STAMFORD Conn. July 14 2003 – World Wrestling Entertainment today announced its first sponsoring partners for its year-long celebration of 20 years of WrestleMania culminating in its WrestleMania XX pay-per-view on March 14 2004.

Subway Restaurants Fleer Skybox International and FYE-For Your Entertainment retail stores are part of the first wave of WWE promotions around WrestleMania XX.

“WWE’s partnerships with Subway Fleer and FYE maximize exposure and revenue for all four brands ” said Kurt Schneider WWE’s Executive Vice President Marketing. “We are pleased to bring different and exclusive opportunities to each of our partner companies allowing them to tie in with the specific WWE property that makes the best sense for them. This is just the beginning of our promotional efforts surrounding WrestleMania XX and we are off to a roaring start.”

Fleer is making an exclusive series of 40 WrestleMania XX trading cards that will be offered through a gift with purchase promotion to all fans buying a WWE pay-per-view. Each monthly pay-per-view from SummerSlam on August 24 2003 to WrestleMania XX on March 14 2004 will offer a special pack of WrestleMania trading cards. Each pack will contain five cards featuring either WWE Superstars WWE Divas; and “classic” Superstar greats such as Andre The Giant Sgt Slaughter Jimmy Snuka and others. In every thirtieth pack there will be a bonus card imbedded with a genuine WrestleMania collectible such as a piece of shirt chair ring mat or other materials.

Subway’s first promotional efforts around WrestleMania XX has it sponsoring the start of a new “WrestleMania Recall” advertising feature on WWE RAW (TNN Mondays 9 p.m. (ET/PT)) and teaming with WWE and Weekly Reader to distribute three commemorative WrestleMania XX Get Excited About Reading posters featuring WWE SmackDown! Superstars Brock Lesnar and Rey Mysterio and WWE Raw Superstar Booker T. Subway will be distributing the posters at select store openings and at its booth at the The Warped Tour as it travels across the United States. WWE is also distributing the poster through getreal.wwe.com.

Already underway is the “WrestleMania® XX Benefit for Armed Forces Families” in conjunction with FYE – For Your Entertainment retail stores. WWE and FYE are undertaking a national effort to raise funds for the families of military personnel killed in the war with Iraq through sale of a special WrestleMania XX poster featuring WWE RAW Superstars Stone Cold Steve Austin Ric Flair™ Bill Goldberg™ Triple H Shawn Michaels Kevin Nash™ and Trish Stratus™. As part of the program WWE Superstars are making appearances at select FYE stores around the country. All proceeds are being donated to the Armed Forces Families Scholarship and Assistance Fund which is part of the Marine Corps Law Enforcement Foundation.

WWE’s summer promotional search for a new WWE Diva is well underway. The 2003 WWE Diva Search encourages women 18 or older who believe they have the beauty brawn and brains to become the newest WWE Diva to compete for fan votes starting in July (go to divasearch.wwe.com to view the contestants). The four finalists win a trip to WWE’s SummerSlam pay-per-view event in Phoenix to compete for the title. The new Diva winner will be photographed and featured in WWE RAW® Magazine.

World Wrestling Entertainment Inc. (NYSE: WWE) is an integrated media and entertainment company headquartered in Stamford Conn. with offices in New York City Los Angeles Toronto and London. Additional information on the company can be found at wwe.com and corporate.wwe.com. For additional information on WrestleMania xx to be broadcast live on pay-per-view from Madison Square Garden in New York City on March 14 2004 go to wrestlemania.wwe.com. Information on television ratings and community activities can be found at parents.wwe.com.

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Media Contact: Gary Davis Vice President Corporate Communications
203-353-5066

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