WWE Extends Contract with Total Sports Asia, Signs New Asian Licensing Deals ...
STAMFORD CONN. September 26 2002 – World Wrestling Entertainment Inc. has extended its successful TV representation partnership with Total Sports Asia (TSA) to include consumer product licensing Home Video/DVD publications and sponsorships across Asia.
WWE® and TSA also announced new licensing deals with two leading telecommunications companies: DiGi Telecommunications in Malaysia and MobileOne Asia in Singapore. New Home Video licensing agreements were concluded with JSS Home Video in Japan and Sendi Mutuara Entertainment Snd Bhd for Indonesia Taiwan and Malaysia.
"Our expansion in Asia is seeing tremendous growth as a result of our successful Asian SmackDown!® Tour and the strength of our television programming in the region " said Roger Marment WWE® Executive Vice President International Business Development. "Extending our business relationship with Total Sports Asia builds on the successful work that they have done for us in that region."
"WWE® already has a significant presence in this region through our programming and live events. We expect that these new licensing agreements will further develop our international business in a way that replicates the successful model that we have developed domestically."
Total Sports Asia Ltd. is Asia’s leading independent sports marketing company and WWE®’s exclusive representative in Asia with headquarter in Kuala Lumpur Malaysia. For more information please log on to www.totalsportsasia.com.
World Wrestling Entertainment Inc. (NYSE: WWE) is an integrated media and entertainment company headquartered in Stamford Conn. with offices in New York City Los Angeles Toronto and London. Additional information on the company can be found at wwe.com and corporate.wwe.com. Information on television ratings and community activities can be found at parents.wwe.com.
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