improvement incentives	 	—		 	—		 	4,130		
Purchases of short-term investments	 	(19,177	)	 	(47,904	)	 	(96,751	)	
Proceeds from sales or maturities of investments	 	45,191		 	45,148		 	64,553		
Purchase of cost method investment	 	(5,000	)	 	—		 	—		
Net cash used in investing activities	 	(12,876	)	 	(30,712	)	 	(40,382	)	
FINANCING ACTIVITIES:	 	 	 	 	 	 	
Repayment of long-term debt	 	(1,621	)	 	(1,169	)	 	(1,082	)	
Debt issuance costs	 	—		 	(1,843	)	 	—		
Issuance of stock, net	 	811		 	893		 	1,022		
Dividends paid	 	(35,815	)	 	(47,809	)	 	(83,643	)	
Proceeds from exercise of stock options	 	—		 	—		 	1,562		
Excess tax benefits from stock-based payment arrangements	 	7		 	122		 	2,758		
Net cash used in financing activities	 	(36,618	)	 	(49,806	)	 	(79,383	)	
NET INCREASE (DECREASE) IN CASH AND CASH EQUIVALENTS	 	13,557		 	(17,332	)	 	(79,961	)	
CASH AND CASH EQUIVALENTS, BEGINNING OF PERIOD	 	52,491		 	69,823		 	149,784		
CASH AND CASH EQUIVALENTS, END OF PERIOD	 	$	66,048		 	$	52,491		 	$	69,823		
SUPPLEMENTAL CASH FLOW INFORMATION:	 	 	 	 	 	 	
       Cash paid for income taxes, net of refunds	 	$	7,158		 	$	12,058		 	$	31,047		
       Cash paid for interest	 	$	815		 	$	410		 	$	261		
NON-CASH INVESTING AND FINANCING TRANSACTIONS:	 	 	 	 	 	 	
Non-cash purchase of property and equipment and other assets	 	$	1,415		 	$	5,302		 	$	—		
See accompanying notes to consolidated financial statements.

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Table of Contents

WORLD WRESTLING ENTERTAINMENT, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In thousands, except share data)
1. Basis of Presentation and Business Description
The accompanying consolidated financial statements include the accounts of WWE. “WWE” refers to World Wrestling Entertainment, Inc. and its subsidiaries, unless the context otherwise requires. References to “we,” “us,” “our” and the “Company” refer to WWE and its subsidiaries. We are an integrated media and entertainment company, principally engaged in the development, production and marketing of television, pay-per-view event programming, live events, feature films, licensing of various WWE themed products and the sale of consumer products featuring our brands. Our operations are organized around four principal activities:
Live and Televised Entertainment

•	Revenues consist principally of ticket sales to live events, sales of merchandise at these live events, television rights fees, integrated sponsorships fees, and fees for viewing our pay-per-view and video-on-demand programming. 	
Consumer Products

•	Revenues consist principally of direct sales of WWE produced home entertainment (DVD/Blu-ray), magazine publishing and royalties or license fees related to various WWE themed products such as video games, toys and apparel. 	
Digital Media

•	Revenues consist principally of advertising sales on our websites, rights fees received for digital content, sale of merchandise on our website through our WWEShop internet storefront and sales of various broadband and mobile content. 	
WWE Studios

•	Revenues consist of amounts earned from the distribution of filmed entertainment. 	
All intercompany transactions and balances have been eliminated.
2. Summary of Significant Accounting Policies
     Use of Estimates — The preparation of financial statements in conformity with accounting principles generally accepted in the United States of America requires our management to make estimates and assumptions that affect the reported amounts of assets and liabilities and disclosures of contingent assets and liabilities at the date of the financial statements and the reported amounts of revenue and expenses during the reporting period. Actual results could differ from those estimates.
     Cash and Cash Equivalents — Cash and cash equivalents include cash on deposit in overnight deposit accounts and investments in money market accounts with original maturities of three months or less.
     Investment Securities, Net — We classify all of our investments as available-for-sale securities. Such investments consist primarily of municipal bonds, including pre-refunded municipal bonds, and corporate bonds. All of these investments are stated at fair value, with unrealized gains and losses on such securities reflected, net of tax, as other comprehensive income (loss) in stockholders’ equity. Realized gains and losses on investments are included in earnings and are derived using the specific identification method for determining the cost of securities sold.
Accounts Receivable, Net — Accounts receivable relate principally to amounts due to us from pay-per-view providers and television networks for pay-per-view presentations and television programming, respectively, and balances due from the sale of home videos and magazines. We estimate the collectability of our receivables and establish allowances for the amount of accounts receivable that we estimate to be uncollectible. We base these allowances on our historical collection experience, the length of time our accounts receivable are outstanding and the financial condition of individual customers.
Inventory — Inventory consists of merchandise sold on our website, merchandise sold at live events and DVDs, which are sold via a distributor to retailers. Substantially all of our inventory is comprised of finished goods. Inventory is stated at the lower of

F-8

WORLD WRESTLING ENTERTAINMENT, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In thousands, except share data)

2. Summary of Significant Accounting Policies (continued)  
cost (first-in, first-out basis) or market. The valuation of our inventories requires management to make market estimates assessing the quantities and the prices at which we believe the inventory can be sold.
Property and Equipment, Net — Property and equipment are stated at historical cost net of benefits associated with tax incentives less accumulated depreciation and amortization. Depreciation and amortization is computed on a straight-line basis over the estimated useful lives of the assets or, when applicable, the life of the lease, whichever is shorter. Vehicles and equipment are depreciated based on estimated useful lives varying from three to five years. Buildings and related improvements are depreciated based on estimated useful lives varying from five to thirty-nine years. Our corporate aircraft is depreciated over ten years on a straight-line basis less an estimated residual value.
Feature Film Production Assets, Net — Feature film production assets are recorded at the cost of production, including production overhead and net of production incentives. The costs for an individual film are amortized in the proportion that revenues bear to management’s estimates of the ultimate revenue expected to be recognized from exploitation, exhibition or sale. Unamortized feature film production assets are evaluated for impairment each reporting period. We review and revise estimates of ultimate revenue and participation costs at each reporting period to reflect the most current information available. If estimates for a film’s ultimate revenue are revised and indicate a significant decline in a film’s profitability or if events or circumstances change that indicate we should assess whether the fair value of a film is less than its unamortized film costs, we calculate the films estimated fair value using a discounted cash flows model. If fair value is less than it unamortized cost, the film is written down. Impairment charges are recorded as an increase in amortization expense included in cost of revenues in the consolidated financial statements.
Our estimate of ultimate revenues for feature films includes revenues from all sources for ten years from the date of a film’s initial release. We estimate the ultimate revenues based on industry and Company specific trends, the historical performance of similar films, the star power of the lead actors, and the genre of the film. Prior to the release of a feature film and throughout its life, we revise our estimates of revenues based on expected future results, actual results and other known factors affecting the various distribution markets. The most sensitive factor affecting our estimates of ultimate revenue for our feature films is home video sales. Home video sales fluctuate based on a variety of factors, including audience demand for our titles, the volume and quality of competing home video products, marketing and promotional strategies, as well as general economic conditions.
Television Production Assets — Television production assets consist of several episodic television series we have produced for distribution, either on a potential network or through other distribution platforms. Amounts capitalized include development costs, production costs, post-production costs and related production or post-production overhead. Costs to produce live event programming are expensed when the event is first broadcast. Unamortized television production assets are evaluated for impairment each reporting period. If conditions indicate a potential impairment, and the estimated future cash flows are not sufficient to recover the unamortized asset, the asset is written down to fair value. In addition, if we determine that a program will not likely air, we expense the remaining unamortized asset. For the years ended December 31, 2012 and 2011 , we did not expense any television production assets.
 Valuation of Long-Lived Assets — We periodically evaluate the carrying amount of long-lived assets when events and circumstances warrant such a review.
Income Taxes — Deferred tax liabilities and assets are recognized for the expected future tax consequences of events that have been reflected in the consolidated financial statements. Deferred tax liabilities and assets are determined based on the differences between the book and tax bases of particular assets and liabilities and operating loss carry forwards, using tax rates in effect for the years in which the differences are expected to reverse. A valuation allowance is provided to offset deferred tax assets if, based upon the available evidence, including consideration of tax planning strategies, it is more-likely-than-not that some or all of the deferred tax assets will not be realized.
We use a two-step approach to recognizing and measuring uncertain tax positions. The first step is to evaluate tax positions taken or expected to be taken in a tax return by assessing whether they are more likely than not sustainable, based solely on their technical merits, upon examination, and including resolution of any related appeals or litigation process. The second step is to

F-9

WORLD WRESTLING ENTERTAINMENT, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In thousands, except share data)

2. Summary of Significant Accounting Policies (continued)
measure the associated tax benefit of each position, as the largest amount that we believe is more likely than not realizable. Differences between the amount of tax benefits taken or expected to be taken in our income tax returns and the amount of tax benefits recognized in our financial statements represent our unrecognized income tax benefits, which we record as a liability. Our policy is to include interest and penalties related to unrecognized income tax benefits as a component of income tax expense.  
Revenue Recognition — Revenues are generally recognized when products are shipped or as services are performed. However, due to the nature of several of our business lines, there are additional steps in the revenue recognition process, as described below.

