STAMFORD Conn. Feb. 24 2003 – World Wrestling Entertainment Inc. today named Kurt Schneider to be its Executive Vice President of Marketing.

As head of Marketing for WWE Schneider will undertake fully integrated brand strategies and activities across the company’s core business areas of pay-per-view television live event Internet and consumer products. He will also manage advertising and promotions to provide a consistent presentation of brand image.

Schneider is an entertainment veteran having spent time at Fox Sports Net as Vice President of Marketing and with the Walt Disney Company as Director of Corporate Alliances both positions based in Los Angeles. He also has worked for Chiat/Day Advertising and Saatchi & Saatchi Advertising based in New York City. He joins WWE after serving as President and CEO of Asimba Inc an on-line sports and fitness company in Redwood Calif.

"Kurt has more than 14 years of marketing experience as well as a record of success creating strategies and building brands across multiple distribution platforms through promotions advertising and television " said Linda McMahon WWE CEO. "We’re confident Kurt is the right person to propel our marketing effort forward and ensure that WWE has a consistent marketing message that can be rapidly integrated and executed behind our creative development."

World Wrestling Entertainment Inc. (NYSE:WWE) is an integrated media and entertainment company headquartered in Stamford Conn. with offices in New York City Los Angeles Toronto and London. Additional information on the company can be found at wwe.com and corporate.wwe.com.

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Media Contact: Kate Cox Manager Corporate Communications 203-353-5066

Investor Contact: Tom Gibbons Vice President Investor Relations – 203-328-2576

Forward-Looking Statements: This news release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995 which are subject to various risks and uncertainties. These risks and uncertainties include the conditions of the markets for live events broadcast television cable television pay-per-view Internet food and beverage entertainment professional sports and licensed merchandise; acceptance of the Company’s brands media and merchandise within those markets; uncertainties relating to litigation; risks associated with producing live events both domestically and internationally; uncertainties associated with international markets; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated.