STAMFORD Conn. Feb. 16 2000–WWE Entertainment Inc. (NMS:WWE) has renewed its 13 year relationship with British Sky Broadcasting (LSE:BSY.L) in the UK by signing a new five year $35 million distribution agreement which takes effect in the fiscal quarter ending April 30 2000. This agreement represents a significant increase in license fee to WWE and also increases the number of first run WWE programming hours on BSKYB by more than 50%.

BSKYB is the dominant satellite broadcaster in the UK available to 28% of TV households. Through this agreement BSKYB also becomes the first European television entity to license SmackDown! the number one series on UPN domestically. In addition BSKYB will broadcast Raw is War Livewire and Superstars all of which are seen domestically on USA Network; Metal an hour-long syndicated program in the United States; and eight 2.5 hour special events. BSKYB will also air programs from WWE’s Classics library bringing the total number of WWE programming hours on BSKYB to 440 per year.

This agreement follows the recently announced distribution deal with Channel 4 one of five national free TV broadcasters in the UK. Channel 4’s 62-hour annual agreement consists of Sunday Night Heat seen domestically on USA; and four 2.5 hour specials based on domestic Pay-Per-View events.

Linda McMahon WWE President and CEO and Andrew Whitaker SVP of International TV Distribution said the two agreements were part of the Company’s strategic plan to expand distribution of the WWE brand around the world. “The UK strategy closely follows the WWE’s successful domestic formula of partnering with both broadcast and pay television platforms ” said Mrs. McMahon.

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Media Contact: Jim Byrne Senior Vice President of Marketing WWE Entertainment Inc. at 203-352-8600. Investor Contact: Gary Fishman x110 Karen Sager x131 or Susan Romeo x114 at (212) 889-1727 x114.

Forward-Looking Statements: This news release contains forward-looking statements which are subject to various risks and uncertainties. These risks and uncertainties include the conditions of the markets for live broadcast television cable television pay-per-view and Internet entertainment; and licensed merchandise; acceptance of the Company’s media and merchandise within those markets; and other risks and factors identified in the Company’s Prospectus dated October 18 1999 and other documents filed with the Securities and Exchange Commission. Actual results could differ materially from those currently anticipated.