STAMFORD CT Jan. 27 2000–WWE Entertainment Inc. (NMS: WWE) announced TV Guide (NMS:TVGIA) is promoting WWE SuperStars through four collectable editions of the magazine and a free Internet cover gram postcard. Under the title “Presidential Smackdown!” Chyna Mankind The Rock and Triple H grace the separate TV Guide covers dated January 29-February 4. At TV Guide’s website www.tvguide.com the same WWE SuperStar covers can be sent as an online cover gram postcard. TV Guide is America’s largest-selling weekly magazine with a circulation of 11.8 million and a readership of 35 million. The magazine publishes over 200 separate editions across the United States.

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Media Contact: Jim Byrne Senior Vice President of Marketing WWE Entertainment Inc. at 203-352-8600. Investor Contact: Gary Fishman x110 Karen Sager x131 or Susan Romeo x114 at (212) 889-1727 x114.

Forward-Looking Statements: This news release contains forward-looking statements which are subject to various risks and uncertainties. These risks and uncertainties include the conditions of the markets for live broadcast television cable television pay-per-view and Internet entertainment; and licensed merchandise; acceptance of the Company’s media and merchandise within those markets; and other risks and factors identified in the Company’s Prospectus dated October 18 1999 and filed with the Securities and Exchange Commission. Actual results could differ materially from those currently anticipated.