STAMFORD Conn. April 24 2001 – WWE Entertainment Inc. (NYSE: WWE) moved today to aggressively enhance its global marketing and branding efforts announcing the appointment of two senior executives. Julie Hoffman becomes Executive Vice President and Chief Marketing Officer while Roger Marment joins the company as Executive Vice President of International Business Development.

"These appointments strengthen an already strong management team " said WWE President and Chief Operating Officer Stuart Snyder to whom the new executives will report.

"Julie and Roger bring us the talent we need to fully integrate our WWE brand marketing model of live events TV and consumer products marketing on a global basis " Snyder said. "The tighter focus on this integration is critical as we manage the growing popularity of our brand in more than 130 countries."

Hoffman will lead the strategic marketing efforts of WWE Entertainment and orchestrate the integration of all marketing activities. She will oversee TV marketing promotions digital media business development creative services and WWE New York the company’s entertainment complex in Times Square.

Hoffman joins WWE from the New York marketing consulting firm of Stephardson Stern and Kaminsky where she was Executive Vice President. Prior to that she held management positions at Grey Entertainment and at CBS Cable Networks. She has also held marketing and advertising positions at Ringling Brothers Barnum & Bailey and at United Artists Communications.

Marment will focus on international growth and global brand building. He will lead the integration of all non-domestic marketing and sales efforts including Live Events TV and Consumer Products. In addition WWE Canada Inc. will report to Marment.

Most recently Marment was at Riddell Sports where he was the President of the Interactive Division. Prior to Riddell he held senior management positions in Advantage/IPG ISL Marketing USA and ISL Marketing AG based in Lucerne Switzerland. He also formed his own international marketing and sponsorship agency based in Stamford and Toronto.

While at BSKYB Television in London Marment was responsible for negotiating rights agreements and contracts as well as acquiring programming for entertainment and sports channels. He started his career as an attorney at Slaughter & May in London and New York.

WWE Entertainment Inc. is an integrated media and entertainment company headquartered in Stamford Conn. with sales offices in New York City Chicago and Toronto. The company and its joint venture partner NBC formed a new professional football league the XFL which kicked off this year. Additional information on the company can be found at wwe.com and wweecorpbiz.com.

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Forward-Looking Statements: This news release contains forward-looking statements which are subject to various risks and uncertainties. These risks and uncertainties include the conditions of the markets for live events broadcast television cable television pay-per-view Internet food and beverage entertainment professional sports and licensed merchandise; acceptance of the Company’s brands media and merchandise within those markets; and other risks and factors identified in documents filed with the Securities and Exchange Commission. Actual results could differ materially from those currently anticipated.

Contacts:
Investors: Tom Gibbons VP of Investor Relations WWE 203 328-2576
Media: Judd Everhart Director of Corporate Communications WWE 203 406-3620