STAMFORD Conn. March 28 2001 – Just days after WWE Entertainment Inc. (NYSE: WWE) acquired World Championship Wrestling (WCW) Monday night’s RAW IS WAR on The National Network (TNN) and NITRO on TNT delivered a combined rating of 7.7 reaching more than 6.2 million households from 8:00pm – 11:00pm EST. According to Nielsen the unprecedented simulcast at 9:45pm – 10:00pm EST on TNN and TNT delivered a combined rating of 7.9. WCW programming was up 43% from the previous week.

"Based on fan feedback we believe that the ratings increase was due in large part to two factors. First the highly publicized final episode of NITRO; second and most importantly fans tuned in to see the how the WWE’s acquisition of WCW would play out on television and in the storyline " said Stuart C. Snyder President and COO of WWE. "We are very pleased about the ratings as we continue to build upon the audience that these two brands are capable of capturing."

If Mr. McMahon’s appearance on WCW’s NITRO this past Monday night wasn’t surreal enough it was the segment from 9:45pm – 10:00pm EST that may just be the most defining and memorable moment in sports-entertainment history. For the first time ever both TNN and TNT simulcast Mr. McMahon’s announcement that his acquisition of the WCW would put the organization on the shelf.

However his son Shane McMahon had an announcement of his own. With just minutes to go in the broadcast Shane appeared live from the set of NITRO in Panama City Florida and shocked the world when he said he had in fact purchased the WCW right out from under his father’s nose. To top it off he vowed to not only save the rival organization but also promised to make it the strongest wrestling federation in the world. Mr. McMahon was livid further intensifying the father/son rivalry these two are building towards at this weekend’s WrestleMania X-Seven in which the two will battle it out in a Street Fight.

"In addition to tapping into new revenue streams we believe that the addition of the WCW brand to our growing roster of entertainment products gives us the opportunity to build our talent roster and add more diversity and creativity to our storylines further strengthening our core product " added Snyder.

About WWE Entertainment Inc.

WWE Entertainment Inc. is an integrated media and entertainment company headquartered in Stamford Connecticut with sales offices in New York City Chicago and Toronto. The company is an equal partner with NBC in the XFL a new professional football league. The company can be found online at wwe.com and wweecorpbiz.com.

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Contact:
Jayson Bernstein
WWE Entertainment Inc.
203-353-5015