Stamford CT/New York NY March 29 2000 – WWE Entertainment Inc. (NMS: WWE) and NBC announced today an agreement in which NBC has agreed to purchase a minority stake in WWE. NBC has agreed to purchase approximately 2.3 million newly issued shares of Class A WWE Common stock at $13 per share for a total investment of $30 million. The agreement is subject to customary due diligence procedures. The sale represents approximately 3% of the total number of WWE shares outstanding.

"We’re pleased to have NBC as a shareholder of WWE Entertainment Inc. " said Linda McMahon President and CEO of WWE. "We anticipate consistent growth in all areas of our business including international expansion and we’re delighted that NBC is confident in the long-term value and potential of our business and our brands."

"NBC is excited about the investment in WWE Entertainment " said Bob Wright President and CEO of NBC. "The WWE is widely recognized as having created a leading brand and has done a remarkable job gathering large audiences in the coveted male demographics. We are confident that this investment coupled with our new XFL partnership will lead to even more success."

Forward-Looking Statements: This news release contains forward-looking statements which are subject to various risks and uncertainties. These risks and uncertainties include the conditions of the markets for live broadcast television cable television pay-per-view and Internet entertainment; and licensed merchandise; acceptance of the Company’s media and merchandise within those markets; and other risks and factors identified in the filings with the Securities and Exchange Commission. Actual results could differ materially from those currently anticipated.

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MEDIA CONTACTS: 
• Jim Byrne WWE Entertainment 203-352-8600
• Jayson Bernstein WWE Entertainment 203-353-5019 
• Gary Fishman WWE Entertainment Investor Relations 212-889-1727 x110