STAMFORD Conn. April 6 2005 – World Wrestling Entertainment Inc. today announced that Jim Brown has been hired as Director of Operations WWE Enterprises reporting to Tom Barreca Senior Vice President WWE Enterprises and head of this developmental business unit.

Brown will oversee the creation of processes planning and infrastructure required to deliver new WWE products to the marketplace and coordinate logistics between WWE’s current and emerging distributors strategic vendors and other business partners.  Initially Brown will focus his efforts on the rollout and provisioning of WWE 24/7™ WWE’s new Subscription Video-On-Demand (SVOD) service that features the tremendous line-up of classic highly-rated and successful Pay-Per-View programming from WWE and other acquired national and regional wrestling brands.  He will also be tapped to research model and assess growing and entirely new business ventures that leverage WWE’s assets especially its extensive 75 000-hour library. 

“Jim adds a rare combination of skills.  We are especially excited that he can lend his learning and hands-on experience pioneering VOD and other interactive new products with a leading cable operator to WWE.  His insight into the challenges and opportunities can help our distributors and will be an invaluable asset to WWE 24/7’s momentum our affiliate relations and the entire management team ” said Barreca.

Prior to WWE Brown was Manager of Programming and New Media at Insight Communications.  While there he managed Insight’s On-Demand platform from end-to-end overseeing the operational aspects as well as the development and launch of the MSO’s free Video-On-Demand service.

Before joining Insight Brown spent five years at MTV Networks managing Broadband Development for their Affiliate Group where he helped develop the strategic planning and positioning of their networks in emerging markets.  Prior to that he served as Contract Manager at MTV where he helped negotiate affiliate agreements. He has also held production positions in television and feature films. 

World Wrestling Entertainment Inc. (NYSE: WWE) is an integrated media and entertainment company headquartered in Stamford Conn. with offices in New York City Los Angeles Toronto and London. Additional information on the company can be found at wwe.com and corporate.wwe.com. WWE 24/7 is a subscription video on demand service being made available through cable and satellite television providers and leveraging WWE’s 75 000-hour library the largest of its kind in the world featuring the leading wrestling and other sports entertainment brands and programming. More information can be found at 24-7.wwe.com.

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Media Contact:            Gary Davis VP Corporate Communications   203-353-5066

Investor Contact:         Michele Goldstein VP Planning and Investor Relations 203-352-8642

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Forward-Looking Statements: This news release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995 which are subject to various risks and uncertainties. These risks and uncertainties include the conditions of the markets for live events broadcast television cable television pay-per-view Internet entertainment professional sports and licensed merchandise; acceptance of the Company’s brands media and merchandise within those markets; uncertainties relating to litigation; risks associated with producing live events both domestically and internationally; uncertainties associated with international markets; risks relating to maintaining and renewing key agreement including television distribution agreement; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated. In addition to these risks and uncertainties our dividend is based on a number of factors including our liquidity and historical and projected cash flow strategic plan our financial results and condition contractual and legal restrictions on the payment of dividends and such other factors as our board of directors may consider relevant.