•	Pay-per-view programming:	
Revenues from our pay-per-view programming are recorded when the event is aired and are based upon our initial estimate of the number of buys achieved. This initial estimate is based on preliminary buy information received from our pay-per-view distributors. Final reconciliation of the pay-per-view buys generally occurs within one year and any subsequent adjustments to the buys are recognized in the period new information is received.

•	Sponsorships:	
     Through our sponsorship packages, we offer advertisers a full range of our promotional vehicles, including online and print advertising, on-air announcements and special appearances by our Superstars. We allocate revenue to all deliverables contained within a sponsorship arrangement based upon their relative selling price. In most instances, we determine relative selling price used for allocating revenue to a specific deliverable using vendor specific objective evidence ("VSOE"). VSOE is the selling price that a vendor charges when it sells similar products or services on a stand-alone basis. After allocating revenue to each deliverable, we recognize revenue from our sponsorship arrangements when each element is delivered.

•	Licensing:	
Revenues from our licensed products are recognized upon receipt of reports from the individual licensees that detail the royalties generated by related product sales. If we receive licensing advances, such payments are recorded as deferred revenue and are recognized as income when earned.

•	Home video:	
Revenues from the sales of home video titles are recorded at the later of delivery by our distributor to retailers, or the date that these products are made widely available for sale by retailers, net of an allowance for estimated returns. The allowance for estimated returns is based on historical information and current industry trends.

•	Magazine publishing:	
     Publishing newsstand revenues are recorded when the magazine is shipped, net of an allowance for estimated returns. We estimate the allowance for newsstand returns based upon our review of historical return rates and the expected performance of our current titles in relation to prior issue return rates.

•	TV rights:	
     Rights fees received from distributors of our television programming, both domestically and internationally, are recorded when the program has been delivered to the distributor and is available for exhibition. Our typical distribution agreement is between one and five years in length and frequently provides for contractual increases over its term. Expenses incurred in the production of our weekly television programming are expensed when the programming is first available for exhibition.

•	Films:	
     Revenue recognition for our feature films varies depending on the method of distribution and the extent of control the Company exercises over the distribution and related expenses. We exercise significant control over our self-distributed films and as a result, we record distribution revenue and related expenses on a gross basis in our financial statements. Third-party distribution partners

F-10

WORLD WRESTLING ENTERTAINMENT, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In thousands, except share data)

2. Summary of Significant Accounting Policies (continued)
control the distribution and marketing of our licensed films, and as a result, we recognize revenue on a net basis after the third-party distributor recoups distribution fees and expenses and results have been reported to us. This typically occurs in periods subsequent to the initial release of the film. Revenues generated from our films through the various distribution channels, including home video, video-on-demand and television are recognized consistent with the policies described above.
Film and Television Production Incentives — The Company has access to various governmental programs that are designed to promote film and television production within the United States and certain international jurisdictions. Tax credits earned with respect to expenditures on qualifying film, television and other production activities, including qualifying capital projects, are included as an offset to the related asset or as an offset to production expenses when we have reasonable assurance regarding the realizable amount of the tax credits.
Advertising Expense — Advertising costs are expensed as incurred, except for costs related to the development of a major commercial or media campaign which are expensed in the period in which the commercial or campaign is first presented. For the years ended December 31, 2012 , 2011 and 2010 , we recorded advertising expenses of $3,934 , $4,014 and $6,018 , respectively.
Foreign Currency Translation — For the translation of the financial statements of our foreign subsidiaries whose functional currencies are not U.S. Dollars, assets and liabilities are translated at the year-end exchange rate, and income statement accounts are translated at monthly average exchange rates for the year. The resulting translation adjustments are recorded in accumulated other comprehensive income, a component of stockholders’ equity. Foreign currency transactions are recorded at the exchange rate prevailing at the transaction date, with any gains/losses recorded in other income/expense.
Stock-Based Compensation — Equity awards are granted to directors, officers and employees of the Company.
Stock-based compensation costs associated with our restricted stock units ("RSUs") are determined using the fair market value of the Company's common stock on the date of the grant. These costs are recognized over the requisite service period using the graded vesting method, net of estimated forfeitures. RSUs typically have a three year service requirement and vest in equal annual installments.
Stock-based compensation costs associated with our performance stock units ("PSUs") are initially determined using the fair market value of the Company's common stock on the date the awards are approved by our Compensation Committee (service inception date). The vesting of these PSUs are subject to certain performance conditions and a service requirement of three and one half years. Until such time the performance conditions are met, stock compensation costs associated with these PSUs are re-measured each reporting period based upon the fair market value of the Company's common stock and the probability of attainment on the reporting date. The ultimate number of PSUs that are issued to an employee is the result of the actual performance of the Company at the end of the performance period compared to the performance conditions. Stock compensation costs for our PSUs are recognized over the requisite service period using the graded vesting method, net of estimated forfeitures.
We estimate forfeitures, based on historical trends, when recognizing compensation expense and adjust the estimate of forfeitures when they are expected to differ or as forfeitures occur.
Earnings Per Share (EPS) — Basic EPS is calculated by dividing net income by the weighted average common shares outstanding during the period. Diluted EPS is calculated by dividing net income by the weighted average common shares outstanding during the period, plus dilutive potential common shares which is calculated using the treasury-stock method. Dilutive potential common shares are excluded from the computation of EPS in periods in which they have an anti-dilutive effect.
Net income per share of Class A and Class B common stock is computed in accordance with a two-class method of earnings allocation. As such, any undistributed earnings for each period are allocated to each class of common stock based on the proportionate share of cash dividends that each class is entitled to receive. The Company did not compute earnings per share using the two class method for the years ended December 31, 2012 , 2011 and 2010 , as there were no undistributed earnings during the periods. Also, during 2012, the dividends paid per share of Class A and Class B common stock were the same.

F-11

WORLD WRESTLING ENTERTAINMENT, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In thousands, except share data)

2. Summary of Significant Accounting Policies (continued)
Recent Accounting Pronouncements
In February 2013, the Financial Accounting Standards Board ("FASB") issued an accounting standards update on the reporting of amounts reclassified out of accumulated other comprehensive income, to improve the transparency of reporting. These reclassifications present the effects on the line items of net income of significant amounts reclassified out of accumulated other comprehensive income–but only if the item reclassified is required under U.S. GAAP to be reclassified to net income in its entirety in the same reporting period. This standard update is effective for reporting periods beginning after December 15, 2012. We are currently evaluating the impact of adopting this accounting standards update on our consolidated financial statements.
In October 2012, the FASB issued an accounting standards update to amend the requirements related to an impairment assessment of unamortized film costs and clarify when unamortized film costs should be assessed for impairment. The update revises the impairment assessment to remove the rebuttable presumption that the conditions leading to the write-off of unamortized film costs after the balance sheet date existed as of the balance sheet date. The update also eliminates the requirement that an entity incorporate into fair value measurements used in impairment tests the effects of any changes in estimates resulting from the consideration of subsequent evidence, if the information would not have been considered by market participants at the measurement date. This standard update is effective for impairment assessments performed on or after December 15, 2012. We adopted this accounting standards update for our film impairment assessment as of December 31, 2012 which did not have a material effect on our consolidated financial statements.
In December 2011, the FASB issued an accounting standards update that expands the disclosure requirements for the offsetting of assets and liabilities related to certain financial instruments and derivative instruments. The update requires disclosures to present both gross information and net information for financial instruments and derivative instruments that are eligible for net presentation due to a right of offset, an enforceable master netting arrangement or similar agreement. This standard update is effective for our fiscal year beginning on January 1, 2013. We are currently evaluating the impact of adopting this accounting standards update on our consolidated financial statements.    
In June 2011, the FASB issued an accounting standard update to amend the presentation of comprehensive income in financial statements. The FASB also issued an accounting standards update in December 2011 that indefinitely deferred certain financial statement presentation provisions contained in its original June 2011 guidance. The guidance, which became effective January 1, 2012, gives companies the option to present comprehensive income in either a single continuous statement or in two separate but consecutive statements. On January 1, 2012, we adopted the effective portions of this accounting standards update by presenting comprehensive income in two separate but consecutive statements.
In May 2011, the FASB issued an accounting standard update to amend fair value measurements and related disclosures. This update relates to a major convergence project of the FASB and the International Accounting Standards Board to improve International Financial Reporting Standards ("IFRS") and U.S. GAAP. This update results in a consistent definition of fair value and common requirements for measurement of and disclosure about fair value between IFRS and U.S. GAAP. The update also changes some fair value measurement principles and enhances disclosure requirements related to activities in Level 3 of the fair value hierarchy. On January 1, 2012 we adopted this accounting standard update which did not have a material effect on our consolidated financial statements.

