PHILADELPHIA–Aug. 2 2000–World Wrestling WWE Entertainment Inc. (NMS:WWE) today launched a non-partisan voter registration drive called "Smackdown Your Vote!” aimed at involving the more than 14 million eligible voters in its fan base in the November 2000 elections.

The initiative is being undertaken in partnership with MTV’s Choose or Lose Youth Vote 2000 and Project Vote Smart.

"As one of the most popular forms of entertainment in America WWE has a unique opportunity to inform and encourage millions of Americans to participate in the political process ” said Linda McMahon chief executive officer of WWE Entertainment Inc. "More than 14 million of our fans are eligible to vote in this election. We have a special opportunity and obligation to help register these fans to vote so they can exercise their freedom to choose.”

"Our fans are the voice of the American people and they will elect the next president of the United States ” she added.

"Smackdown Your Vote!” will involve online and in-arena registration drives. MTV’s Choose or Lose will manage the in-arena activities which will be supported by volunteers from Youth Vote 2000. On-line WWE has created WWEvote.com. Fans can link to sites to register to vote and can stay abreast of current issues candidate platforms and interactive chat rooms through links to Project Vote Smart. It is estimated that about one-third or more of the 14 million WWE fans eligible to vote in this year’s election are not registered to vote.

WWEvote.com begins operation today. Voter registration at WWE events begins with the Aug. 7 performance of "RAW is WAR” at Madison Square Garden. A kick-off registration event will be held earlier on Aug. 7 at WWE New York the site-based entertainment complex in Times Square owned by WWE.

Visitors to WWEvote.com can register through a link to the Rock the Vote on-line registration program or through connections on the sites of MTV’s Choose or Lose (www.chooseorlose.com) Youth Vote 2000 (www.youthvote2000.org) and Project Vote Smart (www.vote-smart.org).

Information on "Smackdown Your Vote!” Partners

MTV has renewed its commitment to informing young people about the political process the presidential election and registering them to vote with Choose or Lose 2000. In 1992 1996 and 2000 Choose or Lose has strategically partnered with a diverse group of non-profit government corporate and online organizations including: Youth Vote 2000 Rock the Vote the League of Women Voters and the Leadership Conference on Civil Rights. By teaming up with the World Wrestling WWE Choose or Lose will have an effective new partner to reach out and register the largest new generation of voters since the baby boom.

Project Vote Smart provides factual information on more than 13 000 candidates running for president Congress and governor and state legislatures is provided by Project Vote Smart a national non-profit research library founded by former presidents Ford and Carter and other national leaders. "Our researchers can help you register to vote and cut through the campaign hype and mudslinging to get the facts ” said Project Vote Smart president Richard Kimball.

Access to the Project’s data is available 24 hours a day through the Vote Smart web site (www.vote-smart.org) and the toll-free Voter’s Research Hotline (888-VOTE SMART) staffed by student interns and volunteers.

YouthVote 2000 (www.youthvote2000.org) is the largest most diverse non-partisan coalition in history. To engage young people ages 18-30 in politics. Youth Vote 2000 coalition consists of over 60 national organizations representing hundreds of groups and millions of young people. The Youth Vote 2000 coalition is calling for youth debates at the presidential state and local levels. It is devoting an unprecedented amount of resources to building state and local youth vote 2000 coalitions.

WWE Entertainment Inc. is headquartered in Stamford Connecticut with sales offices in New York City Chicago Toronto and London. We are an integrated media and entertainment company principally engaged in the development production and marketing of television programming pay-per-view programming and live events and the licensing and sale of branded consumer products featuring our highly successful WWE (WWE) brand. The Company is an equal partner with NBC for the XFL a new professional football league scheduled to kickoff in February 2001. WWE currently has 300 full-time employees and has exclusive contracts with approximately 125 performers. The Company can be found on NASDAQ under the symbol WWE and online at WWE.com.

WWE Event Voter Registration Schedule 8/7/00 RAW – Madison Square Garden NY
8/8/00 SMACKDOWN – Continental Airlines Arena NJ
8/14/00 RAW – Providence RI
8/15/00 SMACKDOWN – Worcester MA
8/21/00 RAW – Lafayette LA
8/22/00 SMACKDOWN – New Orleans LA
8/26/00 SUMMERSLAM – Durham NC
8/27/00 SUMMERSLAM – Raleigh NC
8/28/00 RAW – Greensboro NC
8/29/00 SMACKDOWN – Fayetteville NC
9/4/00 RAW – Lexington KY
9/5/00 SMACKDOWN – Louisville KY
9/11/00 RAW – Phoenix AZ
9/12/00 SMACKDOWN – Phoenix AZ
9/18/00 RAW – Chicago IL
9/19/00 SMACKDOWN – Milwaukee WI
9/24/00 UNFORGIVEN – Philadelphia PA
9/25/00 RAW – Penn State University PA
9/26/00 SMACKDOWN – Pittsburgh PA
10/2/00 RAW – Washington DC