New York N.Y. March 17 2003 – World Wrestling Entertainment Inc.’s (NYSE: WWE) Sunday night cable television mainstay Sunday Night Heat will move to TNN on April 6 2003 the network announced today. TNN will air the program each Sunday from 7-8 pm (ET/PT).

Sunday Night Heat first premiered in August 1998 and began airing on MTV in September 2000 as part of WWE’s strategic alliance with Viacom. The debut of WWE’s Raw (the #1 regularly scheduled program on basic cable) and other WWE programming on TNN in September 2000 propelled TNN into becoming one of the country’s top cable networks.

“We have developed a tremendous relationship with MTV through Sunday Night Heat and WWE Tough Enough and are pleased with the support that MTV has provided to our programming ” said Linda McMahon WWE CEO. “However moving ‘Heat’ to TNN is a wonderful opportunity to have all our regularly scheduled cable programs on one network which will be beneficial to us and to TNN. Adding ‘Heat’ to the TNN line-up is consistent with TNN’s demographic focus.”

“The addition of Sunday Night Heat is a perfect fit for TNN’s weekend programming line-up of the best in male-oriented entertainment ” says Albie Hecht President of TNN. “The WWE brings a unique brand of entertainment to the network which resonates with our viewers who actively seek this type of non-stop high-octane action.”

As part of the move bringing Sunday Night Heat to TNN WWE will sell the commercial advertising inventory for the program on the same basis that it sells the commercial advertising inventory on the other WWE programming on TNN: WWE Monday Night RawÒ (Mondays 9-11 pm (ET/PT); WWE Velocity (Saturdays 10-11 pm ET/PT); and WWE Confidential (Saturdays 11-12 pm ET/PT). WWE also sells the advertising time for its syndicated programs WWE: The Bottom Line and WWE AfterBurn .

TNN also announced a WWE Sunday night live special on TNN – WrestleMania Third-Degree Live –that will air on the network on March 23 2003 from 9-10 pm (ET/PT). Featured in the special will be WWE Superstars Hulk Hogan Triple H and Stone Cold Steve Austin and WWE Chairman Vince McMahon.

World Wrestling Entertainment Inc. (NYSE: WWE) is an integrated media and entertainment company headquartered in Stamford Conn. with offices in New York Los Angeles Toronto and London. Additional information on the company can be found at wwe.com and corporate.wwe.com.

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