STAMFORD Conn. July 20 2005 – WWE® announced today that Rogers Cable Inc. the largest cable provider in Canada is now offering WWE 24/7 to its customers.  Rogers becomes the first Canadian cable subscriber to offer a free-standing U.S. subscription video on demand service to Canadian consumers.

“We expect Rogers will be the first of many announcements naming new distributors who will continue WWE 24/7’s momentum into our new operating year ” said Peter Clifford Vice President WWE Affiliate Sales.  “Rogers really gets the potential of our product and has thrown considerable resources behind its launch and ongoing marketing.  The feedback we keep receiving from our U.S. distributors is that the response to the product has been off-the-charts with their consumers and we expect that to be true of our Canadian fans as well.”

Since announcing WWE 24/7 last year WWE has secured agreements to launch the SVOD service in North America with several operators including Cox Communications RCN and Insight three of the top and most aggressive major cable providers in the United States.

“WWE fans are devoted and now they’ll have the chance to relive some of the very best and hard-to-find classic moments in wrestling history ” said David Purdy Vice President & General Manager of Television Services Rogers Cable. “Rogers is excited about offering this new WWE product to our customers.”

Rogers undertook an unprecedented media launch for an SVOD product.  WWE Legends “Rowdy” Roddy Piper™ Bobby “The Brain” Heenan™ Hillbilly Jim™ and “Mean” Gene Okerlund™ were on hand to help launch WWE24/7 at a live announcement at Rogers headquarters in Toronto this morning with Rogers and WWE officials.  The launch announcement was attended by a crowd of passionate WWE fans who won invitations to the launch through a series of radio promotions.  Later in the day the Legends were scheduled to undertake a radio tour with Rogers-owned radio outlets. In the evening Rogers Cable presents WWE Day at the Toronto Blue Jays baseball game at Rogers Center featuring several interactive elements including a ceremonial first pitch by some of the Legends and Piper leading the crowd in song during the seventh inning stretch.

Rogers Cable Inc. is a wholly owned subsidiary of Rogers Communications Inc. (TSX: RCI; NYSE: RG). Rogers Cable passes 3.3 million homes in Ontario New Brunswick and Newfoundland with 68% basic penetration of its homes passed. Rogers Cable pioneered high-speed Internet access with the first commercial launch in North America in 1995 and now approximately 30% of homes passed are Internet customers. With 99% of its network digital ready Rogers Cable offers an extensive array of High Definition TV a suite of Rogers On Demand services (including Video on Demand (VOD) Subscription VOD Personal Video Recorders and Timeshifting channels) as well as a large line-up of digital multicultural and sports programming. Approximately 32% of Rogers basic subscribers are also digital customers and approximately 39% are Rogers Hi-Speed residential and business customers. Rogers Cable also owns and operates 302 Rogers Video Stores. Additional information on Rogers is available at www.rogers.com

World Wrestling Entertainment Inc. (NYSE: WWE) is an integrated media and entertainment company headquartered in Stamford Conn. with offices in New York City Los Angeles Toronto and London.  Additional information on the company can be found at wwe.com and corporate.wwe.com.  WWE 24/7 is a subscription video on demand service being made available through Cable Satellite and Telco providers and leveraging WWE’s 75 000-hour library the largest of its kind in the world featuring the leading wrestling and other sports entertainment brands and programming. More information can be found at 24-7.wwe.com

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