STAMFORD Conn. and NEW YORK–March 21 2001– WWE Entertainment Inc. announced today that it has selected Sekani Inc. as its media asset management partner. Under the agreement Sekani will design an end-to-end strategy for storing cataloging and managing the company’s archives which includes more than 40 years of original live programming pay-per-view events home video and other media properties.

"As we move to generate new revenue streams over the long-term we believe that Sekani will be the catalyst for us to deliver our content through various digital distribution outlets such as video-on-demand and the Internet ” said Stuart C. Snyder President and COO of WWE Entertainment. "To better position our company to capitalize on the fast moving digital revolution now is the right time to implement an effective media management strategy to potentially transform our vast library into significant new revenue streams.”

WWE Entertainment has built a leading position as a content provider in the broadcast cable and online environments by successfully leveraging its highly recognizable WWE brand. The Sekani blueprint will extend this leadership by streamlining the company’s process of media organization cataloging digitization and distribution. A digital archive will ensure the security and longevity of WWE Entertainment’s unique content library and efficiently manage new content as it is created.

"WWE has long been one of the world’s most forward-thinking media organizations and we are enormously excited to be partnering with them in extending this legacy of innovation to the management of their content ” said Ron Bernard CEO Sekani. "Working closely with their team we expect to create a media architecture that will allow for more efficient and cost-effective management of current projects and initiatives.”

About Sekani Inc.

Sekani Inc. provides advanced media asset management and media licensing services to businesses around the world. Combining broadband and Internet technologies with the world’s largest rights clearance and licensing resource Sekani is transforming the way rich media is stored searched purchased delivered and applied. The privately held Company is headquartered in New York City with offices in Los Angeles and Europe. More information can be found at www.sekani.com.

About WWE Entertainment Inc.

WWE Entertainment Inc. is an integrated media and entertainment company headquartered in Stamford Connecticut with sale offices in New York City Chicago and Toronto. The company is an equal partner with NBC in the XFL a new professional football league. The company can be found online at wwe.com and wweecorpbiz.com.

Contact:

Stanton Crenshaw Communications
Matt Conroy (212) 780-1900 ext. 539
matt@stanton-crenshaw.com
or
WWE Entertainment Inc.
Jayson Bernstein (203) 353-5015
jayson.bernstein@wweent.com