STAMFORD Conn. Sept. 2 2003 – World Wrestling Entertainment Inc. today announced Tom Barreca as its new Senior Vice President WWE Enterprises the company’s recently launched new business unit.

Barreca will lead WWE™’s business development efforts with an emphasis on digital and video products including new technology such as Video on Demand. His first focus will be on monetizing WWE’s extensive library of wrestling programming which has been expanded significantly over the past few years with the acquisition of footage from World Championship Wrestling™ Extreme Championship Wrestling® and the American Wrestling Association®.

Barreca is an excellent match for this assignment having served most recently as Senior Vice President AMC Digital Ventures part of AMC Networks. In that position he managed all aspects of WE and AMC’s non-network television businesses and new ventures including interactive TV Video On Demand digital set top box programming and licensing. Prior to AMC Barreca also had worked on the launch of several successful basic cable networks including HA! TV Comedy Network Comedy Central and MTV Europe. He also worked at Hanna-Barbera where he successfully used Hanna-Barbera/Cartoon Network’s extensive character and video libraries to create new revenue streams and partnerships.

“Tom has a proven track record of using video libraries and intellectual properties to create new businesses and revenue-generating opportunities ” said Linda McMahon WWE CEO. “We expect him to hit the ground running to take advantage of our vast tape libraries and added intellectual properties utilizing new technologies and multiple distribution platforms to create new businesses for WWE.”

World Wrestling Entertainment Inc. (NYSE: WWE) is an integrated media and entertainment company headquartered in Stamford Conn. with offices in New York City Los Angeles Toronto and London. Additional information on the company can be found at wwe.com and corporate.wwe.com. For additional information on WrestleMania XX to be broadcast live on pay-per-view from Madison Square Garden in New York City on March 14 2004 go to wrestlemania.wwe.com. Information on television ratings and community activities can be found at parents.wwe.com.

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Media Contact: Gary Davis 203-353-5066
Investor Contact: Michele Goldstein 203-352-8642

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