STAMFORD Conn. October 17 2005 – World Wrestling Entertainment Inc. has signed a contract with Tokyo-based Plala Networks Inc. to allow the Japanese Internet Service Provider to broadcast WWE 24/7 a subscription video on demand service on its 4th Media broadband content distribution services through the end of 2005.

Plala is a subsidiary of NTT East Corporation a major telecommunications company in Japan.  In addition to being one of Japan’s most popular ISPs Plala is a content aggregator for the 4th Media service.

“We are extremely pleased to have reached an agreement with World Wrestling Entertainment® to offer WWE 24/7 content in the Japanese market ” said Koji Bando President of Plala Networks Inc. “With this agreement we hope that this will be the first step towards building a long-term mutually beneficial relationship between both our companies. We strongly believe that offering WWE 24/7 through a new medium that is 4th Media holds strong appeal for WWE fans in Japan. Furthermore we see it as our role to offer in Japan such valuable content that has up until now never been broadcast nor distributed through any other platforms in Japan.”

WWE 24/7 is a significant part of the growth strategy for Plala and its affiliated ISPs to subscribe as many of their users as possible to the 4th Media service.  Plala and its affiliated ISPs have a subscription base of several million users.

“WWE is a global franchise and WWE 24/7 was conceived as salable concept that would scale worldwide for partners and fans ” said Tom Barreca Executive Vice President WWE Enterprises.  “Signing with a leader like Plala is a significant breakthrough for WWE 24/7 internationally and we see a great future in contracting with other telephony and telecommunications providers around the globe.”

“We are delighted to have started the global roll-out of our SVOD product WWE 24/7. We have a huge library of classic programming featuring some of the WWE’s most famous names through the ages ”commented Andrew Whitaker Senior Vice President and Managing Director WWE (Int’l Ltd).  “This packaging of timeless WWE assets and our ability to deliver them to broadcasters as video on demand pay per view broadband or as simple television output gives us another way of allowing broadcasters to monetize our content and satisfy the passions of our millions of fans around the world.”

Plala Networks is a member of the NTT East Group and runs Plala an ISP with more than 1.5 million broadband subscribers. While consumer ISP services are its mainstay the company is also expanding into solutions and network services for the corporate sector. Plala Networks’ latest focus is on developing high value-added broadband services like IP phone and image distribution. For more information please visit www.plala.or.jp.

World Wrestling Entertainment Inc. (NYSE: WWE) is an integrated media and entertainment company headquartered in Stamford Conn. with offices in New York City Los Angeles Toronto and London. Additional information on the company can be found at wwe.com and corporate.wwe.com. WWE 24/7 is a subscription video on demand service available through Cable Telephone and Satellite television providers. The service leverages WWE’s 75 000-hour library the largest of its kind in the world and features leading wrestling and other sports entertainment brands and programming. More information can be found at http://www. wweaffiliates.com.

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Media Contact:            Gary Davis 203-353-5066

Investor Contact:         Michael Sileck 203-352-1150

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Forward-Looking Statements: This news release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995 which are subject to various risks and uncertainties. These risks and uncertainties include the conditions of the markets for live events broadcast television cable television pay-per-view Internet entertainment professional sports and licensed merchandise; acceptance of the Company’s brands media and merchandise within those markets; uncertainties relating to litigation; risks associated with producing live events both domestically and internationally; uncertainties associated with international markets; risks relating to maintaining and renewing key agreement including television distribution agreement; and other risks and factors set forth from time to time in Company filings with the Securities and Exchange Commission. Actual results could differ materially from those currently expected or anticipated. In addition to these risks and uncertainties our dividend is based on a number of factors including our liquidity and historical and projected cash flow strategic plan our financial results and condition contractual and legal restrictions on the payment of dividends and such other factors as our board of directors may consider relevant.