NEWS

Kmart customers give dad a little WWE Attitude for Father’s Day

TROY Mich. June 6 2001 – Kmart Corporation (NYSE: KM) and WWE Entertainment Inc. (NYSE: WWE) today announced an exclusive national promotion designed to give dad a little World Wrestling WWE "attitude" this Father’s Day. This is the second national promotion undertaken by the two companies this year.

For every $20 worth of WWE merchandise purchased at any Kmart or Kmart Supercenter across the country customers will receive a Wrestlemania historical DVD and a three month subscription to WWE Magazine – a $35 value.

For Father’s Day this means not only will Dad receive great World Wrestling WWE merchandise but the gifts will keep coming long after the holiday is over.

"Kmart and the WWE last teamed up for the Wrestlemania X-Seven sweepstakes promotion which was so successful it encouraged us to explore future partnership opportunities " said Larry Davis senior vice president of advertising and marketing. "The World Wrestling WWE speaks to many Kmart customers and we are pleased to reward these customers with free merchandise simply for purchasing products they would likely buy for Dad on Father’s Day."

The promotion kicks off June 10 in Kmart stores nationwide and will be promoted through in-store signage and in the June 10 Kmart weekly ad circular featuring WWE Superstar #1 New York Times best selling author and devoted father Mick Foley. To redeem prizes customers need to send in their sales receipt along with a mail-in certificate available at all Kmart stores. The promotion will last through July 31 2001 or while supplies last and is available to United States residents only and excludes Alaska Puerto Rico and Hawaii.

"We are very excited about our second nationwide promotion with Kmart " said Donna Goldsmith Senior Vice President Consumer Products for WWE Entertainment Inc. "Kmart and the World Wrestling WWE share the passion of providing quality products to consumers. We are enjoying our working relationship which is proving to be mutually beneficial to both our brands and consumers."

Kmart Corporation is a near-$40 billion company that serves America with more than 2 100 Kmart and Kmart Supercenter retail outlets. Kmart donates $35 million each year to support its hometowns and local nonprofit organizations. Kmart associates also provide their most valuable resource – time – every day in their local communities. In addition to serving all 50 states Kmart operations extend to the Caribbean Islands and Asia Pacific. More information about Kmart is available on the World Wide Web at www.bluelight.com under the "About Kmart" section.

WWE Entertainment Inc. is an integrated media and entertainment company headquartered in Stamford Connecticut with sales offices in New York City Chicago and Toronto. The company can be found online at wwe.com and wweecorpbiz.com.

Contact:

Julie Fracker  Kmart Media Specialist  (248) 614-1478

Gary Davis  World Wrestling WWE (203) 353-5066