NEWS

MTV To Debut WWE Entertainment’s The Kings by Run DMC Monday

STAMFORD Conn–May 12 2000–World Wrestling WWE Entertainment Inc. (NMS: WWE) takes the next step into the music industry when MTV: MUSIC TELEVISION debuts the world premiere video of Run DMC’s remix of WWE’s D-Generation X theme song "The Kings" on Monday May 15th at 11:15pm (ET/PT).

"The Kings" video which was produced by WWE’s in-house production department is the first WWE music video for MTV. It features Run DMC and WWE Superstars Triple H Stephanie McMahon-Helmsley Tori X-Pac and Road Dogg. The song is the first track on the Aggression CD and is one of 13 WWE Superstar theme songs remixed by today’s hottest rap artists. The CD which was co-produced with Priority Records recently reached the eighth position on the Billboard 200 and has achieved Gold status which represents 500 000 copies sold.

"MTV is the leading trendsetter of today’s music. With the tremendous success of the Aggression CD and world premiere of "The Kings" video I think it’s official that WWE has successfully tapped into the rap music audience. Our fans have already made the CD a top ten hit on the Billboard charts and we’ve answered their call for a music video " said Jim Byrne Senior Vice President of Marketing WWE. "Producing this video in-house confirms that we have the technical and creative capabilities as well as the content to bring our WWE attitude into the music industry."

"We are every excited to world premiere the first video from the WWE because the album is a big hit with the MTV audience " said Tom Calderone Senior Vice President Music Talent Programming MTV. MTV Networks a unit of Viacom Inc. owns and operates five cable television programming services — MTV: Music Television MTV 2 VH1 Nickelodeon/Nick at Nite and TV Land — all of which are trademarks of MTV Networks. Information about MTV: Music Television and MTV 2 is available on MTV Online on America Online (Keyword: MTV) and the World Wide Web (http://mtv.com).