STAMFORD Conn. January 10 2004 – World Wrestling Entertainment® will officially kick off WrestleMania 21 with “The Road to WrestleMania 21 Tour” presented by Army National Guard with Mattel as a participating sponsor.

The 11-weektour will begin January 21 2005 and travel from Stamford Conn. to Los Angeles the site of WrestleMania 21. Along the way the tour will stop at 11 major malls and will also host viewing parties to bring fans closer to the WWE® brand.

The mobile marketing effort will feature many activities for fans to interact with WWE including the following: call-a-match photo spots memorabilia displays wwe.com kiosk video game kiosk temporary tattoo station a hall of fame display and a main stage which will host autograph signings trivia contests WWE Superstar Q&A’s large video presentations and more. The tour is hosted by WWE Legend Hillbilly Jim™.  Current WWE Superstars will make appearances each week during the tour.

During the tour WWE’s Circle of Champions™ program which strives to meet the wishes of children with life-threatening illnesses who desire to meet WWE Superstars will be selling limited edition Hillbilly Jim action figures with all the proceeds going to various wish agencies.

Malls/Dates

1/21 – 1/22        Stamford Town Center            Stamford Conn.

1/28 – 1/29        Granite Run Mall                      Media Penn.

2/4 – 2/5            Southpark Center Mall             Strongsville Ohio

2/12 – 2/13        Oakland Mall                            Troy Mich.

2/18 – 2/19        Lincoln Town Center                Lincolnwood Ill.

2/25 – 2/26        West County Shopping Mall    Des Peres Mo.

3/4 – 3/5             Mall of America                       Bloomington Minn.

3/11 – 3/12        Town East Mall                        Mesquite Texas

3/18 – 3/19        First Colony Mall                      Sugar Land Texas

3/25 – 3/26        Fiesta Mall                               Mesa Ariz.

4/1 – 4/2            Fox Hills Mall                           Culver City Calif.

More information about World Wrestling Entertainment Inc. (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. 

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Media contact:  Gary Davis 203-353-5066 Neil Lawi 203-352-1010

Investor contact: Michele Goldstein 203-352-8642

Trademarks:  The names of all World Wrestling Entertainment televised and live programming talent names images likenesses slogans and wrestling moves and all World Wrestling Entertainment logos are trademarks which are the exclusive property of World Wrestling Entertainment Inc.   All other trademarks are the property of their respective owners