F-12

WORLD WRESTLING ENTERTAINMENT, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In thousands, except share data)

3. Earnings Per Share
     For purposes of calculating basic and diluted earnings per share, we used the following weighted average common shares outstanding (in thousands):

										
 	 	Year Ended December 31,	
 	 	2012	 	2011	 	2010	
Basic	 	74,595		 	74,212		 	74,570		
Diluted	 	74,981		 	74,858		 	75,306		
Dilutive effect of outstanding options	 	—		 	—		 	14		
Dilutive effect of restricted and performance stock units	 	379		 	637		 	718		
Dilutive effect of employee share purchase plan	 	7		 	9		 	4		
Anti-dilutive outstanding options (excluded from per-share calculations)	 	2		 	72		 	—		
  
4. Investment Securities and Short-Term Investments
On June 25, 2012, the Company invested $5,000 in Tout Industries, Inc. ("Tout") Series B Preferred Stock. This investment was accounted for under the cost method. We evaluate our investment in Tout for impairment if factors indicate that a significant
decrease in value has occurred. No such indicators were noted during the year ended December 31, 2012 . This investment is included in Investment Securities in our Consolidated Balance Sheets as of December 31, 2012 . In July 2012, the Company entered into a two-year strategic partnership whereby WWE would fully integrate and promote Tout's technology platform into WWE's TV broadcasts, digital properties and live events. WWE is eligible to receive up to 11,250 shares of Tout common stock
per quarter over the life of the two year agreement. During the second half of 2012 , the Company achieved the required performance targets and recorded revenue of $439 . The Company increased its investment in Tout for the 11,250 shares it received related to the third quarter of 2012 and has recorded a receivable for the shares it expects to receive relating to the fourth quarter.  
Investment securities and short-term investments measured at fair value consisted of the following:

																								
 	December 31, 2012	 	December 31, 2011	
 	Amortized
Cost	 	Unrealized
Holding
Gain	 	Fair
Value	 	Amortized
Cost	 	Unrealized
Holding
Gain (Loss)	 	Fair
Value	
Municipal bonds	$	68,517		 	$	482		 	$	68,999		 	$	82,456		 	$	732		 	$	83,188		
Corporate bonds	17,182		 	145		 	17,327		 	20,331		 	(249	)	 	20,082		
Auction rate securities	—		 	—		 	—		 	11,000		 	(844	)	 	10,156		
     Total	$	85,699		 	$	627		 	$	86,326		 	$	113,787		 	$	(361	)	 	$	113,426		

  We classify the investments listed in the above table as available-for-sale securities. Such investments consist primarily of municipal bonds, including pre-refunded municipal bonds, and corporate bonds. These investments are stated at fair value as required by the applicable accounting guidance. Unrealized gains and losses on such securities are reflected, net of tax, as other comprehensive income(loss) in the Consolidated Statements of Comprehensive Income.

F-13

WORLD WRESTLING ENTERTAINMENT, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In thousands, except share data)

4. Investment Securities and Short-Term Investments (continued)
Our municipal and corporate bonds are included in Short-term investments, net on our Consolidated Balance Sheets. Realized gains and losses on investments are included in earnings and are derived using the specific identification method for determining the cost of securities sold. As of December 31, 2012 , contractual maturities of these bonds are as follows:

		
 	Maturities	
Municipal bonds	1 month - 9 years	
Corporate bonds	3 months - 3 years	
During the years ended December 31, 2012 , 2011 and 2010 , available-for-sale securities were sold for total proceeds of $45,191 , $43,326 and $64,553 , respectively. Included in these proceeds were maturities and calls of available-for-sale securities of $28,705 , $27,670 , and $59,862 during the years ended December 31, 2012 , 2011 and 2010 , respectively. The gross realized gains on these sales totaled $196 , $142 and $53 in 2012 , 2011 and 2010 , respectively. In addition, during 2011 we exercised previously granted warrants to purchase common stock in a former licensee and subsequently sold this stock for $1,822 .
As of December 31, 2012 , we had net unrealized holding gains on available-for-sale securities of $627 which are included in other comprehensive income. Of this amount we had gross unrealized holding gains of $711 and gross unrealized holding losses of $84 . As of December 31, 2011 , we had net unrealized holding losses on available-for-sale securities of $361 which are included in other comprehensive income. Of this amount, we had gross unrealized holding losses of $1,158 and gross unrealized holding gains of $797 .    
5. Fair Value Measurement
     Fair value is determined based on the exchange price that would be received to sell an asset or paid to transfer a liability in the principal or most advantageous market for the asset or liability in an orderly transaction between market participants at the measurement date. Fair value is a market-based measurement based on assumptions that "market participants" would use to price the asset or liability. Accordingly, the framework considers markets or observable inputs as the preferred source of value followed by assumptions based on hypothetical transactions, in the absence of market inputs. The fair value should be calculated based on assumptions that market participants would use in pricing the asset or liability, not on assumptions specific to the entity. In addition, the fair value of assets and liabilities should include consideration of non-performance risk including the Company’s own credit risk.
Additionally, the accounting guidance establishes a three-level hierarchy that ranks the quality and reliability of information used in developing fair value estimates. The hierarchy gives the highest priority to quoted prices in active markets and the lowest priority to unobservable data. In cases where two or more levels of inputs are used to determine fair value, a financial instrument's level is determined based on the lowest level input that is considered significant to the fair value measurement in its entirety. The three levels of the fair value hierarchy are summarized as follows:

		
Level 1- 	quoted prices in active markets for identical assets or liabilities;	
Level 2-	quoted prices in active markets for similar assets and liabilities and inputs that are observable for the asset or liability; or	
Level 3-	unobservable inputs, such as discounted cash flow models or valuations	

F-14

WORLD WRESTLING ENTERTAINMENT, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In thousands, except share data)

5. Fair Value Measurement (continued)
The following assets are required to be measured at fair value on a recurring basis and the classification within the hierarchy was as follows:

																																	
 	 	Fair Value at December 31, 2012	 	Fair Value at December 31, 2011	
 	 	Total	 	Level 1	 	Level 2	 	Level 3	 	Total	 	Level 1	 	Level 2	 	Level 3	
Municipal bonds	 	$	68,999		 	$	—		 	$	68,999		 	$	—		 	$	83,188		 	$	—		 	$	83,188		 	$	—		
Corporate bonds	 	17,327		 	—		 	17,327		 	—		 	20,082		 	—		 	20,082		 	—		
Auction rate securities	 	—		 	—		 	—		 	—		 	10,156		 	—		 	—		 	10,156		
     Total	 	$	86,326		 	$	—		 	$	86,326		 	$	—		 	$	113,426		 	$	—		 	$	103,270		 	$	10,156		
Certain financial instruments are carried at cost on the Consolidated Balance Sheets, which approximates fair value due to their short-term, highly liquid nature. The carrying amounts of cash and cash equivalents, accounts receivable and accounts payable approximate fair value because of the short-term nature of such instruments.
We have classified our investment in municipal bonds and corporate bonds within Level 2 as their valuation requires quoted prices for similar instruments in active markets, quoted prices for identical or similar instruments in markets that are not active and/or model-based valuation techniques for which all significant inputs are observable in the market or can be corroborated by observable market data. The corporate and municipal bonds are valued based on model-driven valuations whereby market prices from a variety of industry standard data providers, security master files from large financial institutions and other third-party sources are used as inputs to an algorithm.
     We have historically classified our investment in auction rate securities ("ARS") within Level 3 as their valuation required substantial judgment and estimation of factors that are not currently observable in the market due to the lack of trading in the securities. During the second quarter of fiscal 2012, our remaining ARS were called by their issuer at par.
The table below includes a roll forward of our investment securities classified as Level 3 (significant unobservable inputs): 

									
 	 	As of December 31,	
 	 	2012	 	2011	
Fair value, Beginning	 	$	10,156		 	$	15,037		
Proceeds from redemption of auction rate securities	 	(11,000	)	 	(5,000	)	
Realized gain	 	844		 	—		
Unrealized gain	 	—		 	119		
Fair value, Ending	 	$	—		 	$	10,156		
The Company also has assets that are required to be measured at fair value on a non-recurring basis if it is determined that indicators of impairment exist. These assets are recorded at fair value only when an impairment is recognized. During the year ended December 31, 2012 , the Company recorded impairment charges of $1,229 on feature film production assets based on fair value measurements of $1,657 . During the year ended December 31, 2011 , the Company recorded impairment charges of $23,414 on feature film production assets based on fair value measurements of $21,186 . See Note 7. Feature Film Production Assets , for further discussion. There were no fair value measurements recorded on a non-recurring basis for the year ended December 31, 2010 . The Company classifies these fair values as Level 3 within the fair value hierarchy due to significant unobservable inputs. The Company utilizes a discounted cash flows model to determine the fair value of these impaired films where indicators of impairment exist. The significant unobservable inputs to this model are the Company’s expected cash flows for the film, including projected home video sales, pay and free TV sales and international sales, and a discount rate of 9% that market participants would seek for bearing the risk associated with such assets. The Company utilizes an independent third party specialist who assists us in gathering the necessary inputs used in our model.

