STAMFORD Conn March 27 2000 — WWE Entertainment Inc. (NASDAQ: WWE) today announced that it has launched an online affiliate network program in cooperation with LinkShare Corporation. The program is intended to increase merchandise sales at WWE.com through direct links from LinkShare’s network of affiliates to WWE’s e-commerce offerings which include books videos CDs and apparel among other merchandise. The launch of this program compliments WWE’s online strategy to fully develop the entertainment and advertising potential of the Internet for WWE fans and sponsors.

"Currently the WWE new media network consists of 11 WWE-branded sites which attract more than 3 million unique visitors and 185 million page views each month. We believe that LinkShare’s affiliate marketing program is one of the most effective ways to extend our E-commerce strategy to this extensive and growing fan base " said Lee Barstow Vice President New Media Business Development for WWE.

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Media Contact: Jayson Bernstein WWE Entertainment Inc. 203-353-5015 jayson.bernstein@wweent.com