STAMFORD CT Nov. 15 2000 – WWE Entertainment Inc. (NYSE: WWE) announced today that it has signed a three-year contract with The Score Television Network to broadcast WWE’s highly successful television program SmackDown! beginning November 16 2000. The deal also includes the rights to broadcast WWE Metal for three years beginning mid-December of this year and certain XFL games for a period of two years beginning February 2001.

"We believe that there is significant untapped potential to introduce our programming in the Canadian market and our deal with The Score provides us with the perfect partner to realize this potential " said Linda McMahon Chief Executive Officer. "This is yet another of a series of recent agreements that will enable the Company to expand its reach outside of the US market and meet the worldwide demand of our ever-increasing fan base."

The agreement consists of a three-year contract with options for The Score to extend the contract for two additional years. The Score will pay WWE an annual television rights fee and WWE will retain the rights to sell 100% of the commercial inventory on SmackDown! In return WWE will remit a percentage of the net proceeds to The Score. Additionally WWE will take an equity position in The Score’s parent company Headline Media Group Inc. (HMGI) subject to the approval of The Toronto Stock Exchange and the pending completion of the reverse takeover transaction whereby Old Canada Investment Corporation Limited (TSE:OCI) acquires The Score and OCI is renamed Headline Media Group Inc. Under the agreement WWE will initially subscribe for 222 223 Class A Subordinate Voting Shares of HMGI and will have an option to acquire an additional 5 005 777 Class A Subordinate Voting Shares over an option exercise period that expires on February 28 2002. In aggregate the initial subscription and shares subject to the option will represent up to 10% of the total issued and outstanding shares of HMGI. The initial subscription price and option exercise price is $4.50 per share.

"It has been our intention to introduce SmackDown! and WWE Metal to our Canadian fans for quite some time " said Carl DeMarco President WWE Canada Inc. "The opportunity to join forces with The Score and introduce additional WWE programming into the Canadian market will certainly broaden our appeal with all of our viewers. Our fans and the 4.6 million subscribers on The Score television network can now view a full complement of WWE programming. This will enable our avid and loyal fans to better keep up with our weekly story lines and view what promises to be an exciting new brand of football with the kick off of the XFL."

SmackDown! will air Thursday evenings from 8:00 p.m. to 10:00 p.m. with a repeat currently scheduled from 11:00 p.m. to 1:00 a.m. the same evening. SmackDown! currently airs on UPN in the United States and has been UPN’s number one prime time program since its premiere in August 1999. The introduction of SmackDown! will augment other WWE programs (Sunday Night Heat®; Raw is War® and Livewire) currently broadcast in the Canadian market.

WWE Metal is currently scheduled to be broadcast Saturdays from 5:00 p.m. to 6:00 p.m. and rebroadcast from 6:00 p.m. to 7:00 p.m. on Sunday evenings.

In addition to obtaining the broadcasting rights to SmackDown! and WWE Metal The Score also signed a two-year agreement to broadcast one XFL game every Sunday during the regular season as well as two playoff games and the Championship game. The opening kick off for the XFL is scheduled for February 3 2001.

"We are delighted to have WWE and the XFL as programming partners" said John Levy President and CEO of The Score. "The equity investment by WWE is an endorsement of our programming vision and will enable us to draw upon WWE’s unparalleled brand building marketing and promotional expertise as we build out The Score brand as Canada’s source for sports news information and targeted live event programming."

# # #

WWE Entertainment Inc. is an integrated media and entertainment company headquartered in Stamford Connecticut with sale offices in New York City Chicago and Toronto. The company is an equal partner with NBC in the XFL a new professional football league scheduled to kickoff in February 2001. The company can be found online at wwe.com and wweecorpbiz.com.

The Score brings Canadians sports highlights news information and live event programming in a non-traditional fast paced format. The Score is Canada’s only sports network with a ticker that never sleeps – bringing Canadians all the breaking sports news and information 24 hours a day even while games are in progress.

Forward-Looking Statements : This news release contains forward-looking statements which are subject to various risks and uncertainties. These risks and uncertainties include the conditions of the markets for live events broadcast television cable television pay-per-view Internet food and beverage entertainment professional sports and licensed merchandise; acceptance of the Company’s brands media and merchandise within those markets; and other risks and factors identified in documents filed with the Securities and Exchange Commission. Actual results could differ materially from those currently anticipated.

Contacts:
WWE Investor Relations
Tom Gibbons
(203) 328-2576

WWE Media
Jayson Bernstein
(203) 353-5015

WWE Canada
Cindy Little
(416) 497-8338

The Score
John Levy
(905) 522-5323