F-15

WORLD WRESTLING ENTERTAINMENT, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In thousands, except share data)

6. Property and Equipment
Property and equipment consisted of the following:

									
 	 	As of December 31,	
 	 	2012	 	2011	
Land, buildings and improvements	 	$	97,551		 	$	83,284		
Equipment	 	93,316		 	84,335		
Corporate aircraft	 	20,858		 	20,858		
Vehicles	 	1,474		 	1,474		
 	 	213,199		 	189,951		
Less accumulated depreciation and amortization	 	(111,037	)	 	(93,389	)	
     Total	 	$	102,162		 	$	96,562		
         Depreciation expense was $19,151 , $14,520 and $11,504 , for the years ended December 31, 2012 , 2011 and 2010 , respectively. Included in depreciation expense for the year ended December 31, 2010 , is a one-time benefit of $1,674 from the recognition of an infrastructure tax credit as a result of the Company's transition to high definition broadcasting.
7. Feature Film Production Assets
Feature film production assets are summarized as follows:

									
 	 	As of December 31,	
 	 	2012	 	2011	
Feature film productions:	 	 	 	 	
In release	 	$	13,238		 	$	16,686		
Completed but not released	 	7,849		 	5,984		
In production	 	1,977		 	—		
In development	 	627		 	921		
     Total	 	$	23,691		 	$	23,591		

Approximately 38%  of “In release” film production assets are estimated to be amortized over the next 12 months and approximately 66% of “In release” film production assets are estimated to be amortized over the next three years. We anticipate amortizing 80% of our "In release" film production asset within four years as we receive revenues associated with international distribution of our licensed film.
During the year ended December 31, 2012 , we released two feature films under our self-distribution model, Bending the Rules and Barricade which comprise $832  and $825 , respectively, of our “In release” feature film assets. We also re-issued one feature film, No Holds Barred direct-to- DVD under our self-distribution model during the year ended December 31, 2012 . Under this distribution model, we control the distribution and marketing of these films. As a result, we record revenues and expenses on a gross basis in our consolidated financial statements. We also record distribution expenses, including advertising and other exploitation costs, in our financial statements as incurred. During 2012 , the Company entered into an agreement to co-distribute the feature film, The Day , domestically. This film was released during August 2012 and the Company will recognize revenue generated by this film in a manner similar to how it recognizes revenue for its licensed films; on a net basis, after distribution fees and expenses have been recouped and expenses and results have been reported to us.

F-16

WORLD WRESTLING ENTERTAINMENT, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In thousands, except share data)

    
7. Feature Film Production Assets (continued)
     During the year ended December 31, 2011, we released four feature films, The Reunion, The Chaperone, That's What I Am and Inside Out , which comprise $4,029 of our “In release” feature film assets as of December 31, 2012. All of these films were released under our self-distribution model. Unamortized feature film production assets are evaluated for impairment each reporting period. We review and revise estimates of ultimate revenue and participation costs at each reporting period to reflect the most current information available. If estimates for a film’s ultimate revenue are revised and indicate a significant decline in a film’s profitability or if events or circumstances change that indicate we should assess whether the fair value of a film is less than its unamortized film costs, we calculate the films estimated fair value using a discounted cash flows model. If fair value is less than amortized cost, the film is written down.
    We recorded an impairment charge of $1,229 during the year ended December 31, 2012 , related to our feature films Bending the Rules and Barricade . During the prior year ended December 31, 2011 , we recorded impairment charges of $23,414 related to our seven self-distributed films and two licensed films. These impairment charges represent the excess of the recorded net carrying value over the estimated fair value. No impairment charge was recorded during 2010.
We currently have four theatrical films designated as “Completed but not released”. We also have capitalized certain script development costs for various other film projects designated as “In development”. Capitalized script development costs are evaluated at each reporting period for impairment and to determine if a project is deemed to be abandoned. Approximately $1,045 , $728 and $300 of previously capitalized development costs were expensed for abandoned projects in 2012 , 2011 and 2010 , respectively.
8. Accounts Payable and Accrued Expenses
Accounts payable and accrued expenses consisted of the following:

									
 	 	As of December 31,	
 	 	2012	 	2011	
Trade related	 	$	7,364		 	$	7,858		
Payroll and related benefits	 	16,099		 	6,699		
Talent related	 	9,805		 	11,872		
Accrued event and television production	 	5,122		 	4,318		
Accrued home video royalties	 	1,989		 	2,710		
Accrued legal and professional	 	1,243		 	1,937		
Accrued purchases of property and equipment and other assets	 	1,415		 	5,302		
Accrued film liability	 	572		 	1,047		
Accrued other	 	5,345		 	4,540		
     Total	 	$	48,954		 	$	46,283		
Accrued other includes accruals for our publishing and licensing business activities, none of which exceeds 5% of current liabilities.

F-17

WORLD WRESTLING ENTERTAINMENT, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In thousands, except share data)

9. Senior Unsecured Revolving Credit Facility
In September 2011, the Company entered into a senior unsecured revolving credit facility with a syndicated group of banks, with JPMorgan Chase acting as administrative agent. The credit facility provides for a $200,000 line of credit that expires in September 2014, unless extended. Applicable interest rates for the borrowings under the revolving credit facility are a LIBOR-based rate plus 200 basis points or an alternate base rate plus 100 basis points . As of December 31, 2012 , the LIBOR-based rate plus margin was 2.31% . In the event the utilization percentage of the facility exceeds 50% , the applicable margin for the LIBOR-based and alternate base rate borrowings will increase by 25 basis points . As of December 31, 2012 , there are no amounts outstanding under the credit facility. The Company is required to pay a commitment fee calculated at a rate per annum of 0.375% on the average daily unused portion of the credit facility.
Under the terms of the revolving credit facility, the Company is subject to certain financial covenants and restrictions, including limitations with respect to our indebtedness, liens, mergers and acquisitions, dispositions of assets, investments, capital expenditures, and transactions with affiliates. In addition, the revolving credit facility restricts our ability to pay dividends if a default or event of default has occurred and is continuing thereunder, or if our consolidated leverage ratio (as calculated under the revolving credit facility) exceeds 2.5:1.0 or if our consolidated fixed charge coverage ratio (as calculated under the revolving credit facility) does not exceed 1.25:1.0.  
10. Income Taxes
For 2012 , 2011 and 2010 , we were taxed on our income from continuing operations at an effective tax rate of 26.4% , 32.7% and 34.8% , respectively. Our income tax provision for the years ended December 31, 2012 , 2011 and 2010 was $11,252 , $12,049 and $28,488 , respectively, and included federal, state and foreign taxes.
The components of our tax provision (benefit) are as follows:

													
 	 	Year Ended December 31,	
 	 	2012	 	2011	 	2010	
Current:	 	 	 	 	 	 	
Federal	 	$	4,825		 	$	16,674		 	$	27,276		
State and local	 	66		 	2,180		 	2,975		
Foreign	 	178		 	(381	)	 	647		
Deferred:	 	 	 	 	 	 	
Federal	 	6,150		 	(5,687	)	 	(1,761	)	
State and local	 	34		 	(737	)	 	(594	)	
Foreign	 	(1	)	 	—		 	(55	)	
Total	 	$	11,252		 	$	12,049		 	$	28,488		

F-18

WORLD WRESTLING ENTERTAINMENT, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In thousands, except share data)

10. Income Taxes (continued)  
Components of income before income taxes are as follows:

													
 	 	Year Ended December 31,	
 	 	2012	 	2011	 	2010	
U.S.	 	$	42,397		 	$	36,764		 	$	79,789		
International subsidiaries	 	287		 	117		 	2,151		
Income before income taxes	 	$	42,684		 	$	36,881		 	$	81,940		
  The following sets forth the difference between the provision for income taxes computed at the U.S. federal statutory income tax rate of 35% and that reported for financial statement purposes:

													
 	 	Year Ended December 31,	
 	 	2012	 	2011	 	2010	
Statutory U.S. federal tax at 35%	 	$	14,939		 	$	12,908		 	$	28,679		
State and local taxes, net of federal benefit	 	1,297		 	723		 	1,292		
Foreign rate differential	 	(32	)	 	562		 	(202	)	
Tax exempt interest income	 	(492	)	 	(574	)	 	(508	)	
Qualified production activity deduction	 	(979	)	 	(1,624	)	 	(2,135	)	
Unrecognized tax benefits	 	(3,827	)	 	40		 	582		
Other	 	346		 	14		 	780		
Provision for income taxes	 	$	11,252		 	$	12,049		 	$	28,488		
The tax effects of temporary differences that give rise to significant portions of the deferred tax assets and deferred tax liabilities consisted of the following:

F-19

WORLD WRESTLING ENTERTAINMENT, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In thousands, except share data)

