Stamford Conn. October 2 2001 – WWE Entertainment Inc. (NYSE: WWE) today announced the launch of its Get R.E.A.L. educational program. Get R.E.A.L. is a school program that brings WWE Superstars into junior and senior high schools to deliver positive messages on education literacy safety and goal setting. The program is built around the initiative’s four tenets-Respect Education Achievement and Leadership.

"Our programming and Superstars are very popular with teens. The Get R.E.A.L. program is a way for us to have a positive influence for these young people " said Linda McMahon Chief Executive Officer for WWE. "We want Get R.E.A.L. to be a real life solution helping young people understand the importance of staying in school reading achieving good grades and setting goals that will lead them to personal success as many of our Superstars have done."

Get R.E.A.L. was undertaken as a pilot program during the past several months at schools in Washington D.C. Stratford Conn. Houston and San Antonio Texas. It officially begins today at a school in Mobile Ala. with a presentation by Lita and the Hardy Boyz. Educators interested in hosting a Get R.E.A.L. assembly in their school are encouraged to call Sue Aitchison in WWE’s community relations department at 203-353-2890.

As part of the Get R.E.A.L. launch WWE and KB Toys are sponsoring a nationwide Get R.E.A.L. essay contest. Participants are asked to write in 150 words or less about what one or all of the four tenets of Get R.E.A.L. means to them. Participants can submit their essays through www.wweparents.com or www.kbtoys.com. Three grand prize winners will be selected with each receiving a Get R.E.A.L. assembly at his/her school by a WWE Superstar. The contest runs October 1-November 30 2001. More information is available at all KB Toys stores and online at the above-mentioned websites.

WWE and KB Toys have also partnered on an in-store promotion in which customers will receive three Get R.E.A.L. trading cards with a $10 purchase of WWE branded merchandise. The complete set is made up of 18 trading cards that feature photos of WWE Superstars and positive Get R.E.A.L. messages.

"KB Toys is pleased to partner with WWE Entertainment to support the Get R.E.A.L. program and its positive message for kids " said Tom Alfonsi Sr. Vice President of Merchandising for KB Toys. "Our business is all about kids and this partnership encourages them to embrace the concepts of respect education achievement and leadership. It is very rewarding for us to be part of a promotion that encourages children to develop to their full potential."

"The Get R.E.A.L. trading card and essay contest promotion with KB Toys is a great way for us to extend the reach of this program to more of our fans. The positive messages of Get R.E.A.L. will help parents in their efforts to motivate their children to do well in school and have fun while doing it " said John Sohigian Vice President of Retail Marketing at WWE Entertainment Inc.

KB Toys is the nation’s largest combined mall-based and online specialty toy retailer operating more than 1 300 stores in all 50 states the American Territory of Guam and the Commonwealth of Puerto Rico doing business as KB Toys KB Toy Works KB Toy Outlet KB Toy Liquidators KB Toy Express and with online shopping at KBkids.com (www.kbkids.com). Offering a wide and competitively priced selection of toys and video games commitment to customer service convenient mall locations and a growing online shopping site including the new KBwholesale.com KB Toys combines the speed of the Internet with the convenience of returns at any store. KB Toys is headquartered in Pittsfield Mass. and employs more than 13 000 associates nationwide. KB Toys became a privately held company in December 2000 through a management buyout in partnership with Bain Capital Inc.

WWE Entertainment Inc. is an integrated media and entertainment company headquartered in Stamford Conn. with sales offices in New York City Chicago and Toronto. Additional information on the company can be found at wwe.com and wweecorpbiz.com.

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Contacts:

Kevin King
WWE Entertainment Inc.
203-328-2570

John Reilly
KB Toys
413-496-3427