STAMFORD Conn.–July 28 2000–The World Wresting WWE Entertainment Inc. (NMS: WWE) has launched the first stage of becoming a part of the political process. WWE kicks off its involvement with advertisements timed to coincide with the Republican National Convention.

“WWE fans are a cross-section of Americana. They are the voice of the people and they will elect the next president of the United States ” said Linda McMahon Chief Executive Officer of World Wrestling WWE Entertainment Inc. (WWE). “More than 14 million eligible voters elect to watch WWE programming each week. We communicate with these fans on a regular basis and this year’s elections provide us with a unique opportunity to encourage them to exercise their freedom of choice.”

Ms. McMahon representing the WWE will attend both the Republican and Democratic conventions. She will work during the conventions with the National Foundation for Women Legislators a non-profit non-partisan organization dedicated to ensuring that women continue the gains they have made in assuming legislative office in America.

WWE will make more announcements over the coming weeks outlining the role it plans to take in the political process. The first announcement is expected to take place at the Republican National Convention this week.

WWE Entertainment Inc. (NASDAQ) is headquartered in Stamford Connecticut with sales offices in New York City Chicago and Toronto. We are an integrated media and entertainment company principally engaged in the development production and marketing of television programming pay-per-view programming and live events and the licensing and sale of branded consumer products featuring our highly successful World Wrestling WWE (WWE) brand. The Company is an equal partner with NBC for the XFL a new professional football league scheduled to kickoff in February 2001. WWE currently has 300 full-time employees and has exclusive contracts with approximately 125 performers. The Company can be found on NASDAQ under the symbol WWE and online at WWE.com.