STAMFORD Conn. Feb. 1 2000–WWE Entertainment Inc. (NMS: WWE) has announced a strategically significant television distribution agreement with Channel 4 Television Corporation in the United Kingdom WWE’s most important international market.

WWE has sold 62 hours of first run programming for $1.136 million per year to Channel 4 representing WWE’s debut on free national network television in the UK complementing WWE’s current 290 hour per year agreement with British Sky Broadcasting (LSE: BSY.L).

Channel 4 will broadcast 52 hours of WWE Sunday Night Heat seen domestically on cable on USA Network on Sundays at 7-8 PM; and four exclusive 2.5 hour replays of domestic Pay-Per-View events Royal Rumble in January Backlash in April Fully Loaded in July and Armageddon in December. BSKYB currently broadcasts WWE RAW IS WAR WWE LiveWire WWE Metal WWE SuperStars and eight 2.5 hour specials based on replays of WWE’s other domestic PPV events.

As a result Andrew Whitaker WWE Senior Vice President of International TV Distribution said the Company has become one of the leading suppliers of television programming to the UK market. David Kerr Channel 4’s Assistant Editor for Sports says "WWE is a ratings phenomenon worldwide and is massively popular in the UK. This is a great opportunity to bring the action to a wider terrestrial audience. WWE fans in this country are being catered to as never before."

### 

Media Contact: Jim Byrne Senior Vice President of Marketing WWE Entertainment Inc. at 203-352-8600. Investor Contact: Gary Fishman x110 Karen Sager x131 or Susan Romeo x114 at (212) 889-1727 x114.

Forward-Looking Statements: This news release contains forward-looking statements which are subject to various risks and uncertainties. These risks and uncertainties include the conditions of the markets for live broadcast television cable television pay-per-view and Internet entertainment; and licensed merchandise; acceptance of the Company’s media and merchandise within those markets; and other risks and factors identified in the Company’s Prospectus dated October 18 1999 and filed with the Securities and Exchange Commission. Actual results could differ materially from those currently anticipated.