10. Income Taxes (continued)  

									
 	 	As of December 31,	
 	 	2012	 	2011	
Deferred tax assets:	 	 	 	 	
Accounts receivable	 	$	2,302		 	$	793		
Inventory	 	4,640		 	4,679		
Prepaid royalties	 	7,045		 	7,482		
Stock options/stock compensation	 	1,235		 	1,424		
Net operating loss carryforwards	 	1,618		 	1,583		
Investments	 	—		 	146		
Intangible assets	 	2,584		 	2,658		
Accrued liabilities and reserves	 	411		 	1,164		
       Federal benefit related to uncertain tax positions	 	864		 	4,023		
Deferred tax assets, gross	 	20,699		 	23,952		
Valuation allowance	 	(1,616	)	 	(1,583	)	
Deferred tax assets, net	 	19,083		 	22,369		
Deferred tax liabilities:	 	 	 	 	
Property and equipment depreciation	 	(7,825	)	 	(3,118	)	
Capitalized feature film production costs	 	(2,894	)	 	(4,934	)	
Investments	 	(230	)	 	—		
Deferred tax liabilities	 	(10,949	)	 	(8,052	)	
Total deferred tax assets, net	 	$	8,134		 	$	14,317		
The temporary differences described above represent differences between the tax basis of assets or liabilities and amounts reported in the consolidated financial statements that will result in taxable or deductible amounts in future years when the reported amounts of the assets or liabilities are recovered or settled. The Company received tax deductions from the exercise of stock options, restricted stock units and performance stock units of $2,747 , $4,908 and $10,007 in 2012, 2011 and 2010, respectively.
As of December 31, 2012 and 2011 , $14,403 and $11,122 , respectively, of the deferred tax assets, net, are categorized as current assets in our consolidated balance sheets. As of December 31, 2012 , $6,269 was included in non-current income tax liabilities, and as of December 31, 2011 , $3,195 was included in other assets in our consolidated balance sheets.
As of December 31, 2012 and 2011 , we had valuation allowances of $1,616 and $1,583 respectively, to reduce our deferred tax assets to an amount more likely than not to be recovered. This valuation allowance relates to losses incurred as a result of our Australian film entities, and are not expected to be realized.
     We are subject to periodic audits of our various tax returns by government agencies which could result in possible tax liabilities. Although the outcome of these matters cannot currently be determined, we believe the outcome of these audits will not have a material effect on our financial statements.
     U.S. income taxes have not been provided for on approximately $3,263 of unremitted earnings of our international subsidiaries. These earnings are expected to be indefinitely reinvested overseas. It is not practical to compute the estimated deferred tax liability on these earnings. Any additional U.S. taxes payable on the remaining foreign earnings, if remitted, would be substantially offset by credits for foreign taxes already paid.

F-20

WORLD WRESTLING ENTERTAINMENT, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In thousands, except share data)

10. Income Taxes (continued)
Unrecognized Tax Benefits
For the year ended December 31, 2012 , we recognized $4,352 of previously unrecognized tax benefits. This primarily relates to the settlement of various audits, including the State of Connecticut, the IRS, and other state and local jurisdictions. Included in the amount recognized was $1,520 of potential interest and penalties related to uncertain tax positions. The recognition of these amounts for the year ended December 31, 2012 reduced our effective tax rate to 26.4% for the year ended as compared to 32.7% for the year ended December 31, 2011 .
At December 31, 2012 , we had $2,128 of unrecognized tax benefits, which if recognized, would affect our effective tax rate. This entire amount is classified in Non-current income tax liabilities. At December 31, 2011 , we had $10,733 of unrecognized tax benefits. Of this amount, $6,148 was classified in Prepaid expense and other current assets and the remaining $4,585 was classified in Non-current income tax liabilities.
Unrecognized tax benefit activity is as follows:

													
 	 	Year Ended December 31,	
 	 	2012	 	2011	 	2010	
Beginning Balance- January 1	 	$	10,733		 	$	10,083		 	$	9,078		
Increase to unrecognized tax benefits recorded for positions taken during the current year	 	307		 	1,226		 	1,800		
(Decrease) Increase to unrecognized tax benefits recorded for positions taken during a prior period	 	(2,591	)	 	470		 	584		
Decrease in unrecognized tax benefits relating to settlements with taxing authorities	 	(5,793	)	 	(242	)	 	—		
Decrease to unrecognized tax benefits resulting from a lapse of the applicable statute of limitations	 	(528	)	 	(804	)	 	(1,379	)	
Ending Balance- December 31	 	$	2,128		 	$	10,733		 	$	10,083		
We recognize potential accrued interest and penalties related to uncertain tax positions in income tax expense. We have $502 of accrued interest and $214 of accrued penalties related to uncertain tax positions as of December 31, 2012 . Essentially all of this amount is classified in Non-current income tax liabilities. At December 31, 2011 , we had approximately $2,654 of accrued interest and $208 of accrued penalties related to uncertain tax positions. Of this amount, $1,813 was classified in Prepaid expense and other current assets and the remaining $1,049 was classified in Non-current income tax liabilities.
Based upon the expiration of statutes of limitations and possible settlements in several jurisdictions, we believe it is reasonably possible that the total amount of previously unrecognized tax benefits may decrease by approximately $609 within 12 months after December 31, 2012 .
We file income tax returns in the United States and various state, local and foreign jurisdictions. During 2012, the IRS completed an examination for tax year 2009. We are subject to examination by the IRS for tax years after 2009. The Company also settled an outstanding examination with the State of Connecticut. This examination included tax years through 2010. In addition, the Company settled several audits with other various states. In other jurisdictions, with few exceptions, we are subject to income tax examinations by tax authorities for years ending on or after December 31, 2009.

F-21

WORLD WRESTLING ENTERTAINMENT, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In thousands, except share data)

11. Film and Television Production Incentives
The Company has access to various governmental programs that are designed to promote film and television production within the United States and certain international jurisdictions. Incentives earned with respect to expenditures on qualifying film, television and other production activities, including qualifying capital projects, are included as an offset to the related asset or as an offset to production expenses when we have reasonable assurance regarding the realizable amount of the incentives. Film and television production incentives consisted of the following:

													
 	 	Year Ended December 31,	
 	 	2012	 	2011	 	2010	
Feature film production incentives	 	$	1,851		 	$	6,067		 	$	4,303		
Television production incentives	 	7,979		 	6,565		 	6,124		
Infrastructure improvement incentives	 	—		 	—		 	4,130		
12. Commitments and Contingencies
We have certain commitments, including various non-cancelable operating leases for facilities and sales offices and performance contracts with various talent.
Future minimum payments as of December 31, 2012 under the agreements described above were as follows:

													
 	 	Operating
Lease
Commitments	 	Other
Commitments	 	Total	
2013	 	$	2,829		 	$	11,187		 	$	14,016		
2014	 	2,751		 	8,780		 	11,531		
2015	 	1,849		 	2,788		 	4,637		
2016	 	1,493		 	1,743		 	3,236		
2017	 	638		 	1,513		 	2,151		
Thereafter	 	975		 	5,259		 	6,234		
     Total	 	$	10,535		 	$	31,270		 	$	41,805		
     Rent expense under operating lease commitments totaled $4,608 , $2,847 and $2,263 for years ended December 31, 2012 , 2011 and 2010 , respectively.
Legal Proceedings
World Wide Fund for Nature
In April 2000, The World Wide Fund for Nature and its American affiliate, The World Wildlife Fund (collectively, the "Fund") instituted legal proceedings against WWE in the English High Court seeking injunctive relief and unspecified damages for alleged breaches of a 1994 agreement between the fund and the Company regarding the use of the initials "wwf". In the third quarter of 2012, this litigation was settled.  The settlement did not have a material adverse effect on the Company's financial condition, results of operations or liquidity.
Other Matters
We are involved in several suits and claims that we consider to be in the ordinary course of our business. By its nature, the outcome of litigation is not known but the Company does not currently expect its pending litigation to have a material adverse effect on our financial condition, results of operations or liquidity. We may from time to time become a party to other legal proceedings.

