SAN FRANCISCO Calif. April 5 2005 – World Wrestling Entertainment® announced at the National Cable Television Association’s annual show here that it is rolling out free exclusive broadband content for affiliates to both promote WWE 24/7 its new Subscription Video On-Demand (SVOD) service and assist them in selling more high-speed modems and connectivity.

The WWE 24/7 monthly promotional content is largely video-centric and features a series of game-like activities to engage and delight players.  The interactivity of these promotional modules is centered on skill-testing elements that WWE® fans love including trivia puzzles and dexterity challenges designed to drive repeat usage and viral online word-of-mouth among fans.  Initial titles available at launch include: WWE Crossword Challenge Superstar Squares Memory Mania and Ten Count Video Trivia.  More than a dozen different modules are planned through 2006.

WWEenlisted the services of ExtendMedia a leading provider of software solutions to the digital content and media industry to develop the broadband content modules.

To let fans recognize the benefits of superior high-speed connectivity each module will contain either video animation flash or photographic elements dovetailing the WWE 24/7 featured themes and WWE Superstars profiled on-air each month.  Players who win or successfully complete each activity are rewarded with access to exclusive and some of the rarest or never-before-seen video and matches from WWE’s 75 000-hour library.

This broadband promotional initiative and content will be made available exclusively to those distributors carrying WWE 24/7.  Affiliates are encouraged to co-brand this programming and display it to maximize WWE fan visits to their websites with the shared goals of driving digital box and high-speed sales so fans can enjoy both the WWE 24/7 SVOD service as well these proprietary games and tempting video rewards. 

“Across the entire company – from Pay-Per-View and WrestleMania® to SVOD and Broadband — WWE is committed to helping our affiliates succeed grow the VOD digital platform as destination viewing and reach their other key goals like high-speed ” said Peter Clifford Vice President Affiliate Sales.  “We’ve seen tremendous success by offering these types of trivia games on WWE.com.  We know our WWE fans will seek out this exclusive sports entertainment content on the web and spread the word to others particularly online.”

Through February 2005 a suite of text-based trivia games was offered on WWE.com and more than 1.2 million unique visitors played them monthly making it one of the most sought after activities at the WWE site that attracts nearly 7 million total monthly visitors on average.

“We know there’s a huge universe of highly interactive wrestling fans ” added Tom Barreca Senior Vice President WWE Enterprises.   “We also believe that nothing sells the benefits of high-speed better than video animation and tremendously compelling content and interactivity.  Downstream we believe this promotional WWE 24/7 content should lead to other free-standing broadband and iTV projects and services that our fans can play and use through next-generation set-top boxes and other devices.”

WWE is targeting immediate distribution and carriage of these promotional modules with the goal of making them available to fans through WWE 24/7 distributors’ websites beginning in June.

World Wrestling Entertainment Inc. (NYSE: WWE) is an integrated media and entertainment company headquartered in Stamford Conn. with offices in New York City Los Angeles Toronto and London. Additional information on the company can be found at wwe.com and corporate.wwe.com. WWE 24/7 is a subscription video on demand service being made available through cable and satellite television providers and leveraging WWE’s 75 000-hour library the largest of its kind in the world featuring the leading wrestling and other sports entertainment brands and programming. More information can be found at 24-7.wwe.com.

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Media Contact:            Gary Davis VP Corporate Communications 203-353-5066

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