STAMFORD Conn. October 2 2000 – WWE New Media announced today that more than 12 000 Web sites have joined its WWE Shopzone Affiliate Program offering online shoppers an ever-growing multitude of ways to purchase WWE branded merchandise in time for the 2000 holiday season.

Affiliate members can add links banners or buttons to http://www.wweshopzone.com where consumers can find the world’s largest selection of official WWE T-shirts athletic gear music videos and toys.

"By developing an affiliate program we created a win-win opportunity for ourselves and for our biggest asset our fans " said Lee Barstow vice president of WWE New Media Sales and Marketing. "With nearly 12 000 active members not only do we extend our marketing reach we allow fans to create a hot commodity commerce opportunity on their sites as well."

A BizRate survey of more than 1 000 WWE customers recently earned WWE.com a high customer service rating of 4 out of 5 stars. Widely recognized as the standard for customer satisfaction on the Web these ratings are the only statistically rigorous way of differentiating retailers on "quality of service" metrics allowing consumers to take the focus away from solely price comparisons. Consequently in a survey offered at the end of the WWEShopzone.com purchase cycle 95% of customer feedback was extremely positive regarding their shopping experience.

WWE Shopzone Affiliate Program rewards sites with up to 10% commissions on all sales generated when a customer is redirected to www.wweshopzone.com. Commission payments are made monthly to the affiliates who pay nothing to join the program.

Online sales reports show affiliate members exactly how much was ordered through their links and the program handles all aspects of order processing shipping billing and customer service. The WWEShopzone Affiliate Program also offers members recommendations on how best to set up their links and sends out a bi-weekly newsletter with helpful hints and merchandising updates.

WWE.com is offering its affiliate members special exclusive promotions for the holiday shopping season including a guaranteed ten percent commission on sales through the end of December and a special "five dollar off" promotion for orders over fifty dollars that affiliate-member sites can offer exclusively to their customers.

Moreover new promotions are unveiled monthly on Shopzone which also is offering a special holiday promotional book "Mick Foley¹s Christmas Chaos." Written by New York Times best-selling author Mick Foley and illustrated by WWE on-air personality and commentator Jerry "The King" Lawler the book will be available on WWEShopzone at the end of October.

Fans eager for new WWE merchandise are now shopping through many of the top affiliate members which include: Spree.com Television.com and Dash.com.

Sites wishing to sign up for the WWE Shopzone Affiliate Program can do so at http://www.wweaffiliates.com

About WWE

The WWE New Media Network is WWE’s new media arm branching out over 20 sites ranging from talent market-specific pay-per-view commerce and special event properties. The network consistently tops the Web’s sports and entertainment properties for males 12 to 34. Stemming from its home base WWE.com the WWE New Media Network aggregates a one-stop-shop for WWE fans searching for the latest news and information; amasses the largest WWE store in the world; and is according to Webtrends the Net’s largest content video streaming site.

The WWE New Media Network is headquartered in Stamford Connecticut with sales offices in New York City Chicago and Toronto. The division’s parent operation WWE is an integrated media and entertainment company principally engaged in the development production and marketing of television and pay-per-view programming live events and the licensing and sale of branded consumer products featuring our highly successful WWE (WWE) brand. The company can be found on NASDAQ under the symbol WWE

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Victor Pupo
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