STAMFORD Conn./CHICAGO–June 13 2000–The XFL a new professional football league jointly owned and operated by World Wrestling WWE Entertainment Inc. (NMS: WWE) and NBC has named Ken Valdiserri as Vice President and General Manager of the Chicago team. As the team’s principal front office executive Valdiserri will direct all aspects of the team’s operations and be responsible for building a winning and successful organization.

"The Chicago team just became a lot stronger today with the addition of Ken as the team’s Vice President and General Manager ” said Basil V. DeVito Jr. President of the XFL. "Ken brings a wealth of football experience and hometown knowledge. We anticipate that he is going to be instrumental in the success of the team and the XFL overall. The city of Chicago and football fans everywhere are in for a treat when the XFL kicks off in February.”

"I’m elated to be part of this new venture involving the powerful and resourceful business alliance of WWE Entertainment and NBC ” said Valdiserri. "It’s a big challenge and I’m looking forward to it.”

Prior to joining the XFL Ken worked with the National Football League’s Chicago Bears for 16 years. He joined the team in 1984 as Director of Public Relations and in 1989 assumed the role of Director of Marketing and Broadcasting.

In that post Ken engineered the team’s broadcast marketing promotional and merchandise efforts; supervised all of the corporate sponsorship programs; and was responsible for the production and advertising sales of all in-house television and radio broadcast properties. He oversaw the development of the team’s annual marketing plan including budgeting and revenue projections. Following the 1999 season he negotiated the Bears’ new three-year contract with CBS Radio to broadcast games locally. During his tenure as the team’s Director of Public Relations he was involved in all aspects of the team’s 1985 Super Bowl Championship season and served as a production coordinator of the infamous Super Bowl Shuffle.

In 1981 Ken joined the Chicago White Sox organization as the team’s assistant director of Public Relations. His lengthy sports background began in 1980 as an administrative assistant in the Commissioner’s Office for Major League Baseball.

Ken 42 resides in Willamette Illinois with his wife Annika and two children Niklas (5) and Emma (1).