STAMFORD Conn. May 8 2002 – World Wrestling Entertainment Inc. and MTV announced today that they have reached an agreement to jointly produce WWE TOUGH ENOUGH™ 3 to air on MTV later this year. The show currently in the middle of its second season on MTV documents the trials excitement and challenges experienced by 13 competitors as they vie to become the next World Wrestling Entertainment ™Superstars. Two World Wrestling Entertainment™ contracts will be awarded at the end of season.

An open casting call is underway through May 31. Information on how to become a competitor on WWE TOUGH ENOUGH™ 3 can be found on www.toughenough.com.

"WWE TOUGH ENOUGH™ 2 continues to be one of the most watched shows on cable television on Thursday nights and we’re looking forward to continue this trend into the third season " said Linda McMahon CEO of WWE. "MTV has been a great partner and has provided us with invaluable insight into the reality show genre. It will be a pleasure to co-produce WWE TOUGH ENOUGH™ 3 with them."

While the winners of WWE TOUGH ENOUGH™ 2 won’t be revealed until the May 30th live season finale (MTV/10pm EST) Maven Huffman and Nidia Guenard WWE TOUGH ENOUGH™ champions from the first season have been seen frequently on episodes of WWE RAW® and WWE SMACKDOWN!™. Maven™ has held the Hardcore Championship and competed in WrestleMania® X8 in front of more than 68 000 fans at Toronto’s SkyDome. Nidia™ has accompanied Maven™ to the ring and has been a special guest at The WorldÒ the company’s entertainment complex in New York City during episodes of WWE RAW® on Monday nights. 

World Wrestling Entertainment (NYSE: WWF) is an integrated media and entertainment company headquartered in Stamford Conn. with offices in Chicago New York Toronto and London. Additional information on the company can be found at wwe.com and wwecorpbiz.com.

WWE Media Contact: Jayson Bernstein 203-353-5015
WWE Investor Contact: Tom Gibbons 203-328-2576

MTV Media Contact: Jennifer Deguzman 212-258-7175

Forward-Looking Statements: This news release contains forward-looking statements which are subject to various risks and uncertainties. These risks and uncertainties include the conditions of the markets for live events broadcast television cable television pay-per-view Internet food and beverage entertainment professional sports and licensed merchandise; acceptance of the Company’s brands media and merchandise within those markets; the outcome of certain litigation and other risks and factors identified in the Company’s documents filed with the Securities and Exchange Commission. Actual results could differ materially from those currently anticipated