STAMFORD Conn.–July 25 2000–World Wrestling WWE Entertainment Inc. (NMS:WWE) announced today that Donna Goldsmith has joined the company as Senior Vice President of Consumer Products.

Goldsmith will oversee Publications Merchandise Licensing Home Video and Retail Marketing. She will report to Stuart Snyder President and COO of WWE.

"Consumer products is an important growing segment of our business and one that is integral to our brand strategy business model ” said Snyder. "Donna’s experience in Licensing New Business Development Inventory Management and Marketing along with her strong management skills make her an excellent leader for our Consumer Products Department.”

Goldsmith joins WWE from the National Basketball Association where she held management positions with NBA Properties in Consumer Products Apparel and Non-Apparel Licensing and New Business Development. Leading the Consumer Products Group Goldsmith developed and implemented domestic and global business strategies including identification of new licensees/products global trends distribution and marketing and promotion programs. Prior to the NBA Goldsmith worked for Swatch Watch U.S.A. Inc. and Revlon Inc. generating promotional concepts managing inventory and developing marketing plans.

WWE Entertainment Inc. is headquartered in Stamford Connecticut with sales offices in New York City Chicago Toronto and London. We are an integrated media and entertainment company principally engaged in the development production and marketing of television programming pay-per-view programming and live events and the licensing and sale of branded consumer products featuring our highly successful WWE (WWE) brand. The Company is an equal partner with NBC for the XFL a new professional football league scheduled to kickoff in February 2001. WWE currently has 300 full-time employees and has exclusive contracts with approximately 125 performers. The Company can be found on NASDAQ under the symbol WWE and online at WWE.com.