F-22

WORLD WRESTLING ENTERTAINMENT, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In thousands, except share data)

13. Related Party Transactions
     Vincent K. McMahon, Chairman of the Board of Directors and Chief Executive Officer, controls approximately 83% of the voting power of the issued and outstanding shares of our common stock. Through the beneficial ownership of a substantial majority of our Class B common stock, Mr. McMahon can effectively exercise control over our affairs.
From February 2008 until April 2011, the Board of Directors authorized quarterly cash dividends of $0.36 per share on all Class A common shares. The quarterly dividend on all Class A and Class B shares held by members of the McMahon family and their respective trusts remained at $0.24  per share for a period of three years due to a waiver received from the McMahon family. This waiver expired after the declaration of the March 2011 dividend.
      On September 16, 2009, Linda McMahon resigned as Chief Executive Officer of the Company and announced her candidacy for the United States Senate, representing the State of Connecticut. Mrs. McMahon’s election team engaged the Company to produce certain television advertisements during the campaign in 2012, 2011 and 2010. The Company performed these services and charged the campaign the fair market value for the provided television production services, which were approximately $4 , $3 , and $360 for the years ended December 31, 2012, 2011 and 2010 , respectively.
14. Stockholders’ Equity
Class B Convertible Common Stock
Our Class B common stock is fully convertible into Class A common stock, on a one for one basis, at any time at the option of the holder. The two classes are entitled to equal per share dividends and distributions and vote together as a class with each share of Class B entitled to ten votes and each share of Class A entitled to one vote, except when separate class voting is required by applicable law. If, at any time, any shares of Class B common stock are beneficially owned by any person other than Vincent McMahon, Linda McMahon, any descendant of either of them, any entity which is wholly owned and is controlled by any combination of such persons or any trust, all the beneficiaries of which are any combination of such persons, each of those shares will automatically convert into shares of Class A common stock. During the years ended December 31, 2012 , 2011 and 2010, Class B shares were sold, resulting in their conversion to Class A shares. Through his beneficial ownership of a substantial majority of our Class B common stock, our controlling stockholder, Vincent McMahon, can effectively exercise control over our affairs, and his interests could conflict with the holders of our Class A common stock.
Dividends
In April 2011, the Board of Directors adjusted the Company’s quarterly dividend to $0.12 per share on all Class A and Class B shares.
From February 2008 through the first quarter of 2011, the Board of Directors authorized quarterly cash dividends of $0.36 per share on all Class A common shares. The quarterly dividend on all Class A and Class B shares held by members of the McMahon family and their respective trusts remained at $0.24  per share for a period of three years due to a waiver received from the McMahon family. This waiver expired after the declaration of the March 2011 dividend.
     We paid quarterly dividends of $0.12 per share, totaling $35,815 , on all Class A and Class B shares for the year ended December 31, 2012 . We paid one quarterly dividend of $0.36 per share and three quarterly dividends of $0.12 per share, totaling $19,957 , on all Class A common shares, and we paid one quarterly dividend of $0.24 per share and three quarterly dividends of $0.12 per share, totaling $27,852 , on all Class B common shares for the year ended December 31, 2011 . We paid four quarterly dividends of $0.36 per share, totaling $38,724 , on all Class A common shares and $0.24 per share, totaling $44,919 , on all Class B common shares for the year ended December 31, 2010 .

F-23

WORLD WRESTLING ENTERTAINMENT, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In thousands, except share data)

15. Stock-based Compensation
The 2007 Omnibus Incentive Plan (the "2007 Plan") provides for equity-based incentive awards as determined by the compensation committee of the Board of Directors as incentives and rewards to encourage officers and employees to participate in our long-term success. In 2004, we began issuing RSUs, which typically have a three year service requirement and vest in equal annual installments. In 2007, we began issuing PSUs in addition to RSUs, which are subject to certain performance conditions and generally vest ratably over three and one-half years.
As of December 31, 2012 , there were approximately 2.7 million shares available for future grants under the 2007 Plan. It is our policy to issue new shares to satisfy option exercises and the vesting of RSUs and PSUs.
Stock Options
We have not granted any stock options since June 2004 and there were no stock options exercised or forfeited during 2012 and there were no stock options exercised, canceled or forfeited during 2011.
The following tables summarizes stock options activity for the year ended December 31, 2012 :

														
 	 	Options	 	Weighted
Average
Exercise Price	 	Weighted
Average
Remaining
Contractual Term (in Years)	 	Aggregate
Intrinsic Value	
Outstanding at January 1, 2012	 	71,966		 	$	13.44		 	0.5	 	$	—		
Canceled/Expired	 	(71,966	)	 	$	13.44		 	 	 	 	
Outstanding, vested and exercisable at December 31, 2012	 	—		 	$	—		 		 	$	—		

As of December 31, 2012 , there were no unrecognized stock-based compensation expenses related to stock options, as all outstanding stock options were vested.
  
The following is information relating to our stock option activity for the year ended December 31, 2010:

					
 	 	2010	
Intrinsic value of options exercised	 	$	290		
Cash received from options exercised	 	$	1,562		
Tax benefits realized for tax deductions from exercise of stock options	 	$	110		
Restricted Stock Units
      The Company grants RSUs to officers and employees under our 2007 Plan. Stock-based compensation costs associated with our restricted stock units are determined using the fair market value of the Company's common stock on the date of the grant. These costs are recognized over the requisite service period using the graded vesting method, net of estimated forfeitures. RSUs typically have a three year service requirement and vest in equal annual installments. We estimate forfeitures, based on historical trends, when recognizing compensation expense and adjust the estimate of forfeitures when they are expected to differ.

F-24

WORLD WRESTLING ENTERTAINMENT, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In thousands, except share data)

15. Stock-based Compensation (continued)
The following tables summarize the activity of RSUs for the year ended December 31, 2012 :

								
 	 	Units	 	Weighted-Average Grant-Date Fair Value	
Unvested at January 1, 2012	 	65,185		 	$	12.42		
Granted	 	147,653		 	$	9.25		
Vested	 	(59,538	)	 	$	10.86		
Forfeited	 	(7,125	)	 	$	11.27		
Unvested at December 31, 2012	 	146,175		 	$	9.97		

	
													
 	 	Year Ended December 31,	
 	 	2012	 	2011	 	2010	
Stock-based compensation expense	 	$	1,320		 	$	370		 	$	733		
Tax benefits realized	 	494		 	141		 	279		
Weighted-average grant-date fair value of RSUs granted	 	1,366		 	632		 	230		
Fair value of RSUs vested	 	647		 	1,700		 	2,382		
As of December 31, 2012 , total unrecognized stock-based compensation expense related to unvested RSUs net of estimated forfeitures, was approximately $702 , before income taxes, and is expected to be recognized over a weighted-average period of approximately 1.3 years.
Performance Stock Units
Stock-based compensation costs associated with our performance stock units ("PSUs") are initially determined using the fair market value of the Company's common stock on the date the awards are approved by our Compensation Committee (service inception date). The vesting of these PSUs are subject to certain performance conditions and a service requirement of three and one half years. Until such time the performance conditions are met, stock compensation costs associated with these PSUs are re-measured each reporting period based upon the fair market value of the Company's common stock and the probability of attainment on the reporting date. The ultimate number of PSUs that are issued to an employee is the result of the actual performance of the Company at the end of the performance period compared to the performance conditions. Stock compensation costs for our PSUs are recognized over the requisite service period using the graded vesting method, net of estimated forfeitures.

F-25

WORLD WRESTLING ENTERTAINMENT, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In thousands, except share data)

15. Stock-based Compensation (continued)  
The following tables summarize the activity of PSUs for the year ended December 31, 2012 :

								
 	 	Units	 	Weighted-Average Grant-Date Fair Value	
Unvested at January 1, 2012	 	813,930		 	$	13.31		
Granted	 	622,700		 	$	7.89		
Vested	 	(290,632	)	 	$	15.05		
Forfeited	 	(460,295	)	 	$	7.27		
Unvested at December 31, 2012	 	685,703		 	$	8.37		

	
													
 	 	Year Ended December 31,	
 	 	2012	 	2011	 	2010	
Stock-based compensation expense	 	$	2,440		 	$	2,378		 	$	6,632		
Tax benefits realized	 	2,252		 	904		 	2,520		
Weighted-average grant-date fair value of PSUs granted	 	4,913		 	6,062		 	7,182		
Fair value of PSUs vested	 	4,375		 	5,878		 	7,474		
As of December 31, 2012 , total unrecognized stock-based compensation expense related to unvested PSUs, net of estimated forfeitures, was approximately $ 4,000 , before income taxes, and is expected to be recognized over a weighted-average period of approximately 1.7 years.
Employee Stock Purchase Plan
     We provide a stock purchase plan for our employees. Under the plan, all regular full-time employees may contribute up to 10% of their base compensation (subject to certain income limits) to the semi-annual purchase of shares of our common stock. The purchase price is 85% of the fair market value at certain plan-defined dates. As this plan is defined as compensatory, a charge is recorded to Selling, general and administrative expense for the difference between the fair market value and the discounted price. During 2012, 2011 and 2010, employees purchased 76,676 , 67,537  and 57,334  shares of our common stock which resulted in an expense of $85 , $110 , $194 , respectively.
16. Employee Benefit Plans
We sponsor a 401(k) defined contribution plan covering substantially all employees. Under this plan, participants are allowed to make contributions based on a percentage of their salary, subject to a statutorily prescribed annual limit. We make matching contributions of 50% of each participant’s contributions, up to 6% of eligible compensation. We may also make additional discretionary contributions to the 401(k) plan. Our expense for matching contributions to the 401(k) plan was $1,384 , $1,239 and $1,189 for the years ended December 31, 2012 , 2011 and 2010 , respectively. The Company did not make any discretionary contributions for the years ended December 31, 2012 , 2011 or 2010 .

