STAMFORD Conn. — October 13 2000 — WWE Entertainment Inc. (NMS: WWE) today announced a multimillion dollar television distribution agreement in Japan.

JSKY SPORTS in Japan has acquired 1 130 hours of WWE programming over a two-year period. The deal includes all WWE flagship programming titles including SmackDown!® and RAW IS WAR® as well as monthly specials which will include events such as WrestleMania® Royal Rumble® and Summerslam®. The agreement with JSKY SPORTS allows for WWE programming to be broadcast across Japan’s AXN network FOX (satellite) and JSKY SPORTS 1 2 & 3 channels.

The distribution agreement in Japan follows WWE’s recent appointment of Total Sports Asia Ltd as the company’s exclusive Asian TV rights representative. Headquartered in Kuala Lumpur Malaysia Total Sports Asia is briefed to assist in significantly expanding WWE’s existing distribution deals in the region.

Andrew Whitaker Senior Vice President International Television WWE said: "This is a landmark deal for our company. Asia holds tremendous potential for WWE and this agreement in Japan is a realisation of this potential. We look forward to further expansion opportunities throughout Asia for our programming."

Contact:

Media:
WWE Entertainment Inc.
Jayson Bernstein 203-353-5015