Stamford Conn. April 1 2002 – World Wrestling WWE Entertainment Inc. (NYSE: WWE) today announced a national poster promotion of its Get R.E.A.L.® educational program with KB Toys. Get R.E.A.L.® is a school program that brings WWE Superstars into junior and senior high schools to deliver positive messages on education literacy safety and goal setting. The promotion will be present in more than 1 100 KB Toys stores in the U.S. Puerto Rico and Guam.

Through the in-store promotion customers will receive one of four Get R.E.A.L.® posters with a $10 purchase of WWE™ branded merchandise. This four-week promotion to begin April 1 2002 will issue a new poster each week highlighting one of the four tenets featuring WWE™ Superstars and a Get R.E.A.L.® message on each poster. At the end of the promotion the four posters can be combined to form one large Get R.E.A.L.® poster.

"KB Toys is pleased to partner again in an educational and fun way with WWE Entertainment to support the Get R.E.A.L.® program " said Tom Alfonsi Sr. Vice President of Merchandising for KB Toys. "We welcome the opportunity through this partnership and the posters’ Get R.E.A.L.® messages to help kids recognize that the actions they take today such as staying in school achieving good grades and setting goals can affect the outcomes they may face in the future."

"This poster promotion with KB Toys affords us another opportunity using the popularity of our Superstars to expand the recognition of our Get R.E.A.L.® program and its positive influence on young people " stated John Sohigian Vice President of Retail Marketing at WWE Entertainment Inc.

"We want teens to understand that our Superstars have used the concepts of respect education achievement and leadership to achieve success in their personal and professional lives. While these are serious messages the posters allow us to get these messages out in a fun way."

This is the second in-store promotion between WWE Entertainment and KB Toys. For the launch of the Get R.E.A.L.® program WWE and KB Toys offered an in-store promotion where customers who bought World Wrestling WWE™ branded merchandise received a pack of Get R.E.A.L.® trading cards. In addition the launch also included a Get R.E.A.L.® with KB Toys Essay Contest which generated more than 2 000 entries. Three grand prize winners were chosen to receive a Get R.E.A.L.® assembly with selected WWE Superstars.

Get R.E.A.L.® was undertaken as a pilot program in early 2001 and officially kicked-off in Pritchard Alabama in October 2001. Since then it has visited schools across the country in such cities as Boston San Antonio Long Beach and New York City. The program is built around the initiative’s four tenets-Respect Education Achievement and Leadership. Educators interested in hosting a Get R.E.A.L.® assembly in their school are encouraged to call Sue Aitchison in WWE’s community relations department at 203-353-2890.

KB Toys KB Toys is the nation’s largest combined mall-based and online specialty toy retailer operating more than 1 300 stores in all 50 states Guam and Puerto Rico doing business as KB Toys KB Toy Works KB Toy Outlet KB Toy Liquidators KB Toy Express and with online shopping at KBtoys.com (www.kbtoys.com) & eToys (www.etoys.com). KB Toys a privately held company is headquartered in Pittsfield Massachusetts.

WWE Entertainment Inc. (NYSE: WWE) is an integrated media and entertainment company headquartered in Stamford Conn. with offices in Chicago New York Toronto and London. Additional information on the company can be found at wwe.com and wweecorpbiz.com.

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Contacts:
Kate Cox
WWE Entertainment Inc.
203-352-8630

John Reilly
KB Toys
413-496-3427

Forward-Looking Statements: This news release contains forward-looking statements which are subject to various risks and uncertainties. These risks and uncertainties include the conditions of the markets for live events broadcast television cable television pay-per-view Internet food and beverage entertainment professional sports and licensed merchandise; acceptance of the Company’s brands media and merchandise within those markets; and other risks and factors identified in the Company’s documents filed with the Securities and Exchange Commission. Actual results could differ materially from those currently anticipated.