STAMFORD CONN. August 12 2002 – World Wrestling Entertainment’s® Get R.E.A.L. (Respect Education Achievement Leadership)® program is partnering with Weekly Reader and KB Toys to encourage young people to read.

KB Toys and Weekly Reader are sponsoring a poster featuring WWE SmackDown!® Superstars Edge® Torrie Wilson® Mark Henry® Maven® Chavo Guerrero® and Lance Storm® to promote reading. Weekly Reader will distribute the poster to 98 000 classrooms across the country this fall. WWE® will also send the poster to more than 1 100 public libraries to encourage participation in reading programs.

Libraries and schools may obtain a Get R.E.A.L.® reading poster free of charge by faxing a request on letterhead to WWE® at 203-328-2560.

"Creating this poster with Weekly Reader and KB Toys is a way for WWE® and its Superstars to encourage children to read " said Gary Davis WWE’s® Vice President Corporate Communications. "This project is a natural extension of our Get R.E.A.L.™ READ summer reading program with public libraries and is consistent with our objective to put our popularity to good use championing important issues for young people."

"This partnership with WWE® and Weekly Reader provides KB Toys with a great opportunity to reach out to children through their local libraries and encourage them to pick up a book to read at home or at their local library " stated Tom Alfonsi Senior Vice President Merchandising of KB Toys.

"Working with WWE® and KB Toys is yet another terrific opportunity for Weekly Reader to celebrate its 100th anniversary.  We are teamed up with great partners to keep America’s kids reading and thinking about the world beyond their back yard " stated Peter Esposito General Manager of Weekly Reader.

WWE® Superstars have held a series of appearances at public libraries to read to children. Go to parents.wwe.com to check out the summer reading recommended by WWE® Superstars.

World Wrestling Entertainment’s® Get R.E.A.L.® is a national program that brings WWE® Superstars into senior and junior high schools and libraries across the country to deliver positive messages on education literacy safety and goal-setting. The program is built around four core attributes that can be critical in helping youth achieve success in their lives – Respect Education Achievement and Leadership.

World Wrestling Entertainment Inc. (NYSE: WWE) is an integrated media and entertainment company headquartered in Stamford Conn. with offices in New York City Los Angeles Toronto and London. Additional information on the company can be found at www.wwe.com and corporate.wwe.com. Information on television ratings and community activities can be found at parents.wwe.com.

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Media Contacts: 
Gary Davis Vice President Corporate Communications 203-353-5066
Kate Cox Manager Corporate Communications 203-352-8630