STAMFORD Conn. October 17 2001 – WWE Entertainment Inc. (NYSE: WWE) today announced a series of agreements that will deliver more than 2 200 hours of WWE programming across three continents.

"These deals are a significant milestone in the extension of our global distribution " said Andrew Whitaker Senior Vice President International Television WWE. "We have been working diligently to increase our distribution across the Indian sub-continent and have now accomplished that through our new deal with Taj TV. This is WWE’s biggest single deal in the region and we see it as a landmark in building the profile of the WWE brand in west Asia."

INDIA
The agreement with Taj TV for 1 500 hours of WWE programming to be broadcast across the entire Indian sub-continent is the company’s biggest deal in west Asia and represents a sea change in global distribution. It delivers WWE’s entire portfolio of programming across India Bangladesh Sri Lanka Nepal and the Maldives. Approximately 1 550 hours of WWE Raw WWE SmackDown! Livewire Metal Superstars Heat and 12 annual Specials (Pay-Per-View events in the United States) will be broadcast on pay TV stations and free to air stations in the region across the next 3 years.

TAIWAN
In Taiwan WWE announced a breakthrough two-year deal with Pay TV station Z-Channel. They have acquired 152 hours of WWE SmackDown! and Specials.

SINGAPORE
Also in Asia terrestrial broadcaster TCS in Singapore will deliver 316 hours of Superstars Livewire and 12 Specials over the next three years.

SOUTH AMERICA / CENTRAL AMERICA / CARRIBEAN
A landmark deal with national broadcaster TV Record in Brazil brings WWE programming to that market for the first time. WWE Raw started airing in the territory in August.

AFRICA
In Africa terrestrial station eTV has purchased the rights to broadcast WWE Raw through 2002. This agreement will build on the tremendous success of WWE programming on pan-regional satellite television station MNET. In addition MNET has agreed to extend the broadcast of Superstars for another year.

"The first step in expanding into overseas markets is securing high quality broadcast partners. We now have a good mix of terrestrial cable and satellite penetration on five continents " said Roger Marment Executive Vice President International Business Development for WWE. "This breadth of coverage is key to driving demand for our licensed products local language publications music home videos and ultimately international events."

WWE Entertainment Inc. is an integrated media and entertainment company headquartered in Stamford Connecticut with Sales offices in New York City Chicago and Toronto. The company can be found online at wwe.com and wweecorpbiz.com.

# # #

Contact:
Media:
Jayson Bernstein
WWE Entertainment Inc.
203-353-5015

Financial
Tom Gibbons
WWE Entertainment Inc.
203-328-2576