STAMFORD Conn.–Nov. 14 2000– ARMAGEDDON IS COMING for WWE and The Legend of Zelda® fans. WWE Entertainment Inc. and Nintendo of America Inc. have teamed up to give a lucky fan a trip for two to the WWE pay-per-view spectacular Armageddon on December 10th.

The sweepstakes is part of a joint promotion for Nintendo’s The Legend of Zelda®: Majora’s Mask video game for Nintendo 64 that is built around an extensive television and web fusion campaign.

To promote the sweepstakes a :30 second television commercial was filmed live at a WWE SmackDown!(TM) Event and produced by WWE’s in-house creative team. It features a Zelda video gamer who just like the hero in the actual video game only has 72 hours to save the world. Everyone stops what they are doing to witness if he wins or loses even WWE fans at SmackDown!(TM) The new commercial which can be seen on RAW is WAR (TNN Monday 9:00-11:00pm EST) and on SmackDown!(TM) (UPN Thursday 8:00-10:00pm EST) features WWE Superstars The Hardy Boyz.

Now through December 4 fans can enter the sweepstakes at www.wwezelda.com. The campaign also includes extensive coverage on www.wwe.com through banners buttons interstitials as well as an extensive Legend of Zelda® area of the site.

"The WWE/Nintendo Zelda 4th quarter 2000 promotion represents true Fusion Marketing by combining a customized television spot with an accompanying internet area on WWE.com " said Jim Rothschild Senior Vice President of Sales for WWE. "These WWE media vehicles provide Nintendo unprecedented access to the highest rated male teen TV show as well as the most visited male teen web site. We’re excited Nintendo has recognized that WWE branded programming and web properties are key avenues for their marketing plans."

WWE Entertainment Inc. is an integrated media and entertainment company headquartered in Stamford Connecticut with sale offices in New York City Chicago and Toronto. The company is an equal partner with NBC in the XFL a new professional football league scheduled to kickoff in February 2001. The company can be found online at wwe.com and wweecorpbiz.com.

Nintendo Co. Ltd of Kyoto Japan is the acknowledged worldwide leader in the creation of interactive entertainment. To date Nintendo has sold more than one billion video games worldwide has created such industry icons as Mario® and Donkey Kong® and launched franchises like The Legend of Zelda® and Pokemon(TM). Nintendo manufactures and markets hardware and software for its popular home video game systems including the Nintendo 64 and Game Boy – the world’s best selling video game system. As a wholly owned subsidiary Nintendo of America Inc. based in Redmond WA serves as headquarters for Nintendo’s operations in North America. For more information visit the company’s website at www.nintendo.com.

Contact:

WWE:
WWE Entertainment Inc.
John Porco 203/359-5177

or

Nintendo:
Golin/Harris International
Chris Olmstead 213/623-4200