STAMFORD Conn.–July 18 2000–World Wrestling WWE Entertainment Inc. (NMS: WWE) has appointed internet industry veteran Howard Meltzer to Chief Operating Officer-New Media which includes their successful core web site wwe.com. Mr. Meltzer reports to Shane McMahon President of New Media and is responsible for the general management development and implementation of all operations for the WWE New Media Division.

"Howard’s broad based experience combined with our WWE branded content high production values and web broadcasting technology positions the .com business to continue its fast-paced growth and e-commerce success ” said Shane McMahon President of New Media for WWE Entertainment Inc. "We believe that Howard brings a unique skill set that will harness the power of our 200 million pages views three million unique visitors and six million video streams monthly.”

A proven leader in the information services industry Mr. Meltzer has over 20 years experience developing and implementing strategic initiatives for Reuters the world’s largest news and information organization. Having honed his business skills in the organization’s NY London Hong Kong and Toronto offices Mr. Meltzer served as the Vice President of Business Operations and Central District for Reuters Chicago office. After Reuters Mr. Meltzer joined PC Quote an AMEX company as President and COO to develop and launch their Internet strategy. Mr. Meltzer later joined ADP as Senior Vice President Desktop Products to lead the front office Brokerage P&L. Most recently Mr. Meltzer was CEO for Oxford Global Network LTD a NYC and Geneva Switzerland firm that developed an online foreign currency trading application.

WWE Entertainment Inc. is headquartered in Stamford Connecticut with sales offices in New York City Chicago Toronto and London. We are an integrated media and entertainment company principally engaged in the development production and marketing of television programming pay-per-view programming and live events and the licensing and sale of branded consumer products featuring our highly successful WWE (WWE) brand. The Company is an equal partner with NBC for the XFL a new professional football league scheduled to kickoff in February 2001. WWE currently has 300 full-time employees and has exclusive contracts with approximately 125 performers. The Company can be found on NASDAQ under the symbol WWE and online at WWE.com.