STAMFORD Conn. Jan. 28 2000–WWE Entertainment Inc. (NMS: WWE) announced that during Super Bowl XXXIV on Sunday January 30 the Company will air a new WWE brand commercial. Then during halftime the Company will broadcast WWE Halftime Heat on USA cable network (NMS: USAI) featuring a special surprise match between WWE Super Stars. WWE Halftime Heat replaces the regularly scheduled WWE Sunday Night Heat.

"This way football fans can enjoy non-stop action all evening long ” said Jim Byrne SVP of Marketing for the WWE. "Based on the success of last year’s WWE Halftime Heat football fans love the WWE and WWE fans love football.” This is the second year in a row the WWE has advertised on the Super Bowl and broadcast WWE Halftime Heat. Last year’s Super Bowl commercial was favorably received while WWE Halftime Heat earned an impressive 6.6 rating attracting approximately 5 million households.

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Media Contact: Jim Byrne Senior Vice President of Marketing WWE Entertainment Inc. at 203-352-8600. Investor Contact: Gary Fishman x110 Karen Sager x131 or Susan Romeo x114 at (212) 889-1727 x114.

Forward-Looking Statements: This news release contains forward-looking statements which are subject to various risks and uncertainties. These risks and uncertainties include the conditions of the markets for live broadcast television cable television pay-per-view and Internet entertainment; and licensed merchandise; acceptance of the Company’s media and merchandise within those markets; and other risks and factors identified in the Company’s Prospectus dated October 18 1999 and filed with the Securities and Exchange Commission. Actual results could differ materially from those currently anticipated.