STAMFORD Conn. October 17 2002 -– World Wrestling Entertainment Inc. today announced its international live event tour schedule for 2003. The eight tours will cover five continents and include visits to countries such as Australia Brazil Chile England France Germany Italy Japan Korea Mexico Scotland Singapore South Africa and Thailand.

The first tour for 2003 will be the "WWE® Far East Tour January 2003." Events will be held at the Jamsil Basketball Stadium in Seoul South Korea on January 23 2003 and the National Yoyogi Stadium (No. 1 Gymnasium) Tokyo on January 24 and 25 2003.

Other tours tentatively scheduled for later in 2003 will be:

• a February tour of South Africa with stops in Johannesburg Durban and Cape Town;

• a May tour of South America with events in Chile and Brazil. An event will also be held in Mexico;

• a June tour of Europe with stops in France Italy Scotland and England;

• a July tour of Asia including events in Thailand and Japan;

• an August tour of Australia with events in Sydney Brisbane and Melbourne;

• an October tour of Europe with events in Germany and the United Kingdom; and

• a December tour of the Pacific Rim with stops in Japan Singapore and Australia.

"WWE® will conduct almost double the live events in international markets in 2003 compared to 2002 " said Roger Marment WWE® ’s Executive Vice President of International Business Development. "We could not undertake this type of international touring schedule without the brand extension that established two separate touring companies representing our RAW® and SmackDown!® television brands."

WWE® will conduct 15 international live events in 2002 culminating with a three-city tour of India in November 2002. The company expects to almost double that number of international events in 2003. By comparison WWE® held two international live events in 2001. Additional international touring helped to provide a 42% increase in international revenues in fiscal year 2002. Total international revenues for the fiscal year 2002 were $31.4 million.

In addition new licensing agreements have been forged in the Pacific Rim and the United Kingdom as a result of interest piqued by expanded international touring and the increasing international popularity of WWE television programming which can be seen in more than130 countries. "Television and live events represent the backbone of our business and drive the success of our consumer product home entertainment and wireless and digital initiatives " said Marment. "Our licensing agents in Europe Australia New Zealand and Asia are finding increased licensing and merchandising opportunities as companies see first-hand the loyalty and enthusiasm of the WWE® fans in their countries."

World Wrestling Entertainment Inc. (NYSE: WWE) is an integrated media and entertainment company headquartered in Stamford Conn. with offices in New York City Los Angeles Toronto and London. Additional information on the company can be found at wwe.com and corporate.wwe.com.

Media Contact: Gary Davis Vice President Corporate Communications 203-353-5066

Investor Contact: Tom Gibbons Vice President Investor Relations 203-328-2576

Forward-Looking Statements: This news release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995 which are subject to various risks and uncertainties. These risks and uncertainties include the conditions of the markets for live events broadcast television cable television pay-per-view Internet food and beverage entertainment professional sports and licensed merchandise; acceptance of the Company’s brands media and merchandise within those markets; uncertainties relating to litigation; risks associated with producing live events both domestically and internationally; uncertainties associated with international markets; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated.