STAMFORD Conn. & WOBURN Mass.–July 31 2000– Bringing WWE fans of the world the opportunity to own a piece of WWE memorabilia while doing good WWE Entertainment Inc. (Nasdaq: WWE – news) and FairMarket(sm) Inc. (Nasdaq: FAIM – news) today announced the WWE online charity auction site. The new site (http://www.auction.wwe.com) is part of the FairMarket Network(sm) and comprises one-of-a-kind items as diverse as a WrestleMania autographed chair Stone Cold Steve Austin’s signed knee-brace and a six-foot tall autographed WWE Beanie Bear among other items. Starting bids are $1 and none of the items have a reserve price. As a member of the FairMarket Network auction items from the WWE auction site are available for sale on member portal sites including MSN(TM) Lycos® Ticketmaster Online-CitySearch and Excite.com.

Throughout the month of July proceeds from the auction site will go to The Honker’s Club of Paulding County Georgia a civic organization that benefits needy children in communities across the U.S. Since going live on June 20th 2000 the site has raised $45 000 for the organization. In August WWE will donate a portion of the auction proceeds to the Make-a-Wish Foundation.

"We were really interested in doing an online auction to add an exciting new element to our existing e-commerce efforts while giving something back to the community ” said Lee Barstow vice president of marketing and e-commerce at WWE. "We selected FairMarket to run the site because they offer a complete solution — everything from designing a branded auction that matches our existing site to hosting the technology and then providing visibility to a variety of shoppers on the FairMarket Network’s portal member auction sites.”

"In the short time that the WWE auction site has been live it has attracted tremendous attention and bidding activity ” said Bryan Semple FairMarket’s vice president of product marketing. "We applaud their efforts to include auctions on their popular site while helping to support children in need. We look forward to a long-standing relationship with them.”

About WWE

WWE Entertainment Inc. is headquartered in Stamford Connecticut with sales offices in New York City Chicago Toronto and London. We are an integrated media and entertainment company principally engaged in the development production and marketing of television programming pay-per-view programming and live events and the licensing and sale of branded consumer products featuring our highly successful WWE (WWE) brand. The Company is an equal partner with NBC for the XFL a new professional football league scheduled to kickoff in February 2001. WWE currently has 300 full-time employees and has exclusive contracts with approximately 125 performers. The Company can be found on NASDAQ under the symbol WWE and online at WWE.com.

About FairMarket Inc.

FairMarket Inc. is a leading provider of online distributed selling solutions. The FairMarket platform – a dynamic commerce infrastructure of hosted auction declining price and shopping-by-request services – enables businesses to increase revenue by expanding e-commerce functionality and strengthening brand. In the U.S. the FairMarket Network is a consortium of Web sites that includes some of the world’s leading portals and vendors with the potential to reach millions of online shoppers. FairMarket was founded in 1997. Its corporate headquarters is located in Woburn Massachusetts U.S. and may be reached at (800) 531-7871 or (781) 376- 5600. FairMarket’s U.K. offices are located in London and may be reached at +44 171 203 8424. In Australia the company has offices in Milsons Point and may be reached at +1 61 2 8920 3999. For more information visit the company’s Web site at www.fairmarket.com.

The FairMarket logo FairMarket and FairMarket Network are service marks of FairMarket Inc.

This press release contains information about future expectations plans and prospects of FairMarket Inc. that constitute forward-looking statement for purposes of the safe harbor provisions under the Private Securities Litigation Reform Act of 1995. Actual results may differ materially from those indicated by these forward-looking statements as a result of various important factors including but not limited to FairMarket’s limited operating history market acceptance of our online auction and other e-commerce services growth of the market for dynamic e-commerce services the competitive nature of the online markets in which FairMarket operates FairMarkets’s ability to retain existing customers and to obtain new customers the operation and capacity of FairMarket’s network system infrastructure FairMarket’s ability to attract and retain qualified personnel and the other risks and uncertainties discussed under the heading "Risk Factors” in FairMarket’s Registration Statement on Form S-1 filed with the Securities and Exchange Commission on March 14 2000 in connection with FairMarket’s initial public offering and the other reports filed by FairMarket from time to time with the Securities and Exchange Commission. FairMarket assumes no obligation to update any of the information included in this press release.