F-26

WORLD WRESTLING ENTERTAINMENT, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In thousands, except share data)

17. Segment Information
     As discussed in Note 1, the Company classifies its operations into four reportable segments: Live and Televised Entertainment, Consumer Products, Digital Media and WWE Studios.
We measure the performance of our reportable segments based upon segment operating income. We do not allocate our corporate overhead to our reportable segments, which includes the majority of selling, general and administrative expenses, and unallocated depreciation and amortization of property and equipment. Starting in the second quarter of 2012, we began allocating certain staff related expenses, specifically stock-based compensation costs, management incentive compensation and medical benefits in our management reporting and, as such, we have prospectively included these costs in the calculation of operating income for our reportable segments. This change did not have a material impact on our reportable segments' operating income. Revenues from transactions between our operating segments are not material.
The accounting policies used to determine the performance of our operating segments are the same as those described in Note 2. Summary of Significant Accounting Policies .
Operating results by segment were as follows:

													
 	 	Year Ended December 31,	
 	 	2012	 	2011	 	2010	
Net revenues:	 	 	 	 	 	 	
Live and Televised Entertainment	 	$	353,849		 	$	339,979		 	$	331,835		
Consumer Products	 	87,756		 	94,914		 	97,376		
Digital Media	 	34,531		 	28,132		 	28,937		
WWE Studios	 	7,877		 	20,896		 	19,507		
     Total net revenues	 	$	484,013		 	$	483,921		 	$	477,655		
 	 	 	 	 	 	 	
Depreciation and amortization:	 	 	 	 	 	 	
Live and Televised Entertainment	 	$	9,238		 	$	7,491		 	$	5,657		
Consumer Products	 	874		 	460		 	203		
Digital Media	 	1,485		 	1,174		 	1,178		
WWE Studios	 	9		 	9		 	4		
Corporate	 	8,418		 	5,846		 	4,665		
     Total depreciation and amortization	 	$	20,024		 	$	14,980		 	$	11,707		
 	 	 	 	 	 	 	
Operating income (loss):	 	 	 	 	 	 	
Live and Televised Entertainment	 	$	118,233		 	$	116,768		 	$	119,166		
Consumer Products	 	47,768		 	50,574		 	49,992		
Digital Media	 	8,852		 	6,008		 	4,951		
WWE Studios	 	(5,463	)	 	(29,388	)	 	(1,762	)	
Corporate	 	(126,195	)	 	(106,943	)	 	(90,089	)	
     Total operating income	 	$	43,195		 	$	37,019		 	$	82,258		

F-27

WORLD WRESTLING ENTERTAINMENT, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In thousands, except share data)

17. Segment Information (continued)  
The following is a schedule of assets by segment:

									
 	 	As of December 31,	
 	 	2012	 	2011	
Assets:  	 	 	 	 	
       Live and Televised Entertainment	 	$	150,014			$	143,592		
       Consumer Products	 	13,227			12,555		
       Digital Media	 	8,854			6,063		
       WWE Studios	 	27,410			54,308		
       Unallocated	 	181,878			162,106		
       Total assets	 	$	381,383		 	$	378,624		

During the years ended December 31, 2012 and 2011 , the Company focused on capital spending as it relates to its efforts to produce additional content for distribution through various media platforms, spending approximately $19,000 and $15,000 , respectively, towards these initiatives; these amounts are included in corporate and other below. Capital spending, including spending related to the aforementioned initiatives by segment, was as follows:

	
													
 	 	Year ended December 31,	
 	 	2012	 	2011	 	2010	
Live and Televised Entertainment	 	$	3,123			$	5,210		 	$	7,191		
Consumer Products	 	5,188			1,793		 	60		
Digital Media	 	1,996			1,686		 	552		
Corporate and other	 	23,583			19,267		 	4,511		
     Total purchases of property and equipment	 	$	33,890		 	$	27,956		 	$	12,314		

Geographic Information
     Net revenues by major geographic region are based upon the geographic location of where our content is distributed. The information below summarizes net revenues to unaffiliated customers by geographic area:

													
 	 	Year ended December 31,	
 	 	2012	 	2011	 	2010	
North America	 	$	365,942		 	$	350,523		 	$	342,312		
Europe/Middle East/Africa	 	70,720		 	76,165		 	80,263		
Asia Pacific	 	37,087		 	38,662		 	35,647		
Latin America	 	10,264		 	18,571		 	19,433		
     Total net revenues	 	$	484,013		 	$	483,921		 	$	477,655		
 
Revenues generated from the United Kingdom, our largest international market, were $34,001 , $33,178 and $33,932 for the years ended December 31, 2012 , 2011 and 2010 , respectively. Approximately $100 and $200 of property and equipment was located outside of the United States at December 31, 2012 and 2011 , respectively.

F-28

WORLD WRESTLING ENTERTAINMENT, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In thousands, except share data)

18. Concentration of Credit Risk
We continually monitor our position with, and the credit quality of, the financial institutions that are counterparties to our financial instruments. Our accounts receivable relates principally to a limited number of distributors, including our television, pay-per-view and home video distributors and licensees that produce consumer products containing our intellectual trademarks. We closely monitor the status of receivables with these customers and maintain allowances for anticipated losses as deemed appropriate. At December 31, 2012 , our largest single customer balance was approximately 14% of our gross accounts receivable balance.
19. Quarterly Financial Summaries (unaudited)

																	
 	 	1st   Quarter	 	2nd   Quarter	 	3rd   Quarter	 	4th   Quarter	
2012	 	(1) (5)	 	(1) (2)	 	(1) (2) (3) (4)	 	(1) (4)	
Net revenues	 	$	123,068		 	$	141,648		 	$	104,197		 	$	115,100		
Cost of revenues	 	$	68,397		 	$	85,484		 	$	61,406		 	$	69,166		
Net income	 	$	15,331		 	$	11,943		 	$	3,527		 	$	631		
Net income per common share: basic	 	$	0.21		 	$	0.16		 	$	0.05		 	$	0.01		
Net income per common share: diluted	 	$	0.20		 	$	0.16		 	$	0.05		 	$	0.01		
2011	 	 	 	 	 	 	 	 	
Net revenues	 	$	119,907		 	$	142,554		 	$	108,518		 	$	112,942		
Cost of revenues	 	$	73,247		 	$	88,829		 	$	64,455		 	$	88,652		
Net income (loss)	 	$	8,603		 	$	14,267		 	$	10,591		 	$	(8,629	)	
Net income (loss) per common share: basic	 	$	0.11		 	$	0.19		 	$	0.14		 	$	(0.12	)	
Net income (loss) per common share: diluted	 	$	0.11		 	$	0.19		 	$	0.14		 	$	(0.12	)	

(1)	Cost of revenues for the first and fourth quarters of 2012 includes impairment charges of $754 and $475 , respectively, related to certain of our feature films. For 2011, cost of revenues includes impairment charges in the first, second, third and fourth quarters of $2,800 , $3,250 , $5,123 and $12,241 , respectively, related to feature films. See Note 7. Feature Film Production Assets.	

(2)	Net income for the second and third quarters of 2012 includes the benefit of $1,031 and $4,143 , respectively, relating to incentives received relating to television production.	

(3)	For the third quarter of 2011, cost of revenues and net income include the benefit of $4,146 and $4,399 , respectively, relating to incentives received relating to television and other productions.	

(4)	Net income for the third quarter of 2012 reflects a return to a more normalized level of management incentive compensation of $2,965 compared with $(2,683) for the respective 2011 quarter. The third quarter of 2011 reflects the reversal of amounts previously accrued for management incentive compensation as it was determined management would not meet performance targets.	

(5)	Net income includes a $4.1 million tax benefit in the first quarter of 2012 related to previously unrecognized tax benefits.	

F-29

WORLD WRESTLING ENTERTAINMENT, INC.
NOTES TO CONSOLIDATED FINANCIAL STATEMENTS
(In thousands, except share data)

20. Subsequent Event
On December 19, 2012, our former video game licensee THQ Inc. ("THQ") declared bankruptcy. As a result, the Company reserved $1.7 million as bad debt for amounts that were due the Company from THQ at December 31, 2012 . The amounts reserved primarily related to sponsorship agreements and various services WWE provided to THQ in support of the release of WWE '13 .
In February 2013, the Company and THQ reached an agreement to terminate its video game license, which agreement was approved by the U.S. Bankruptcy Court on February 19, 2013. In connection with this termination, the Company waived its rights to the pre-petition amounts due under its license agreement with THQ, and THQ agreed to transfer certain intellectual property rights and to pay post-petition royalties to WWE by March 31, 2013.
In connection with the THQ license termination, the Company will recognize approximately $8.0 million of revenue during the first quarter of 2013 relating to the unrecognized portion of an advance received when the Company entered into the license agreement with THQ in 2009. As a result of THQ's bankruptcy, the Company will not be able to collect and recognize a portion of anticipated royalties due in the first quarter of approximately $4.0 million to $5.0 million . Additionally, upon termination of the agreement with THQ, the Company entered into a multi-year agreement with Take-Two Interactive Software, Inc. ("Take-Two") to be the Company's video game licensee. Take-Two will assume distribution of our existing catalog of video games, as well as develop, publish and distribute new titles, effective with the release of the Company's annual franchise game WWE2K14 in late 2013.

F-30

WORLD WRESTLING ENTERTAINMENT, INC.
SCHEDULE II — VALUATION AND QUALIFYING ACCOUNTS
(in thousands)

																	
Description	 	Balance at
Beginning of Year	 	Charges to
Expense/
Against Revenues	 	Deductions/Adjustments *	 	Balance at
End of Year	
For the Year Ended December 31, 2012	 	 	 	 	 	 	 	 	
Allowance for doubtful accounts	 	$	2,179		 	$	2,483		 	$	1,613			$	6,275		
Magazine publishing allowance for newsstand returns	 	3,286		 	14,355		 	(15,496	)	 	2,145		
Home video allowance for returns	 	7,096		 	15,990		 	(16,815	)	 	6,271		
For the Year Ended December 31, 2011	 	 	 	 	 	 	 		
Allowance for doubtful accounts	 	$	12,316		 	$	(692	)	 	$	(9,445	)		$	2,179		
Magazine publishing allowance for newsstand returns	 	4,277		 	23,626		 	(24,617	)	 	3,286		
Home video allowance for returns	 	5,637		 	18,778		 	(17,319	)	 	7,096		
For the Year Ended December 31, 2010	 	 	 	 	 	 	 		
Allowance for doubtful accounts	 	$	11,926		 	$	774		 	$	(384	)		$	12,316		
Magazine publishing allowance for newsstand returns	 	4,823		 	28,938		 	(29,484	)	 	4,277		
Home video allowance for returns	 	5,535		 	23,954		 	(23,852	)	 	5,637		

* Includes deductions which are comprised primarily of write-offs of specific bad debts and returns of magazines and home videos from retailers or adjustments to the allowance account which affects bad debt expense.

F-31

Exhibit 21.1
WWE Subsidiaries

(All subsidiaries are wholly-owned, directly or indirectly, except where indicated)
                                
TSI Realty Company (a Delaware corporation)                     

Event Services, Inc. (a Delaware corporation)                     

     - WM Labor MGT, Inc. (a Delaware corporation)

WWE Studios, Inc. (a Delaware corporation)

- WWE Studios Originals, Inc. (a Delaware corporation)
    
- WWE Films Development, Inc. (a Delaware corporation)

               - WWE Studios Production, Inc. (a Delaware corporation)

             - WWE TE Productions, Inc. (a Delaware corporation)

- WWE LH Productions, Inc. (a Delaware corporation)     

         - Marine Productions Australia Pty Limited (an Australia corporation)
                
             - Barricade Productions Inc. (a British Columbia corporation)

         - Marine 3, LLC (a Louisiana limited liability company)

- Marine:Homefront, Inc. (a Delaware corporation)

- Homefront Productions Inc. (a British Columbia company)

- Twelve RR, Inc. (a Delaware corporation)

- Reload Films, Inc. (a British Columbia company)
    
- Six Forty Two Films, Inc. (a Delaware corporation)

- One More Time Films, Inc. (a Delaware corporation)

- One Last Job Films Inc. (a British Columbia company)

WWE Properties International, Inc. (a Delaware corporation)

- XFL, LLC (50 percent owned)         

WWE Japan LLC (a Japanese limited liability company)

WWE Australia Pty Limited (an Australia limited liability company)             

World Wrestling Entertainment (International) Limited (a UK corporation)

World Wrestling Entertainment Canada, Inc. (a Canadian corporation)     

Exhibit 23.1

CONSENT OF INDEPENDENT REGISTERED PUBLIC ACCOUNTING FIRM

We consent to the incorporation by reference in Registration Statement No. 333-92041, 333-181001 and 333-151022 on Form S-8 of our reports dated February 28, 2013, relating to the consolidated financial statements and financial statement schedule of World Wrestling Entertainment, Inc. and subsidiaries, and the effectiveness of World Wrestling Entertainment, Inc. and subsidiaries' internal control over financial reporting, appearing in this Annual Report on Form 10-K of World Wrestling Entertainment, Inc. and subsidiaries for the year ended December 31, 2012.

/s/ Deloitte & Touche, LLP
Stamford, CT
February 28, 2013

Exhibit 31.1

Certification required by Securities and Exchange Act of 1934 Rule 13a-14 as adopted pursuant to Section 302 of Sarbanes-Oxley Act of 2002:

I, Vincent K. McMahon certify that:

1.	I have reviewed this annual report on Form 10-K of World Wrestling Entertainment, Inc.;	

2.	Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;	

3.	Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;	

4.	The registrant's other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:	

a)	Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;	

b)	Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;	

c)	Evaluated the effectiveness of the registrant's disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and	

d)	Disclosed in this report any change in the registrant's internal control over financial reporting that occurred during the registrant's most recent fiscal quarter that has materially affected, or is reasonably likely to materially affect, the registrant's internal control over financial reporting; and	

5.	The registrant's other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant's auditors and the audit committee of the registrant's board of directors (or persons performing the equivalent functions):	

a)	All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant's ability to record, process, summarize and report financial information; and	

b)	Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant's internal control over financial reporting.	

Dated: February 28, 2013             By: /s/ VINCENT K. MCMAHON
Vincent K. McMahon
Chair of the Board and
Chief Executive Officer

Exhibit 31.2

Certification required by Securities and Exchange Act of 1934 Rule 13a-14 as adopted pursuant to Section 302 of Sarbanes-Oxley Act of 2002:

I, George A. Barrios certify that:

1.	I have reviewed this annual report on Form 10-K of World Wrestling Entertainment, Inc.;	

2.	Based on my knowledge, this report does not contain any untrue statement of a material fact or omit to state a material fact necessary to make the statements made, in light of the circumstances under which such statements were made, not misleading with respect to the period covered by this report;	

3.	Based on my knowledge, the financial statements, and other financial information included in this report, fairly present in all material respects the financial condition, results of operations and cash flows of the registrant as of, and for, the periods presented in this report;	

4.	The registrant's other certifying officer and I are responsible for establishing and maintaining disclosure controls and procedures (as defined in Exchange Act Rules 13a-15(e) and 15d-15(e)) and internal control over financial reporting (as defined in Exchange Act Rules 13a-15(f) and 15d-15(f)) for the registrant and have:	

a)	Designed such disclosure controls and procedures, or caused such disclosure controls and procedures to be designed under our supervision, to ensure that material information relating to the registrant, including its consolidated subsidiaries, is made known to us by others within those entities, particularly during the period in which this report is being prepared;	

b)	Designed such internal control over financial reporting, or caused such internal control over financial reporting to be designed under our supervision, to provide reasonable assurance regarding the reliability of financial reporting and the preparation of financial statements for external purposes in accordance with generally accepted accounting principles;	

c)	Evaluated the effectiveness of the registrant's disclosure controls and procedures and presented in this report our conclusions about the effectiveness of the disclosure controls and procedures, as of the end of the period covered by this report based on such evaluation; and	

d)	Disclosed in this report any change in the registrant's internal control over financial reporting that occurred during the registrant's most recent fiscal quarter that has materially affected, or is reasonably likely to materially affect, the registrant's internal control over financial reporting; and	

5.	The registrant's other certifying officer and I have disclosed, based on our most recent evaluation of internal control over financial reporting, to the registrant's auditors and the audit committee of the registrant's board of directors (or persons performing the equivalent functions):	

a)	All significant deficiencies and material weaknesses in the design or operation of internal control over financial reporting which are reasonably likely to adversely affect the registrant's ability to record, process, summarize and report financial information; and	

b)	Any fraud, whether or not material, that involves management or other employees who have a significant role in the registrant's internal control over financial reporting.	

Dated: February 28, 2013             By: /s/ GEORGE A. BARRIOS
George A. Barrios
Chief Financial Officer

Exhibit 32.1
Certification of Chairman and CEO and CFO Pursuant to
18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002

In connection with the annual report on Form 10-K of World Wrestling Entertainment, Inc. (the “Company”) for the year ended December 31, 2012 as filed with the Securities and Exchange Commission on the date hereof (the “Report”), Vincent K. McMahon as Chairman of the Board and Chief Executive Officer of the Company and George A. Barrios as Chief Financial Officer of the Company, each hereby certifies, pursuant to 18 U.S.C. Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that, to the best of his or her knowledge:

(1)	The Report fully complies with the requirements of Section 13(a) or 15(d) of the Securities Exchange Act of 1934 as amended; and	

(2)	The information contained in the report fairly presents, in all material aspects, the financial condition and results of operations of the Company.	

Dated: February 28, 2013             By: /s/ VINCENT K. MCMAHON
Vincent K. McMahon
Chair of the Board and
Chief Executive Officer

Dated: February 28, 2013             By: /s/ GEORGE A. BARRIOS
George A. Barrios
Chief Financial Officer